Papa John’s left India in 2017, citing its restaurants’ inability to meet both the brand’s and franchisees’ expectations. Since then, competitors like Domino’s Pizza and Pizza Hut have gained popularity as more Indians turn to international cuisine. However, India “remains a priority” for the company, and a spokesperson confirmed that Papa John’s plans to open its first restaurants in the country this year.
As part of its 2023 strategy, the company set a goal to expand to 650 outlets over the next ten years.
“India is a complex market with unique consumer preferences. We are taking the time to ensure our franchise partner opens with the right products and menu, technology, and restaurant footprint to ensure their long-term success,” the company said.
Inflation is tightening the budgets of middle-class consumers, causing some businesses to delay their expansion plans. Tata Consumer Products, which operates Starbucks in India through a joint venture, has postponed opening several new outlets to a later date. Despite these challenges, consumer analysts in India remain optimistic about the long-term prospects for Western fast-food brands. They point to the country’s growing dining-out culture and the increasing urbanization of smaller towns as factors that will drive future demand.
Papa John’s, with over 5,900 locations in around 50 countries and territories, continues to see global growth despite the current hurdles in India. As the Indian market continues to evolve, Papa John’s and other international brands may find significant expansion opportunities driven by changing consumer habits and economic progress.
