Retail technology startup Bizom, which assists retail brands in optimizing their distribution processes, has secured $12 million in its Series B funding round. Pavestone led the round, contributing $7.5 million, with IndiaMART, an existing investor, and other family offices also participating.
Founded in 2008, Bizom will use the new capital to scale its platform, which provides brands with real-time downstream trade visibility and boosts sales efficiency through comprehensive B2B sales force automation. According to a statement from Pavestone, the funds will improve delivery mechanisms and expand key accounts.
“The investment isn’t just capital—we are engineering the future of retail distribution through next-generation products like real Intelligence infrastructure, agentification, voice recognition, and augmented reality to address real-world challenges faced by global retail enterprises,” said Lalit Bhise, CEO, Bizom.
The startup said it serves over 600 retail brands from sectors like CPG, dairy, and FMCG, managing 600,000 SKUs across 30 countries.
Speaking on the investment, Srikanth Tanikella, Managing Partner, Pavestone, said, “Their (Bizom) platform is trusted by several FMCG enterprises and empowers them to drive growth by streamlining distribution and enabling faster insights into the market. This investment is in line with the focus of our fund’s Investments.”
Pavestone is a venture capital firm based in Hyderabad. It manages an Rs 816 crore SEBI-registered alternate investment fund that focuses on early-stage B2B technology companies.
According to Tracxn data, Bizom had previously raised $7.8 million across eight funding rounds. Its latest raise was $1.35 million in Series A funding from IndiaMART in October 2021, at a valuation of $19.8 million.
