Zappfresh, a leading online D2C meat brand, has acquired Bonsaro (Majestic Aliments India Pvt Ltd), a Mumbai-based company that delivers poultry, goat, and seafood online. This acquisition significantly boosts Zappfresh’s Western region’s brand presence and operational capabilities.
Through this strategic acquisition, the D2C brand has controlled Bonsaro’s operations and assets to strengthen its presence in western India, particularly in Mumbai. By leveraging Bonsaro’s expertise and established customer base, Zappfresh plans to improve service quality, hygiene standards, and product variety for its customers.
Deepanshu Manchanda, Founder of Zappfresh, said, “Our acquisition of Bonsaro is a pivotal moment for Zappfresh. By integrating Bonsaro into our portfolio, we are poised to build a pan-India brand that operates in key markets. Mumbai, being a critical market, will contribute significantly to our footprint in the West. Our expansion strategy remains disciplined—we expand one city at a time, ensuring profitability without compromising our bottom line. We only venture into new markets once we achieve break-even.”
Over the next six months, Zappfresh will focus on enhancing Bonsaro’s existing operations, improving the customer experience, and expanding product offerings. The company also plans to enter new markets in the region, including Navi Mumbai, Pune, and other nearby towns, within the following year.
With strong support from investors such as SIDBI VC, Dabur Family Office, LetsVenture, Keritsu Forum, HT, and other prominent angels in the food and tech sectors, Zappfresh is well-positioned to tap into the growing demand for online meat delivery services in India.
Zappfresh, which became profitable two years ago, expects to generate INR 160 crore in revenue for FY24–25, reflecting its disciplined expansion, sustainable growth, and strategic milestones throughout its eight-year journey.
