Toy manufacturing startup BIDSO has raised Rs 63 crore ($6.7 million) in a Series A funding round led by Blume Ventures. The round includes Rs 51 crore in equity and Rs 12 crore in venture debt. Additionally, existing investors Peer Capital and Sadev Capital participated in the round, while Alteria Capital provided the venture debt component.
Earlier, in August 2023, the Bengaluru-based startup raised $1.5 million, which included $1.2 million in a seed round led by Peer Capital and $300,000 in a pre-seed round from DeVC and other investors such as Mohit Sadaani, Nishit Garg, OfBusiness Founders Fund, Saurabh Jain, and Revant Bhate.
With the newly secured capital, BIDSO plans to strengthen its product design and manufacturing capabilities. Moreover, the company intends to expand its manufacturing footprint, increase production capacity, and diversify its product portfolio, as stated in a press release.
Founded in 2022 by Ashwin Jain and Rahul Agarwal, BIDSO operates as a design-led manufacturing platform that enables consumer brands to design, develop, and manufacture customised products at scale. Furthermore, its integrated platform covers product design, engineering, licensing, and manufacturing, allowing brands to accelerate time-to-market while positioning BIDSO as a long-term supply partner.
Over the past year, the company has gained significant traction through global B2B partnerships with leading toy brands. In addition, BIDSO has secured licenses for globally recognised characters such as Peppa Pig, Harry Potter, Transformers, and NASA. As a result, the company can develop licensed product ranges for its brand partners.
Consequently, these strategic developments, combined with an expanded product portfolio and increased manufacturing capacity, have enabled BIDSO to more than double its revenue over the last 12 months.
While BIDSO currently focuses on the toy segment, it is also planning to expand into adjacent consumer product categories. By leveraging its core strengths in design, engineering, and manufacturing, the company aims to unlock new growth opportunities.
At the same time, BIDSO is aligning itself with the Make in India initiative. It aims to strengthen demand for Indian manufacturing, enhance the capabilities of SME manufacturers, and improve supply chain transparency and efficiency through a curated partner network.
BIDSO’s latest funding round marks a significant step in scaling its design-led manufacturing model. As it continues to build global partnerships and expand its capabilities, the company is well-positioned to emerge as a key player in both the toy industry and the broader consumer product manufacturing ecosystem.
