Plant-based health and nutrition supplement brand Earthful announced that it has raised Rs 3.3 crore in a funding round led by Green Ivy Venture. Angel investors, including Abhishek Goyal (Tracxn cofounder), Jayant Paleti (Darwinbox), and Brij Bhushan (Magicpin cofounder), also participated in the round.
The newly acquired funds will be directed towards research and development, establishing an omnichannel presence, and team expansion.
Hyderabad-based Earthful offers plant-based health and supplement products such as vegan protein and multivitamins, among other things.
Veda Gogineni, cofounder, Earthful said, “We are delighted to have received the investment which will help us invest further in research & development, bolster our team and build out a strong omnichannel distribution to expand our reach and impact the lives of many more Indians.”
Sisters Sudha Gogineni and Veda Gogineni founded Earthful in 2020. The company reported a remarkable fivefold growth in the past year and experienced a consistent 15% month-on-month increase.
Dr Sindhura, director of Green Ivy Ventures, said, “I’m thrilled to partner with Earthful, founded by the incredible sisters Sudha & Veda. Their mission to fight undernutrition through 100% plant-based health supplements resonates deeply with me as a Doctor & Mother.”
Earthful sells its products through its website and online marketplaces.
