Pertinax Solutions Private Limited, a distinguished security and Internet marketing software development company with ISO certification, joyfully commemorates its 12th anniversary on October 6, 2023. To celebrate this milestone, the company hosted a special event at Aangan aur Aanchal, an elderly care home located in Vasundhara, Ghaziabad. This facility is dedicated to caring for underprivileged children and elderly individuals. During the event, Mr. Bipin Kumar, the Founder and CEO of Pertinax Solutions Private Limited, along with the entire Pertinax team, united to extend their support to underprivileged children. They generously provided these children with essential stationery items for their education and other much-needed supplies.

Bipin Kumar, Founder and CEO of Pertinax Solutions, with his team at Aangan aur Aanchal in Vasundhara, Ghaziabad

For over a decade, Pertinax has been dedicated to delivering exceptional results, guiding businesses on the path to success and glory. With a strategic approach to e-marketing campaigns, Pertinax ensures that clients experience the best possible outcomes. Their time-tested four-stage workflow encompasses planning, designing, development, and launch, consistently yielding maximum success in various campaigns, including SEO, SMS, and email marketing. This approach is built on extensive market research, helping clients understand their products market and tailor the perfect e-marketing strategy.

Reflecting on this remarkable journey, Mr. Bipin Kumar, Founder and CEO of Pertinax Solutionsstated, “Our outstanding 12-year journey underscores our invaluable contributions to the market. We continuously deliver enhanced services that yield exceptional results. The dedication and hard work of our team are evident in our successful journey. When we founded this company, we aspired to establish it as the best in the industry, and today, as we celebrate our journey of success, we can proudly say that we have come a long way.”

In addition to the celebrations, the Founder of Aangan aur Aanchal, Sudarshana Ghildiyal, expressed gratitude, saying, “We are deeply touched by Pertinax Solutions commitment to our cause. Their support in providing stationery items and other essentials to underprivileged children will make a significant difference in their lives. This partnership exemplifies the positive impact businesses can have on local communities when they prioritize social responsibility.”

Pertinax Solutions Private Limited has consistently grown, created value, and innovated throughout its history. Their e-marketing solutions ensure maximum customer reach through a vast database of potential customers. In addition to e-marketing services, Pertinax offers website design and social media campaigns across all platforms. The journey begins with a comprehensive web analysis, forming the foundation of a robust campaign strategy.

Pertinax Solutions Private Limited continues to pioneer innovative marketing in India and remains dedicated to helping businesses thrive in a fast-growing and competitive market. With a commitment to client satisfaction and a track record of exceeding expectations, Pertinax is the ideal partner for companies looking to reach their target audience effectively.

About Pertinax Solutions Pvt. Ltd.

Pertinax Solutions Pvt. Ltd. is a Delhi-based startup that has revolutionized marketing in India. The company was recognized as the Best Digital Marketing Company by AIAC Awards in 2014 and offers a range of value-added services to promote products. With a dedicated team of professionals specializing in software development, sales and marketing, advertising promotion, and support, Pertinax Solutions is a trusted partner for businesses seeking effective marketing solutions.

The Department of Fashion at Chitkara Design School, Chitkara University, has launched a sustainable initiative “Pledge”, which aims to inspire positive change and cultivate a new generation of fashion revolutionaries. This interdisciplinary awareness event has been designed to advocate for responsible consumption practices within Chitkara University. It aims to bring about a change through a variety of events, collaborations, and educational programs.

PLEDGE raising fashion revolutionaries at Chitkara University

Realizing the harm done to the environment due to fast fashion, students from the Fashion Department at Chitkara University led a campaign named “Swap Dont Shop” wherein they collected garments. The term ‘fast fashion’ refers to a large sector of the fashion industry whose business model relies on cheap and speedy production of low quality clothing, which gets pumped quickly through stores in order to meet the latest and newest trends. This is dangerous for the planet and leads to a lot of pollution. The “Swap Dont Shop” event encouraged the participants to exchange or donate clothing items that have been worn less, fostering a culture of reuse within the community. By collecting the garments from fellow community members, this initiative promoted a more sustainable approach to Fashion Consumption and also helped them understand about the effects of fast fashion.

Lauding the event, Dr. Madhu Chitkara, Pro Chancellor, Chitkara University, said, “The vision of “PLEDGE” is to redefine fashion by placing sustainability at its core. This initiative recognizes that a more inclusive and creative approach with collaborative efforts and commitment can lead to sustainable fashion and responsible consumption. Through events like these, we hope to encourage individuals to make mindful choices and contribute to a more sustainable and ethical world.”

The initiative, “Pledge” engaged industry designers of repute, including Nida Mahmood and Shruti Singh of Fashion Revolution India – a team which aspires for a sustainable fashion industry. The duo shared their insights, discussed the challenges and triumphs associated with sustainable fashion.

On the occasion, Nida Mahmood said, “India is one of the world’s largest manufacturers of textile and apparel providing employment to around 45 million people. We are also one of the largest consumer markets in the world. As such, our voices are bound to have a huge influence on the fashion industry in terms of the ethical treatment of supply chain workers and a cleaner and safer manufacturing process. Hence, it is pertinent for the students and people to know its effects.”

A workshop was also organized by Shubhi Sachan from the Material Library of India – which is focused on remodelling the use of industrial & agricultural waste materials by combining the knowledge and skills of traditional crafts with modern materials. During the workshop, Sachan talked about the Material Literacy and sustainability, which provided valuable guidance on how to incorporate eco-friendly choices into the daily lives.

The event was marked by a Grand Fashion Show organized in collaboration with the Office of Student Affairs, Chitkara University. The students from the Fashion Department took charge of curating and styling looks from the collected garments, showcasing their creativity. Furthermore, the PANACHE group contributed to the event with choreography and modeling, adding a dynamic and artistic dimension to the showcase.

About Chitkara University

Chitkara University, situated near Chandigarh, has emerged as the most vibrant and high-ranking University in North India. It is ranked among the top 5% of higher education institutions in India. The University is awarded NAAC A+ accreditation and has also been ranked by NIRF (National Institute Ranking Framework).

The University offers courses in Engineering and Technology, Business Management, Planning; Architecture, Art & Design, Mass Communication, Sales and Marketing, Hospitality Management, Pharmacy, Health Sciences, Law, Psychology, and Education. Students studying at Chitkara get the best start-up support, world-class research excellence, and many internationally renowned opportunities.

For more information please visit www.chitkara.edu.in.

The grand finale of the ‘Schoolathon on Sustainability (SOS)‘ competition, jointly organized by Bharat Soka Gakkai (BSG) and Manav Rachna Educational Institutions (MREI), was held at the MREI campus today. The finale was graced by Mr. Sanjeet Singh (Senior Advisor, NITI Aayog), Dr. Pranjal Patil (Additional Director, Education, Govt of Delhi), and Mr. Manav Gohil, (Actor) Mr. Vishesh Gupta (Chairperson, Bharat Soka Gakkai), Dr. Amit Bhalla (Vice President, MREI), among others.

Mr. Sanjeet Singh, Senior Advisor, NITI Aayog and Mr. Manav Gohil, Renowned Actor at the culmination ceremony of Schoolathon on Sustainability

BSG and MREI organized the SOS competition to inspire critical thinking and innovative sustainability solutions for global challenges amongst the younger generation. Close to 150 teams nationwide participated, with 24 reaching the grand finale. 12 winners were selected, with each team receiving a cash prize of INR 50,000, which was supported by sponsors Froovella India – a Part of DJ Group, Cremica Food Industries Ltd., The White Teak Company and Sarvodaya Healthcare.

Mr. Sanjeet Singh, Senior Advisor, NITI Aayog and Mr. Manav Gohil, Renowned Actor at the culmination ceremony of Schoolathon on Sustainability

SOS provided an opportune platform for young minds to share ideas and collaborate with each other. Many innovative ideas came forward through this competition which can help achieve the SDGs.

Mr. Sanjeet Singh said, “Addressing all 17 SDGs requires adopting sustainable human behavior which inculcates mindfulness towards all life, and a need to reflect on the impact of our daily actions on the world.”

Dr. Pranjal Patil said, “Our action today will decide our future tomorrow, sustainable or unlivable“.

Mr. Manav Gohil said, “The SDGs are imperative. A visionary movement to secure the future that will need a vigorous effort towards changing the mindset. One at a time.”

BSG Chairperson Mr. Vishesh Gupta shared the intent behind the competition and appreciated the efforts of all the participating teams. He said, “Our schools are pivotal for a sustainable future. The SOS Competition sparks innovation, collaboration, and purpose in our youth, nurturing a generation devoted to our planets greater good.”

Vice President, MREI, Dr. Amit Bhalla said, “Incorporating sustainability into education at school level prepares the young generation to be informed, responsible and proactive stewards of the planet. Such initiatives help students gain an understanding of how their actions have far-reaching consequences in the world, and thus foster global citizenship.”

Also on display was a sustainability exhibition titled ‘Seeds of Hope & Action: Making the SDGs a Reality‘ which highlighted the importance of adopting Sustainable Human Behaviour for a more sustainable world.

In a bid to expand and further strengthen its presence globally, BetterPlace, Asia’s largest full-stack workforce SaaS platform, announced the launch of its unified tech brand goBetter at its flagship event, The Next Step, held in Mumbai. BetterPlace’s goBetter combines 8+ tech modules into one single platform, which the company aims to take to the global markets as a unified SaaS platform that is optimized by Generative Artificial Intelligence (AI) to revolutionize frontline workforce management.

goBetter

India, Southeast Asia, and GCC countries make up for 50% of the world’s workforce but on an average more than 60% of this workforce is still informal. This has created problems across the value chain. Less than 3% of the frontline workforce is formally skilled because of which enterprise efficiency is 20-25% lower than the ideal rate and has a labor shortage of more than 20%. Moreover, with the fast changing dynamics of the global workforce, enterprises are unable to unlock the true potential of the workforce, hampering their growth capabilities. With less than 15% of enterprises having digitized their workforce operations, it has become imperative for all enterprises globally to modernize and digitize to unlock this potential at scale. This mammoth task can only be achieved with the help of technology and AI. goBetter will become that one-stop-solution for enterprises to help them in their journey to build a robust workforce. This new unified tech brand will help enterprises to reduce their costs by 50% and increase productivity by 100% through automation and optimization empowering them to scale their business.

Commenting on the launch of goBetter, Pravin Agarwala, Co-founder & Group CEO, BetterPlace said, “The fast changing workforce dynamics globally is posing to be a great challenge for enterprises. The dual impact of changing worker expectations and optimisation pressures has created a context where if the enterprise does not adapt quickly, it will fall behind, losing out on millions that could otherwise be gained through optimisation. Under these circumstances, digital transformation has become imperative for organizations to achieve scale. In the last 7 years, we have been working relentlessly to develop a tech stack to solve these complex problems of human capital management globally. With goBetter, we aim to capture the $300bn addressable market in India, Southeast Asia and GCC countries to become the go to solution for any enterprise which wants to focus on scaling its business while its workforce operations are optimized and automated. In the next three years, our aim with goBetter is to manage 10 million workers in Southeast Asia and GCC in the next 3 years to unlock the true economic potential of frontline workers and the economies which employ them.”

BetterPlace started as a verification software in 2015 quickly scaling up its product stack to cater to the entire value chain of frontline workforce management. 7 years later, with 8+ product modules unified into one, BetterPlace has become Asia’s largest full-stack frontline workforce management platform. With a strong focus on developing this tech-stack further BetterPlace plans to invest $35 million in R&D to strengthen its tech stack further.

With presence in 5 countries and more than 30 million workers on their platform, BetterPlace witnessed a jump of 5.5X growth year-on-year in FY22, clocking in Rs. 275 crore in revenue and aims to become EBITDA profitable by September 2024.

About BetterPlace

Founded in 2015, BetterPlace is Asia’s largest global HCM SaaS platform that manages everything related to the frontline segment end-to-end. The company has over 30 million workers on the platform and over 1100 companies as clients. Being a full-stack platform solution, it solves for the hire to retire needs of the frontline workforce from jobs, insurance, gigs, and to benefits. BetterPlace has also launched their B2C platform Rocket which partners with enterprises to upskill frontline workers free of cost so that more frontline workers are job ready and enterprises have access to pre-trained frontline workforce.

Have you ever learned a new skill or adopted a good habit by practicing it regularly Well, the same principle applies to growing your wealth. You can increase your savings and investments over time by putting away small amounts consistently. Systematic Investment Plans (SIPs) are a good way to build wealth over time using this ‘consistency is key’ approach. Its important to note that the earlier you begin saving and investing, the better your financial prospects will be when you reach retirement age. So, starting a timely SIP can help you achieve your long-term financial goals while managing associated risks effectively.

Invest in SIP with Bajaj Finserv Mutual Fund

What is an SIP

A Systematic Investment Plan (SIP) is a way to invest in mutual funds by contributing small amounts at regular intervals. In fact, you can start with as little as Rs. 500 and choose how often youd like to invest – monthly, quarterly, and so on. Once you set up your SIP, your investments become automated. Your chosen amount will be automatically transferred to your selected mutual fund on the specified date.

Benefits of SIP Investing

Low entry point: SIPs make it possible for people with limited funds to invest in mutual funds. You can begin with as little as Rs. 500.

Beginner-Friendly: If youre new to investing, it can be challenging to understand market fluctuations and put a lumpsum into mutual funds. SIPs provide a relatively stable way to get started. They also let you benefit from rupee-cost averaging, where you buy more units when prices are low and fewer when theyre high.

The power of compounding: With SIPs, you dont have to wait for years to accumulate a substantial sum. Your money grows over time with the power of compounding.

Features of SIP

Flexibility: SIPs cater to your financial needs. Unlike traditional investments, you can adjust the investment amount easily based on your financial situation and goals.

Convenience: SIPs automate the investment process. A fixed amount is automatically deducted from your bank account each month and invested in your chosen mutual fund scheme. No manual transactions are needed.

Pause or stop option: Life can be unpredictable, and there may be times when you would need to temporarily stop your SIP or pause your SIP due to financial constraints. SIPs allow you to do this without penalties.

Avoiding Market Timing: SIPs dont require you to predict market movements. Instead, they promote regular and disciplined investing at fixed intervals, reducing stress and encouraging a long-term perspective.

Why should you opt for an SIP to invest in mutual funds

Building Discipline: SIPs instil financial discipline by committing to regular investments. This helps you stay focused on long-term goals instead of trying to time the market.

Affordable: SIPs are affordable and let you start with a modest investment, unlike lumpsum investments that require a large capital.

Mitigating market volatility: Investing in SIPs can reduce the impact of market ups and downs through rupee-cost averaging.

Consistency: SIPs offer relative stability and transparency as they are managed by professional fund managers under regulatory oversight.

Calculating your monthly SIP amount

SIPs encourage financial discipline and wealth-building over time. However, deciding how much of your monthly income to invest can be challenging. This is where an SIP calculator comes in handy. It estimates the future value of your investment based on factors like the expected rate of return, your investment amount, and the duration of your investment.

The online SIP calculator uses the following formula to calculate the future value of your investment FV = P x {[(1 + r) n – 1] r} x (1 + r).

Here,
FV – Future value of investment
P – Principal amount invested each month
r- Expected rate of return
n- Total number of payments

Why is it important to start an SIP investment early on in life

The power of starting early with a Systematic Investment Plan (SIP) lies in the concept of compounding. Compounding is like a snowball effect for your investments. When you invest money regularly, even if its a small amount, it earns returns. Then, these returns are reinvested along with your initial contributions. Over time, this process repeats, and your investments begin to generate returns on returns.

Starting early gives your investments more time to compound. Lets say you start investing in SIPs in your 20s. By the time you reach your 40s or 50s, your investments have had decades to grow and compound. This can result in significant wealth compared to someone who starts much later in life because time is a critical factor in compounding. In simple terms, starting early with SIPs allows your money to work harder for you, thanks to the extended time horizon, and this can substantially boost your financial goals in the long run.

If you are looking to opt for SIP investment plans, you can consider investing in Bajaj Finserv Flexi Cap Fund. This scheme is based on a first-of-its kind megatrends strategy that makes it a future-ready investment. A megatrend is a powerful, long-term change that affects economies, industries, and companies. You can invest in SIP plan online, or through a distributor as per your convenience.

Goal-oriented SIP investing

To make the most of SIPs, define clear financial goals – whether its a vacation, building an emergency fund, buying a car, or saving a specific amount. Create a plan outlining how much to save and invest each month, prioritizing debt repayment, and building an emergency fund.

For mutual fund investors, goal planners can be valuable tools to understand expected returns and future values. Regularly review and adjust your plan to align it with your financial goals and circumstances.

In conclusion, embarking on your SIP journey can be a game-changer and help you get closer to your financial goals. SIPs offer discipline, affordability, flexibility, automation, and resilience against market volatility, making them a suitable option for long-term wealth creation. However, remember that investment decisions should align with your unique financial goals and risk tolerance.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Digilogic Systems Pvt. Ltd. (DSPL) has signed a Memorandum of Understanding (MoU) with SATIM ( Poland) . This collaboration aims to engage in the development of Synthetic Aperture RADAR – Environment Simulator (SAR-ES).

MoU for Technological Synergy between Digilogic Systems & SATIM

Under the terms of the MoU, SATIM has agreed to provide DSPL with the SAR module libraries. DSPL, in turn, will leverage these resources to integrate, design, and develop the SAR Environment Simulator (SARES) in India. SARES is designed to enable scientists to simulate a wide range of SAR characteristic data in the Radio Frequency in the comfort of their laboratory.

“MoU between Digilogic and SATIM has been signed keeping in mind the vision of Digilogic to provide the best possible test solution to the complex testing problems faced by our customers. SARES has been developed to provide a solution for the extreme challenges faced by the research organizations to evaluate a SAR payload before final trials. In the present scenario, the scientists and developers have no other option but to fly the payload in an aircraft and process the retrieved data. This is a very expensive process. Our system will enable our clients to do multiple simulations in the ground itself and evaluate the SAR payload rather than waiting for flight trials. This saves a lot of time and money for the customer which is very critical during the R&D process,” said Shashank Varma – CEO of Digilogic Systems.

“I am thrilled to sign the MoU with Digilogic Systems and enter into partnership that will definitely be fruitful to both companies. The application of Synthetic Aperture Radar imagery simulation capabilities provided by SATIM in testing SAR payloads can make the radar sensor development cycle much shorter than currently. It may also provide the ability to test the sensors under different scenarios, conditions and environments. SARES system is created based on experience and unique products of both Digilogic Systems and SATIM. I am looking forward to bringing it to the market together with our Partner,” said Jacek Strzelczyk – CEO of SATIM.

DSPL and SATIM are actively seeking to develop and integrate SARES in India, specifically at the Hyderabad headquarters, as part of the Make in India initiative by the Government of India. By aiming to achieve over 65% indigenous content in the development process, DSPL aims to provide robust local support to its Indian customers. This strategic move aligns with the governments vision and emphasizes the commitment to fostering domestic manufacturing capabilities.

About Digilogic Systems

Digilogic Systems Pvt. Ltd. is a distinguished company that holds the prestigious AS9100D and ISO 9001-2015 certifications. Our core focus lies in the design, manufacturing, and support of cutting-edge Radar & EW simulators, Automatic Test Equipment (ATE), Ground Check-out systems, and associated services. These offerings are specifically tailored to cater to the Development, Integration, Production, and Maintenance of Electronic Systems.

Our unwavering commitment to excellence has propelled us to achieve remarkable growth over the years. With an impressive consistent growth rate of 25% over the past four years, Digilogic Systems Pvt. Ltd. has witnessed tremendous expansion. We are proud to be on an exponential growth trajectory, and our ambitious goal is to achieve a remarkable turnover of INR 250 Crores by the fiscal year 2025-26.

About SATIM

SATIM has expertise in world-class and unique AI-based software solution for object detection, classification and identification using Synthetic Aperture Radar (SAR) satellite imagery.

SATIM, established in 2012, partnered with the European Space Agency and has created world-leading automatic object detection and classification software. It has the capability to provide near real-time, accurate classification of vessels and objects on the open sea, in port, and on land. Their team includes data scientists, remote sensing experts, AI and SAR specialists and ex-military personnel with a wealth of knowledge and experience. Also, they use simulated SAR data to train AI models.

Trident Group’s Branding Studio has been honored with ‘Best In-house Design Studio‘ Award at India’s most prestigious design show ‘India’s Best Design Awards‘ (IBDA) initiated by Design India Magazine. This marks the third consecutive year that the conglomerate has secured this coveted recognition. IBDA is a reputable platform that honors Design Studios for their expert work, ethical business procedures, and transparency. It recognizes Indias best and brightest design teams and projects.

Trident Group’s Branding Studio honored with ‘Best In-house Design Studio’ Award at ‘India’s Best Design Awards’ (IBDA)

Trident’s Branding Studio comprises artists from different parts of India. Coming from India’s most prestigious Design Institutes like NID and NIFT, each member is a skilled professional and upholds the core brand essence of Trident’s values in their communication and design efforts. Their recent campaign ‘Passage to India’ has received appreciation from stakeholders across the globe. From accomplishing distinctive projects to creating campaigns that impact audiences on a larger scale, Trident’s design team always stands out with their creativity, technical knowledge and deep understanding of market trends.

Congratulating the team, Chairman Emeritus Padma Shri Rajinder Gupta said, “Our aim is to provide innovative products with exemplary experience to our customers across the globe. This recognition reaffirms Trident’s unwavering commitment to excellence and innovation in each step of a product journey, I also thank IBDA for recognizing the efforts that the team has made in their amazing campaigns.”

IBDA brings together industry professionals, renowned designers and creative experts showcasing top-notch design campaigns while discussing a range of cutting-edge topics from the design industry. The Design India Show held in Pune talked about the integration of AI and generative models into innovative design techniques and the psychology of design and consumer behavior. The event also witnessed insightful speeches on brand building and how creating a brand identity in future will be like.

About Trident Group
Trident Limited is the flagship Company of Trident Group, an Indian business conglomerate and global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (Yarn, Bath & Bed Linen) and Paper (Wheat Straw-based) manufacturer. Trident’s towels, yarns, bedsheets and paper businesses have earned global recognition and are delighting millions of customers across India and the world. Trident is one of the largest players in home textile in India. Supplying national, captive, and retailer owned brands; the organization is highly decorated with awards from its customers, vendors, and various government entities in recognition of advancing the highest standards in product quality, social responsibility, and environmental stewardship. The Company operates in three major business segments: Textiles, Paper and Chemicals with its manufacturing facilities located in Punjab and Madhya Pradesh.

Brand also offers an easy online shopping experience through www.mytrident.com.