Reliance Retail Limited has acquired the brand and business of Pahadi Local from Pahadi Goodness Private Limited, thereby strengthening its position in the rapidly growing beauty and personal care segment. The company confirmed the development through a media release and highlighted its strategy to expand its wellness and beauty offerings.
Pahadi Local operates as a Himalayan-inspired beauty and wellness brand that focuses on nature-led personal care products. The company draws inspiration from traditional Himalayan wellness practices while developing products based on natural ingredients. Following the acquisition, Reliance Retail will integrate the brand into its extensive retail ecosystem and scale it through its omnichannel network.
Isha Ambani, executive director at Reliance Retail Ventures Limited, emphasized the strategic importance of the acquisition. “With Pahadi Local’s roots in Himalayan wellness traditions and responsible sourcing, it is a strong addition to our beauty portfolio,” said Isha Ambani, executive director at Reliance Retail Ventures Limited.
The brand originally built its identity around products that incorporate Himalayan ingredients. Moreover, Pahadi Local collaborates with women-led self-help groups across Ladakh and Himachal Pradesh to source raw materials responsibly. As a result, the company supports local communities while promoting sustainable sourcing practices. Its product portfolio currently includes several skincare items, including formulations that feature apricot kernel oil.
After completing the acquisition, the founding team of Pahadi Local will remain actively involved in guiding the brand’s creative direction and product development. Consequently, Reliance Retail aims to preserve the brand’s original identity while accelerating its growth.
Reliance Retail’s acquisition of Pahadi Local reflects its continued focus on expanding in the beauty and wellness segment while promoting brands rooted in natural and sustainable ingredients. By integrating the Himalayan-inspired brand into its omnichannel ecosystem, Reliance Retail aims to scale Pahadi Local nationwide and strengthen its position in India’s fast-growing personal care market.
