At the recent 3rd Rail Modernisation Summit in New Delhi, organized by Traicon Events and with Business Review Live as one of the media partners, industry leaders gathered to explore transformative advancements in railway technology. Among the distinguished speakers was Anant Waghchoure, National Sales Manager for India at MOTWANE, a respected name in the field of electrical testing and measurement instruments. With a solid reputation built over the years, MOTWANE is known for its commitment to quality and innovation in serving sectors such as railways, utilities, and OEMs. It was a unique opportunity for Business Review Live to sit down with Mr. Waghchoure for an insightful interview, where he shared MOTWANE’s strategic vision and proactive initiatives to enhance safety and efficiency across critical infrastructures.
Q1. What recent innovations has Motwane introduced in electrical testing and measuring instruments?
Firstly, they have integrated Bluetooth technology into all their devices. This allows users to connect their instruments seamlessly to other devices. Additionally, Motwane has introduced cloud connectivity. With this feature, customers can easily tag asset IDs of their infrastructure. As a result, they can access historical trends and make well-informed decisions for long-term maintenance.
Q2. What are the main challenges in the electrical testing industry, and how is Motwane addressing them?
The electrical test and measurement industry faces significant challenges, including the influx of low-quality products from specific international competitors. These inferior products, sold at low prices, diminish customer interest and compromise safety and performance.
Motwane addresses these challenges through comprehensive customer education. They conduct training sessions, webinars, and workshops to inform customers about safety ratings, performance parameters, and product serviceability. These initiatives ensure that customers make informed decisions and prioritize safety and quality.
Q3. What quality control measures does Motwane implement to ensure product reliability?
Motwane is a customer-centric company that prioritizes customer safety and satisfaction. We implement rigorous quality control measures to ensure product reliability. From the start of the purchase cycle, we carefully select components to meet all specifications, safety parameters, and product durability standards. Our R&D team conducts thorough research and development based on customer applications. We then perform trial runs, followed by a product launch through our engineering department.
Post-launch, we test the product at 20 to 40 sites, offering it as a sample for customers to use over a certain period. The R&D and engineering teams then review performance data to ensure it aligns with design expectations.
We recheck the products in the final quality assurance stage before starting batch production. After distribution, we obtain performance certificates from customers to confirm that the product meets their requirements.
Q4. What are Motwane’s plans for product development and market expansion?
Motwane is expanding aggressively. We are a 60-year-old company with the goal of reaching 100 crores in the next two years. Our primary objective is to help every customer solve their problems, regardless of their industry or background. We are committed to enhancing our product portfolio with innovative solutions that meet the evolving needs of our customers. Our focus remains on quality, performance, safety, and accuracy.
Additionally, we are investing in advanced technologies like cloud integration to create smarter, more connected devices. This will improve data collection and analysis, helping customers make more informed decisions.
We are also expanding our market presence by entering new geographical regions and industries. This involves strengthening our distribution network and forming strategic partnerships to reach a broader audience. Overall, Motwane aims to lead the industry with cutting-edge products and exceptional customer service, ensuring we remain a trusted electrical testing and measurement solutions partner.
Q5. How does Motwane reach out to customers to provide solutions?
Motwane takes a proactive approach to understanding customer needs and providing tailored solutions. We act as consultants, engaging directly with customers to identify their pain points and offer solutions that address their specific challenges. Our focus is on demonstrating how our products can effectively support critical applications.
We have segmented our approach into four main categories: divisions, projects, railways, and dealers form one segment. The second segment comprises OEMs, including manufacturers of transformers, cables, and motors. The third segment covers utilities: generation, transmission, distribution, and renewables.
By organizing our efforts into these segments, we ensure we can effectively reach customers at the grassroots level, delivering solutions that meet their unique requirements. This customer-centric approach fosters satisfaction and drives sales as a natural outcome of meeting customer needs.
For more information about MOTWANE, visit their website: https://motwanesecuritysystems.com
For Further Enquiries Please Contact: Anant K. Waghchoure – National Sales Manager | Email: Waghchoure.anant@motwane.com | Mob: +91-9823626705
