Good Glamm Group has officially completed its acquisition of The Moms Co, a direct-to-consumer mother and baby care startup. This Mumbai-based company first announced the deal in 2021, with a cash-and-stock agreement valued at ₹500 crore. Since then, Good Glamm has held a majority stake in the startup.
Last month, the group also finalized its acquisition of Sirona, a feminine hygiene brand.
“In October 2021, the Good Glamm Group acquired a majority stake in The Moms Co through a cash-and-stock deal, leading to partial exits for The Moms Co-founders and full exits for investors like DSG Consumer Partners and Saama Capital,” the company said in a statement.
“The remaining shares held by the founders were fully acquired by Good Glamm Group over the last two years, completing a 100% acquisition,” it added.
The founders of The Moms Co, Malika Sadani and Mohit Sadani, stepped down from their daily roles last year. Over the past three years, Good Glamm Group has fully integrated The Moms Co’s operations into its structure.
However, these acquisitions were not without challenges. Founders and investors from Sirona Hygiene and The Moms Co, including members of the Indian Angel Network (IAN), raised legal disputes earlier this year. They issued default notices against Good Glamm Group, accusing it of not meeting the original agreements. In response, Good Glamm initiated arbitration proceedings against IAN.
Fortunately, these legal issues have now been resolved, with all cases withdrawn.
Earlier this year, Good Glamm secured ₹245 crore (approximately $30 million) through a rights issue at a valuation of $1.2 billion. This funding round, led by existing investors like Warburg Pincus, provided the capital needed to complete the acquisitions. Sources reveal that the group also utilized internal funds and proceeds from the funding round to close these deals.
