Centara Hotels & Resorts, Thailand’s leading hotel operator, has introduced The Centara Collection, a carefully curated portfolio of unique properties that embrace individuality, authenticity, and creativity to immerse guests in the essence of their destinations.
Previously known as the Centara Boutique Collection, this portfolio has been reimagined and elevated to a new level of distinction. With a renewed focus on “Inspiring Individuality,” The Centara Collection features a refreshed visual identity, a refined selection of member hotels, and an emphasis on the quality and uniqueness of each property.
Each property within The Centara Collection has distinctive elements and offerings, such as striking designs (whether through innovative architecture, captivating interiors, or artistic expression), immersive local experiences that showcase the culture and heritage of the destination, and curated creativity. These upscale hotels and resorts aim to enhance guests’ lifestyles while creating meaningful connections with their surroundings.
The Centara Collection provides travellers with an authentic sense of place, capturing the essence of its surroundings—whether in a vibrant urban district, a culture-rich rural retreat, or a serene natural setting.
Centara is proud to announce that the renowned Centara Grand Island Resort & Spa Maldives will now be known as Machchafushi Island Resort & Spa Maldives, marking its entry as the first international member of The Centara Collection. This award-winning resort combines warm Thai-Maldivian hospitality with world-class amenities. It features overwater and beachfront villas, providing experiential stays that connect guests with nature. Highlights include one of the Maldives‘ most exquisite house reefs, diving adventures, and aquatic activities that showcase the wonders of the Indian Ocean. Its exclusivity and unique natural beauty make it an ideal addition to this experiential brand collection.
Joining Machchafushi Island Resort & Spa Maldives are two extraordinary Thai properties. Roukh Kiri Khao Yai, nestled in the rolling hills of Northeast Thailand, overlooks the UNESCO World Heritage-listed Khao Yai National Park. This boutique retreat features 13 rustic, barn-style villas with private outdoor bathtubs or plunge pools, surrounded by breathtaking mountain views and lush organic gardens. Meanwhile, Varivana Resort KohPhangan showcases the tropical charm of Southern Thailand, blending mountains and sea in a stunning island escape. The resort offers 39 stylish rooms with spacious private balconies and a remarkable 28-meter rooftop saltwater infinity pool, creating an unforgettable retreat.
Centara aims to expand The Centara Collection by adding more unique properties in exceptional locations, both within Thailand and internationally.
“We are delighted to reveal The Centara Collection, our curated compilation of hotels and resorts that are unified by the fact that they are all completely unique. At Centara, we understand that today’s discerning travellers not only want to visit a destination – they want to experience it. By blending design, creativity and authenticity, all underpinned by our group’s warm, Thai hospitality, we aim to inspire every guest to uncover the spirit of their locale,” stated Ron Cusiter, Executive Vice President – Commercial, Centara Hotels & Resorts.
Centara offers six prominent brands spanning all market segments, from affordable lifestyle to luxury. The introduction of The Centara Collection represents the latest step in the group’s brand enhancement strategy, acknowledging the importance of continuously evolving its product offerings and signature experiences to stay relevant. This move further strengthens Centara’s position as the leading Thai hospitality group.
