Mysuru, celebrated for its rich cultural heritage and reliable tourism appeal, emerges as a prime strategic choice for the brand. Meanwhile, the company targets both business and leisure travelers through this venture.

The property boasts diverse rooms and suites, complemented by dining venues and versatile event spaces tailored for corporate meetings and social celebrations. Developers crafted the hotel with modern design aesthetics and reliable hospitality standards at its core.

According to the company, this launch aligns with its overarching plan to penetrate key destinations while delivering uniform guest experiences. Furthermore, Mysuru’s inclusion promises to accelerate the brand’s growth path and solidify its stature in the premium hospitality arena.

Arcor Hotels persists in fortifying its portfolio throughout promising and mature markets in India.

Arcor Hotels Mysuru not only elevates the brand’s southern India strategy but also promises consistent excellence for discerning travelers. As it expands thoughtfully, Arcor Hotels cements its role as a dynamic force in India’s evolving hospitality landscape.

Vanvasa Ranakpur, located in the serene Aravalli ranges, offers guests an immersive escape into nature while celebrating the richness of local culture. In Kumbhalgarh, Samav Hospitality introduces a property that combines luxury and comfort in close proximity to the iconic Kumbhalgarh Fort. Samav Hospitality has designed the two upcoming properties in Jaisalmer to immerse guests in the city’s enchanting desert landscapes while offering a full range of contemporary amenities, ensuring that every visitor enjoys a truly memorable boutique luxury experience.

Driven by its expansion vision, the hotel operator is targeting the operation of 10 properties across Rajasthan by March 2026, followed by a wider pan-India presence. The company seeks to collaborate with independent hotels and resorts, drawing on its strengths in hotel management, guest engagement, and digital marketing to enhance operational efficiency and deliver exceptional guest experiences.

“Our mission is to provide personalized, memorable stays that reflect the soul of the destination,” said Vaibhav Singhvi, Founder of Samav Hospitality. “Each property under Samav Hospitality will showcase the unique culture and heritage of its location, while delivering modern comfort and exceptional service.”

Samav Hospitality thoughtfully crafts its properties to engage leisure seekers, cultural explorers, and boutique stay enthusiasts, providing an experience that actively blends authentic local charm with modern comfort and sophistication.

This significant partnership marks the 15th property to join the Alivaa portfolio and represents the group’s inaugural heritage property, signaling a new chapter in its growth trajectory.

Perched amidst the lush, fertile plains of Dausa, Heritage Lotwara Fort is a magnificent 17th-century edifice built by Thakur Ganga Singh. This historic “Garh” (fort) holds deep roots in the Royal Amber State and later the Jaipur State, belonging to the brave Kilanot clan of the Kacchawa Dynasty.

Unique to its location, the fort stands on the banks of the sacred Banganga River, believed to have emerged from Arjuna’s arrow during the Mahabharata. The surrounding village of Lotwara is affectionately known as “Peacock Town” due to its abundant peacock population, offering a truly enchanting experience. Later, the Garh was meticulously restored by the late Thakur Giriraj Singh Ji and opened as a hotel, offering a serene retreat for architecture lovers seeking peace and harmony amidst nature.

Guests at Heritage Lotwara Fort can immerse themselves in the authentic Rajputana style through exquisitely designed rooms like the “King’s Room” and “Queen’s Room,” featuring intricate details, natural light, and royal furnishings. The property also boasts traditional courtyards, a historic “Kachehri” (court), and charming “Chhatries” (cenotaphs) on its rooftops, all spread across 52,300 sq. ft.

This strategic acquisition underscores Alivaa Hotels & Resorts’ unwavering commitment to expanding its footprint across the diverse landscape of India, offering guests unique and enriching experiences. Heritage Lotwara Fort, a majestic historical edifice nestled in Dausa, Rajasthan, boasts a rich legacy spanning centuries, having witnessed numerous historical events and serving as a testament to the region’s rich Rajput heritage. Its intricate architecture and storied past offer a glimpse into the regal heritage of the region, providing guests with an unparalleled opportunity to immerse themselves in authentic Rajasthani culture and history.

“We are absolutely thrilled to welcome Heritage Lotwara Fort into The Alivaa Hotels & Resorts collection,” said Akash Bhatia, CEO of Alivaa Hotels & Resorts (Managed & Franchise Business). “Venturing into the heritage segment comes with immense responsibility, and it’s a responsibility we embrace with dedication. We are committed to preserving the rich history and architectural grandeur of Lotwara Fort while delivering the exceptional hospitality Alivaa is known for.”

Vikramjit Singh, founder of Alivaa Hotels & Resorts, commented, “The addition of Lotwara Fort is a testament to our vision of creating a diverse and captivating portfolio that caters to the evolving preferences of travelers. This move not only strengthens our presence in a key tourism destination like Rajasthan but also allows us to contribute to the preservation of India’s magnificent heritage.”

Mrs. Aventika Rathore, Proprietor of Shaurya Hospitality, added, “We are incredibly excited to partner with Alivaa Hotels & Resorts. Their expertise in hospitality management, combined with their commitment to excellence, makes them the ideal partner to ensure Heritage Lotwara Fort continues to offer an authentic and memorable experience to its guests while preserving its legacy.”

Thakur Lokendra Giriraj Singh Lotwara, owner of Heritage Lotwara Palace, stated, “Bringing Heritage Lotwara Fort into the Alivaa Hotels & Resorts family is a momentous occasion. We are confident that Alivaa’s commitment to quality and their deep understanding of the hospitality sector will not only enhance the guest experience but also ensure the enduring legacy and preservation of this historic property for generations to come.”

About Alivaa Hotels & Resorts: Alivaa Hotels & Resorts is a vibrant and expanding hospitality group dedicated to creating exceptional guest experiences. With a diverse collection of hotels and resorts operating under the Alivaa and The Hoften brands, the company focuses on quality, innovation, and guest delight, aiming to create unforgettable stays in both established and emerging travel destinations.

The hotel features 217 rooms, including amenities like an Ofuro (traditional Japanese soaking bath), a Japanese Hammam, and a 20-seater restaurant serving classics such as ramen, sushi, udon, and donburi. It also includes Japanese-speaking staff and a dedicated 54-room wing tailored for long-term Japanese guests.

This marks SUNDAY Hotels’ largest property in India and is part of a strategic collaboration between Oravel Stays and M3M to develop premium hospitality projects in Gurgaon and NOIDA.

“Several Japanese companies have already chosen this SUNDAY Hotel as their preferred accommodation partner for visiting employees from Japan,” said Aditya Sharma, Country Head, SUNDAY Hotels. “We are collaborating with Japanese designers and incorporating traditional elements like tatami mats and minimalist interiors to ensure cultural familiarity.”

Gurgaon is home to one of India’s largest Japanese communities, fueled by the presence of companies in industries like automobiles, electronics, and manufacturing. SUNDAY’s move to open a Japanese-themed hotel aligns with the growing demand for culturally immersive and wellness-focused hospitality experiences, catering to both business travelers and long-term residents seeking familiar comforts.

India’s growing interest in Japanese food, fueled by exposure to anime, J-dramas, and global travel, is also driving the trend. “There’s a growing curiosity and appreciation for different food cultures—Japanese being one of the most refined and unique ones,” added Sharma.

Launched in May 2023, SUNDAY Hotels is a joint venture between Oravel Stays and SoftBank, aimed at offering premium stays in the four-star and five-star categories. The newly opened Japanese-themed property offers experiences inspired by Japanese aesthetics, wellness, and culture, catering to both expatriates and Indian travelers.

For FY25, the company posted a net profit of ₹84 crore, marking a 21% year-on-year increase. EBITDA rose 10% YoY to ₹226 crore. In Q4 alone, ASPHL registered a net profit of ₹72 crore, a significant 44% rise compared to the same period last year. The company also achieved an industry-leading occupancy rate of 92% during Q4 FY25. Notably, ASPHL declared its first-ever dividend of ₹0.5 per share for the financial year ending March 31, 2025.

The company has fueled its impressive growth by strategically expanding into emerging Tier 2 and Tier 3 markets. Furthermore, recent initiatives—such as the acquisition of Zillion Hotels and Resorts and the launch of Zone Connect by The Park in Jaisalmer—are actively redefining the hospitality experience in India. These developments, in turn, align seamlessly with ASPHL’s vision to strengthen its footprint and broaden its portfolio of upscale and upper mid-scale properties.

Looking ahead, the group aims to more than double its key count to 5,048 over the next five years; The company will notably develop 830 of these keys under its owned projects.

Commenting on the Q4 & FY25 performance, Vijay Dewan, managing director, Apeejay Surrendra Park Hotels, said, “2024-25 has been a standout year for the company in terms of growth and progress. This success was made possible by the commitment and dedication of our teams. Quarter 4 has been our best ever performance, with topline growth of 16 percent and EBITDA growth of 22 percent. THE Park Hotels achieved India’s highest occupancy of 92 percent and maintained its leadership in RevPAR in the upper upscale segment. Flurys also continued its robust trajectory with a 34% growth during the same period.”

“We are also thrilled to announce our first-ever dividend of 50 percent. This is a milestone event in the history of the company and is a reflection of our growth momentum and commitment to share our success with those who believe in us,” he added.

Apeejay Surrendra Park Hotels Limited’s strong financial performance in FY25—highlighted by significant profit growth, high occupancy rates, and strategic expansion—clearly underscores its robust position in India’s hospitality sector.