Tamara Leisure Experiences (TLE) plans to expand its portfolio from nine properties currently to 40 by 2030, backed by a ₹600 crore development pipeline. The company will maintain a balanced 50:50 mix between owned and asset-light properties as it scales across India.
The portfolio will span multiple hospitality segments, including experiential luxury, destination resorts, faith-based hospitality, Ayurveda and wellness, five-star city hotels, and value-led business stays. Through this diversified strategy, TLE aims to serve travellers across different destinations, budgets, and travel motivations.
Samir MC, CEO, Tamara Leisure Experiences, said, “India is an extraordinary place to build hospitality because the opportunity is not concentrated in one kind of destination or one kind of traveller. Quiet luxury and spiritual travel are two of the fastest-growing currents in Indian tourism, and experiential stays sit at the centre of both. Travellers want to belong to a place, not simply pass through it.
Our ambition is to build a group that can respond to those varied needs while allowing every experience to retain its own character. A balanced owned and asset-light model, supported by technology and AI-led guest intelligence, gives us the ability to understand the traveller better, build continuity across journeys, and grow with where India is travelling next.”
For Tamara Resorts, ownership remains an important part of how the company develops properties and connects them with their surrounding communities. As part of its expansion, TLE is moving eastwards into Kaziranga, where it plans to bring its resort concept to a wildlife destination shaped by its grasslands and Assamese communities.
The company believes its ownership model gives it greater control over the pace and approach of resort development. Meanwhile, India’s luxury travel market is projected to grow at 10.8% annually through 2033, creating further opportunities for destination-focused hospitality.
TLE is also expanding its resort portfolio across South India. The company plans to launch a 24-houseboat luxury resort in Alleppey in 2026 and is developing a 50-key farm resort in Hosur.
Wellness represents another key growth segment for TLE. India’s wellness tourism market is projected to reach USD 116.3 billion by 2035, with annual growth of 15.3%.
Amal Tamara, TLE’s NABH-accredited Ayurveda hospital and retreat in Alleppey, anchors the company’s wellness portfolio. Furthermore, TLE is incorporating its Ayurveda expertise into wellness and regeneration experiences across its resort properties.
TLE has also entered Kufri through its first asset-light signing under the Lilac brand. The property will target travellers seeking slower, landscape-led experiences in the Himalayas.
Faith-based travel represents another major expansion opportunity for the company. Religious tourism accounts for 60% of domestic travel, while pilgrimage destinations currently account for 6% of India’s branded hotel keys, according to figures shared by TLE.
Rae by Tamara, the group’s faith-focused hospitality brand, currently operates hotels in Guruvayoor and Kumbakonam. The brand also plans to develop an 80-key property in Velankanni. In addition, asset-light signings in Tirupati, Tiruvannamalai, and Palani will expand its presence across temple towns in South India.
The company is also planning a 120-key hotel in Bodh Gaya while exploring opportunities in Varanasi, Amritsar, and Ajmer. Through these developments, TLE aims to cater to the changing nature of pilgrimage travel, as senior travellers, multigenerational families, and younger visitors increasingly combine spiritual journeys with cultural and wellness experiences.
In western India, TLE is exploring opportunities in Jaipur, Pune, and Ahmedabad, where business travel, leisure, culture, and domestic tourism intersect. The company is also tracking India’s growing Meetings, Incentives, Conferences, and Exhibitions (MICE) market, which is projected to expand from USD 49.4 billion in 2024 to USD 103.7 billion by 2030.
O by Tamara and Lilac will target business and leisure travellers across different markets. TLE is developing a 200-key O by Tamara in Whitefield, Bengaluru. The company also plans a 125-key Lilac and a 60-key Lilac in Kannur, while it has developed a dedicated wedding and events venue in Madurai.
Together, O by Tamara and Lilac will target opportunities across more than 100 Indian cities. The two brands will therefore complement TLE’s destination, luxury, wellness, and faith-focused hospitality offerings.
With South India as its base, TLE is expanding across diverse destinations and travel segments. Its roadmap includes Himalayan stays, wildlife resorts, pilgrimage hotels, Ayurveda and wellness properties, city hotels, and business-focused accommodation.
Overall, the company’s 40-property target reflects its strategy of building a diversified hospitality portfolio while allowing each brand to retain a distinct identity. The combination of owned and asset-light properties will support TLE’s expansion across India’s evolving travel and hospitality landscape.
