Noida-based microdrama OTT platform Flick TV has secured $2.3 million (INR 19.7 crore) in a seed funding round led by Stellaris Venture Partners, with additional backing from Gemba Capital and Titan Capital.
Flick TV’s cofounder and CEO Kushal Singhal said the team will primarily use the fresh capital to ramp up content creation. “We aim to release 100 original shows this year and introduce content in four regional languages,” he said.
The funds will also go toward enhancing the mobile streaming experience, expanding the team, and growing the user base.
Microdramas, by definition, deliver short-form scripted series, with episodes typically running between 30 seconds and 10 minutes. As user preferences shift toward mobile-first content, creators increasingly design these bite-sized stories for on-the-go viewing. Consequently, they actively distribute them through platforms like Instagram, TikTok, Pocket FM, Kuku FM, and various other OTT apps.
Launched in April this year by former ShareChat executives Kushal Singhal and Sanidhya Mittal, along with ex-Pocket FM senior director Pratik Anand, Flick TV aims to fill a growing demand for bite-sized storytelling among mobile-first audiences.
According to Singhal, the platform currently partners with four in-house production studios to generate content tailored for its viewers.
With over 10,000 downloads on the Google Play Store, Flick TV competes in the short-form video space alongside platforms like Reelies, Kuku, and ReelSaga.
The app primarily caters to housewives and shopkeepers, focusing on relatable and engaging content across genres such as love, heartbreak, drama, crime, fiction, and fantasy.
He further added that the app generates its revenue via a micropayment model, where users pay a small fee based on the number of episodes they want to watch per day. “And as users develop more trust on the platform, we will switch them to monthly and quarterly payment plans,” he added.
Content continues to shape digital consumption patterns, with OTT platforms driving a surge in binge-watching across all age groups. However, as user attention spans shrink, short-form video content has rapidly gained traction. Platforms like YouTube Shorts and Instagram Reels now attract significant traffic, reflecting this shift in viewer preference.
What began as short videos in categories like beauty, travel, health, fitness, and comedy has evolved into serialized entertainment content—ushering in the rise of microdramas.
This trend has captured investor interest, with entertainment startups in the microdrama space attracting fresh capital to create original content and redefine digital storytelling. For example, ReelSaga recently raised $2.1 million (INR 17.9 Cr) in seed funding to enhance its app and develop localized, high-quality microdramas.
Globally, the microdrama market—centered on ultra-short, mobile-first fiction—was valued at $6.54 billion in 2024 and is expected to reach nearly $12 billion by 2030, growing at a CAGR of 10.5%.
