The Well Freedom Period Care range features three clinically tested products

Designed with ingredients to help maintain hormonal balance and provide PMS support

Modicare Limited, one of India’s leading direct-selling companies, expands its Wellness range with the launch of Well Freedom Period Care range. Tailored to address the specific needs of women’s menstrual health, this innovative product line is designed with ingredients that aim to provide comfort, relief, and emotional well-being during their menstrual cycles.

Modicare Limited expands its Wellness range with the launch of Well Freedom Period Care range

With an unwavering commitment to womens well-being, Modicares Well brand consistently addresses their distinctive needs and challenges. Offering a diverse selection of world-class womens health products, the Well range plays an integral role in fulfilling Modicares mission of promoting good health for all. With this mission in mind, Modicare has launched the Well Freedom range, with ingredients tailored to support Period Care, providing a comprehensive solution for menstrual discomfort, intended to enhance womens comfort and confidence during their menstrual cycles.

The range includes three products, Well Freedom Tablets, Well Freedom Powder, and Well Freedom Roll-On. All these products have been clinically tested. And the ingredients used in these products are designed to target premenstrual symptoms, menstrual pain, and overall quality of life, offering potential support for various menstrual symptoms. Additionally, Modicare offers Freedom Extreme Comfort Sanitary Napkins as part of this period care range, providing women with a diverse range of choices to support their holistic menstrual hygiene.

Commenting on the launch, Samir K Modi, Founder and Managing Director, Modicare Limited said, “In the ever-evolving wellness industry, we are witnessing a perceptible shift in the way womens health is prioritised. There is a growing awareness of the need to address the specific challenges that women face during their menstrual cycles. At Modicare, it has always been our endeavour to prioritise the well-being of women. We understand the importance of providing holistic solutions that empower women to embrace their menstrual health with confidence and comfort. With the launch of Modicare’s Well Freedom range, formulated with ingredients tailored to support Period Care, we reaffirm this commitment by offering simple, yet effective solutions designed to ease menstrual discomfort.“

Here is a closer look at Modicare’s Freedom Period Care range
Well Freedom Tablets contain natural ingredients like Chasteberry, Black Cohosh, and Chamomile to help promote hormonal balance and ease PMS symptoms, enhancing mood and reducing discomfort. Key ingredients include Fenugreek Extract known for anxiety management, Black Cohosh and Chamomile known for mood elevation, Chasteberry known to reduce breast tenderness, and Ginger known for menstrual bloating. These clinically tested, hormone-free tablets are priced at MRP Rs. 599/- (for 24 Tablets). Simply take one tablet three times daily with lukewarm water, starting three days before and continuing during menstruation.

Well Freedom Powder is designed with potent ingredients that help promote hormonal balance, ease menstrual stress, refresh, rejuvenate, and uplift mood. Chamomile, Fenugreek & Green Tea blend support mood elevation and helps cope up with menstrual stress. While Lajjalu, Lodhra & Green Tea aid hormonal balance, help ease muscle cramps and regulate healthy cycle. Presence of Ginger Powder helps manage bloating discomfort during menstruation. Priced at MRP Rs. 499/- (10 sachets of 5 gm each), Well Freedom Powder is free from hormones, has no known side effects, and is easy to consume. Simply mix 1 sachet of 5g tea in 90ml of hot water, drink twice a day, and consume the whole sachet at once.

Well Freedom Roll On is a unique blend of natural oils that ease cramps and support muscle relaxation during menstruation. Key ingredients like Eucalyptus oil helps reduce pain and inflammation, while Camphor, Pudina (mint), Boswellia Serrata (kundru), and Lavang (clove oil) are known to alleviate discomfort. Priced at MRP Rs. 599/- (50ml) , this roll-on has a non-greasy formula that quickly absorbs into the skin for fast relief. Apply 3-4 times daily or as directed by a physician.

Freedom Extreme Comfort Sanitary Napkins come with revolutionary 5-in-1 technology, featuring 8 layers for superior absorption and premium soft cotton for comfort. Unique side protection ensures balanced absorption. Groundbreaking Anion, Magnetic, Nano Silver, Chitin, and Far Infrared padding enhance anti-bacterial capabilities and comfort. Available in 3 sizes: regular, large, and X-large, priced from MRP Rs. 225/- to MRP Rs. 265/-.

In addition to its period care range, Modicare Limited also offers a range of women-centric products under the brand Well, including Calcium Complex for bone health, Cranberry + D-Mannose for urinary tract health, All Plant Protein Powder for overall health, Iron & Folic Acid with Vitamin B12 for blood formation, energy & immunity, and Multivitamin Multimineral for Women. These products reflect Modicares commitment to womens health and well-being, providing holistic solutions for every aspect of their lives.

*All the products under the Modicare range are available for sale across the country through Modicare Consultants

NUTRACEUTICAL. Not for medicinal Use. Store out of reach of children. Not intended to diagnose, treat, cure or prevent any disease. Not to exceed recommended usage. Not a substitute for a varied diet. Stated benefits are based on ingredients used. For more details, please refer to product label.

About Modicare
Modicare is one of India’s leading Direct Selling Companies and the pioneer of Direct Selling industry in India. In 2022, the company was ranked 5th among India’s Great Mid-size Workplaces by Great Place to Work for the third consecutive year and also recognized as among the 100 Best Workplaces in Asia for two consecutive years. Furthermore, Modicare has also been identified among India’s Best Workplaces for Women for three consecutive years.

Today, the company has over 53 Lakh Direct Sellers and offers over 365+ products, 750+ SKUs across 14 categories – Personal Care, Wellness, Consumer Durables, Skin Care, Colour Cosmetics, Food & Beverage, Homecare, Auto Care, Laundry Care, Technology, 18Karat Gold Plated Jewellery, Watches, Divine, and Agriculture. It has a national presence through its 14000+ Distribution Points and 55 Modicare Centres.

For more information, visit www.modicare.com.

When it comes to trends, comfort, innovation, and quality, Groversons Paris Beauty stands out as the go-to destination in the world of intimate apparel. The brand unveiled its latest store in Jalandhar, offering its cherished customers a significant milestone in the Groversons Groups journey.

Groversons Paris Beauty your go to destination for intimate apparel at Model Town, Jalandhar

With a vision to provide women with fashionable, comfortable lingerie, Groversons Group not only upholds its commitment to introducing trendy, well-fitted undergarments but also evolves and diversifies to meet ever-changing needs and preferences.

The brands unwavering dedication to offering a diverse range of styles, fabrics, colors, and patterns highlights its deep understanding of modern womens varied tastes. This strategy positions Groversons Group as a leader in the market, effectively meeting diverse fashion preferences and consistently setting high standards in the Indian intimate apparel industry, fostering a culture of elegance and quality.

During the opening event, Mr. Siddharth Grover, Director of Groversons Paris Beauty, expressed, “Our journey began with a passion for redefining fit, comfort, and style in intimate wear. Today, as we open our doors in Jalandhar, we carry forward our legacy of excellence, focusing on our customers desires and changing trends. Groversons Paris Beautys commitment to innovation and quality remains as strong as ever.“

Groversons Paris Beautys remarkable success can be attributed to its well-established in-house design and production facilities. These facilities boast a highly skilled and dedicated staff and state-of-the-art machinery imported from around the world. With a production capacity of 2.5 million pieces per month and continually expanding, Groversons Paris Beauty is well-positioned to meet the growing demand for its exquisite products.

The brand invites everyone seeking trendsetting and comfortable apparel at Model Town, Jalandhar to visit their new store, explore the latest intimate apparel collection, and be part of this exciting journey where style, fit, comfort, and innovation converge to create an unparalleled shopping experience.

About Groversons Paris Beauty
As a part of the Groversons Group, Groversons Paris Beauty has been a pioneer in the intimate apparel industry since 1953. With a legacy spanning over seven decades, the brand is renowned for its commitment to providing women with comfortable, fashionable, and high-quality lingerie. Offering an extensive range of styles, fabrics, colors, and patterns, the brand continues to set the highest standards in the Indian intimate apparel sector.

Hansa Research’s 2023 DigiPay CuES Survey, reveals ‘Easy to Use‘ and ‘Instant Payment‘ as the key benefits consumers cite for using Mobile Payment Apps, propelling growth for payment platforms.

DigiPay CuES 2023 Leaderboard

Cash which has been the world’s foundation for centuries, is leaning towards redundancy, with more than half (58%) of the consumers surveyed stating a reduction in their cash spend, especially among the older demographic (35+ years and above). As per the survey, “buy now, pay later” (BNPL) financing is also moving further into the mainstream for the Indian consumer, with close to 1 in 3 (31%) claiming having used Buy Now Pay Later facility in the last 1 year.

There is substantial gain in popularity and experience with mobile payment apps coming from customers in non-metros (like Pune, Chandigarh, Bhopal, Indore etc.) older demographic (>35yrs) as well as customers from lower socio-economic classes.

The top 3 digital transactions by consumers on the payment app include:

75% made bill payments like mobile & utilities e.g., Electricity, Gas, etc.

57% used it for transferring money or receiving money from friends/family

51% used it for Online shopping

Recommendation levels of consumers jumped from 34 to 46 (NPS) for the Payment Apps category over a period of a year. Improved perceptions of Trust and safety are definitely a contributor to this increasing popularity. A resounding 88% of the users surveyed in the study feel that Mobile Payment Apps /UPI Apps have improved on ‘Safety features’. Infact, ICICI Bank’s iMobile among its consumers was highlighted as the #1 for its security features.

With customers sporting multiple payment apps on their phones at a time, there is tough competition among brands.

The top factors of preference among payment apps for consumers are:

Trust & Security

Offers/Rewards

Range of Services

Speed and Smooth transactions

Transaction limits

Ease of Use
​

Piyali Chatterjee, National Head – Customer Experience (CX), Hansa Research, commented, “Our benchmark research aims to help brands identify adjustments that could have the biggest effects on enhancing service quality. Despite an improvement at an Industry level, a 20+ point spread persists between the highest and lowest Net Promoter Score. These disparities are a reflection of the varied user experiences across payment apps. In order to gain favour among consumers, brands need to focus on creating value through more services, offers and providing a versatile platform.”

While consumer awareness was highest for payment platforms like Paytm, Google Pay and PhonePe, Axis Mobile App takes the number one rank on Net Promoter Score (NPS) at 59, followed by ICICI Bank’s iMobile Pay, followed by BHIM.

Another factor in favour of bank payment apps like the Axis Mobile App, ICICI Bank’s iMobile Pay over UPI apps was customer experience, especially on customer support and range of services & features available.

Among non-bank payment apps, CRED takes the number one differentiated position in providing better offers, cashback, and reward points and also is seen as one of the most innovative platforms.

DigiPay CuES (Customer Experience Score) 2023, a syndicated study of Hansa Research, ranks Mobile payment platforms based on their Net Promoter Score (NPS). NPS is an outcome of brand perceptions as well as customer experience based on interactions with the brand and is frequently regarded as a predictive metric for business growth.

Methodology

The DigiPay CuES survey draws insights from more than 3000+ survey responses from Mobile Payment Apps users measuring 12 brands. Represented across age (18-35yrs: 73% and >35yrs 27%), 20 cities, and Gender (M-70%, F-30%). The proprietary survey results are based on consumers’ opinions of the experiences with the brands in the survey. Our report provides insights into the current and future digital payments landscape and the key factors that are influencing customer loyalty for a digital payments brand in India.

Brands part of the study

Amazon Pay

Axis Mobile

BHIM

CRED

Google Pay

iMobile Pay (ICICI Bank)

MobiKwik

Paytm

PayZapp (HDFC Bank)

PhonePe

Whatsapp Payments

YONO (SBI)

About Hansa Research

Hansa Research is the largest Indian Consumer Insights Provider who are in the business of insights and analytics for over 40 years having undertaken client assignments in over 80 countries. It is the first Indian insights and consulting company to acquire a US-based firm, GCR (formerly called Gartner Custom Research). The multi-national company headquartered in India has offices in Singapore, UAE, USA and Bangladesh.

Hansa Research Group is a part of R K SWAMY | HANSA Group of companies which are India’s leading multi-discipline, multi-location, marketing communications, and services groups, serving the needs of a wide array of companies globally.

The move to pave the Way for 100 plus new jobs and projects for young accountants, CA ‘s, ACCA’s, CIMA’s in the UK Accounting Knowledge Process Outsourcing business

GI Outsourcing MD, Mr. Vikas Chadha also wins “The Most Acclaimed Leader in KPO Sector 2023” at the Indo-Global Entrepreneurship Conclave-2023: International Business Awards in Delhi from Ministers and Dignitaries

GI Outsourcing, a leader in the UK Accounting Knowledge Process Outsourcing industry, has announced a significant expansion of its business operations in Ahmedabad. One of the key aspects of this expansion is the creation of over 100 new job opportunities for accounting professionals (including CA’s, ACCAs, CIM’s, and Finance MBAs) over and above their existing operations in Ahmedabad, in the current financial year itself. These additions are expected to strengthen its current 400-plus strong professional accounting teams located in Mumbai, Delhi, Ahmedabad, and London.

Vikas Chadha, the Managing Director of GI Outsourcing

“Ahmedabad will play a pivotal role in the companys growth. At GI Outsourcing, we are making a substantial investment in infrastructure and capital expenditure in the state of Gujarat over the next six months,” said Vikas Chadha, the Managing Director of GI Outsourcing.

“GI Outsourcing will equip its employees with the latest technology and software, allowing them to upgrade their skills and stay ahead in a dynamic industry. Our company provides multinational exposure and avenues to work in international locations to get first-hand experience of the clients culture and dynamics. GI has technology interventions and various cloud computing and accounting services and solutions which propel the client business for growth and high performance,” added Mr. Chadha.

GI Outsourcing has entered strategic partnerships with renowned accounting institutes such as the Institute of Chartered Accountants of India. It already holds gold partnerships with ACCA, UK, and the Chartered Institute of Management accountants and CPAs.

GI Outsourcing is renowned for its best employee practices, ensuring a positive work environment, the highest levels of customer satisfaction, and a strong commitment to training and skill development for its employees.

GI Outsourcing has been recognized as the “Dream Company to Work For” by Times of India publications for three consecutive years and Mr. Vikas Chadha personally received the prestigious “Udyog Bharti Award.” Vikas Chadha expressed his confidence that these strategic endeavors will solidify GI Outsourcings position as a preferred employer and continue to drive the companys success in the UK Accounting Knowledge Process Outsourcing industry.

About GI Outsourcing

Based in the UK, GI is an outstanding outsourcing solution for accountants and business owners. Drawing from a wide range of industry experts and accounting specialists to fill in the gaps and help businesses transform unprofitable clients into profitable ones. With over 25 years of experience, they are one of the most trusted leading financial services & and accountancy firms to deliver the highest quality of work, on time, every time. They provide all aspects of financial services including Management Accounting, Bookkeeping, taxation, cloud computing, virtual CFO, and controllerships. GI has a presence in India and the UK with offices in Mumbai, Delhi, Ahmedabad, and London and a pool of nearly 400 plus finance and accounting professionals working diligently to provide impeccable service to valued customers across the UK, Ireland, USA, UAE, and Canada and planning to further expand into Australia working diligently to provide impeccable service to valuable customers. GI Outsourcing today works with all the major cloud accounting software suppliers, including Xero, Sage, QuickBooks, CCH, CaseWare, and Iris as well as many of the large ERP systems, such as Dynamics, SAP, and Oracle.

For more information, please visit us at www.gioutsourcing.com.

ITME Africa & M.E. 2023 (30th November to 2nd December 2023 at Kenyatta International & Convention Centre, Nairobi, Kenya) to usher a new era of self-reliance, socio-economic advancement Through Textile Technology & Engineering in Africa.

Govt. Officials from Kenya, Commercial attachs from multiple embassies, Chairmen from Kenyan Ind. Assoc. & Business leaders attended the Curtain Raiser & Preview on 3rd October 2023 at Nairobi, Kenya

ITME Africa & M.E. 2023 was conceived with a Vision to initiate a new era towards self-reliance, socio-economic advancement & empowerment in the Textile & textile Engineering Sector with International co-operation for Africa & Middle East.

Apart from the 3-day Exhibition, ITME Africa & Middle shall also host multiple concurrent programs such B2B Meetings, B2F Meetings, B2G Meetings, Panel discussions and Interactive sessions on Technical & Financial topics that will enhance knowledge and skills.

Day 1: 30th November, 2023

1. Investment & Technology Joint Venture.

Topics

Kenya – A Success story Textile Business & Investment by Mr. Jas Bedi- Chairperson – KEPSA | Chairman- Kenya Export Promotion & Branding Agency (C)

Africa-The Next Big Destination for Textile Manufacturing by Mr. Richard Cheruiyot, Board Chairman, Export Processing Zones Authority (EPZA) (TBC).

2. Financial Solutions for Investments & Technology upgradation.

Topics

Funding for; Investment & Sourcing capital goods from India by Mr. Naveen Joon, EXIM Bank- Addis Ababa (TBC)

Start-ups, Entrepreneurs in Textile Segment by Mr. Vinay Kumar Rathi, Managing Director, Bank of Baroda (Kenya) (TBC)

Domestic Financial Schemes for Kenyan Textile Industry by Bank of Africa, Kenya (TBC)

Kenya as a business destination Gateway to Middle East, EU & US Markets by Ms. June Chepkemei, Ag. Managing Director, Kenya Investment Authority (Ken Invest) (TBC).

Day 2: 1st December, 2023

3. Technical & Technological Seminar.

Topics

Good Practices of cultivating quality cotton fibre | Importance of Physical properties of cotton in textile industry by Cotton Expert by Dr. Asha Rani, Secretary cum Chief cotton breeder – SIMA CDRA (C)

Technological advancement for cotton ginning & high production by Ginning Expert by Mr. Sunil Bajaj, Executive Director, Bajaj Engineering (TBC)

Ideas & Best Practices for spinning profits in Textile Industry by Spinning Specialist by Mr. Ramanadane, CEO Global Operations, LMW (C)

4. Panel Discussion

Topic – Textile Technology empowering complete textile value chain of African continent & M.E.

Moderator: Mr. Avinash Mayekar, MD- Suvin Expo LLP (C)

Panelist

Mr. Prashant Mangukia, Director, Yamuna Machine

works -India (C)

Mr. M S Dadu, Color Jet India Ltd – India (C)

Bianco SPA – Finishing – Italy (TBC)

Savio MACCHINE TESSILI SPA – Italy (TBC)

Texpa GmbH – Germany (TBC)

Mr. Updeep Singh, – Textile Expert- India (C)

Industry Leaders & Govt. Officials whole heartedly welcomed this initiative at the Curtain Raiser & Preview held in multiple Countries

The above People from Left to right are Mr. Richard Cheruiyot, Board Chairman of the Export Processing Zones Authority (EPZA); Ms. Ruth Wadenya Ouma, Partnerships Manager, Kenya Chamber of Commerce & Industry (KNCCI); Mr. S. Hari Shankar, Imm Past Chairman, India ITME Society; Mr. Ketan Sanghvi, Chairman, India ITME Society; Dr. Juma Mukwana, Principal Secretary, State Department for Industry, Republic of Kenya; Mr. Didier Moussa Lombe, Deuxieme Conseiller, Ambassade De La Repubiluque Demmocratique De Congo Au Kenya; H.E. Ms. Adina Devani, Honorary Consul, Bosnia & Herzegovina; H.E. Shri Rohit Vadhwana, Deputy High Commissioner, High Commission of India; Mr. S Senthil Kumar, Hon’ Treasurer, India ITME Society; Mr. Giuseppe Manenti, Director, Italian Trade Commission; Ms. Seema Srivastava, Executive Director, India ITME Society.

Endorsed & anticipated both in India & host Country Kenya and textile predominant Countries in African continent, this business & investment exhibition will see participation from Industry leaders & shall witness more than 125 exhibiting companies and is expecting more than 5000 business visitors from 36 countries creating a unique and most promising event of 2023 for Textile Industry hosted in Kenya bringing plethora of opportunities to the doorstep of African Continent.

Australia, Austria, Bangladesh, Benin, Botswana, Cameroon, China, Comoros, Ghana, Germany, India, Indonesia, Italy, Jordan, Kenya, Nepal, Nigeria, Poland, Rwanda, South Africa, Spain, Sri Lanka, Switzerland, Taiwan, Tanzania, Togo, Turkey, Tunisia, Uganda, UAE, USA & Zambia.

To participate in the beginning of a new journey & experience the wind of change for textiles in Africa Register @ ems.india-itme.com/#/visitorregistration/1.

Eleve Media, a leading company in the creator marketing industry, has introduced CreatorTag, a comprehensive mar-tech platform, a SaaS solution for brands, and an app for content creators.

Prince Khanna

With over a decade of experience and a strong presence in India, Eleve Media pioneered creator marketing as a standalone practice, thereby bridging the gap between Indian brands/creators and international markets across Southeast Asia (SEA) and the Middle East and North Africa (MENA) regions.

Eleve Medias founders, Prince Khanna and Rohit Khanna, have been early advocates of creator marketing. Leveraging their industry expertise, they embarked on a journey to create a creator marketing platform that automates the complete campaign process.

They built an in-house engineering team dedicated to revolutionising the creator economy, focusing on delivering maximum value to brands and creators.

The social media landscape, boasting a staggering 4.2 billion users, has evolved into a driving force in the consumer internet, with creators as its catalysts. According to Goldman Sachs, the creator economy is on track to reach a half-trillion dollars by 2027.

This transition has elevated social media creators to household-name status and fueled the rapid ascent of micro and nano creators. Over the past two years, the creator ecosystem has expanded by over 165 million individuals, reaching a global total of 303 million creators, as reported by Adobe.

“In an era characterised by data privacy concerns, strategic creator partnerships for product placement offer authenticity without compromising privacy, thus redefining marketing,” says Rohit Khanna.

This rapid growth has established creator marketing as a cornerstone of modern brand strategy, with an increasing share of ad spend. Nevertheless, its true impact on driving commerce has often been debated, alongside concerns about measurability, scalability, cost, fraud, and operational issues.

Despite these concerns, brands have no choice but to engage with influencer/creator marketing meaningfully. CreatorTag represents a paradigm shift in achieving this by facilitating access to diverse creator groups, vetting their authenticity through data, streamlining operations, and delivering measurable results through CreatorTag mobile app integration.

“With our product, our aim is not just to capture a slice of the $100 billion creator economy; were here to expand the entire pie,” says Prince Khanna, Founder & CEO of CreatorTag.

A Tech-First Approach to Creator Marketing
CreatorTag offers a comprehensive suite of tools for creator intelligence and exploration across seven major social media platforms. With over 9 million authentic creator profiles and real-time insights, the platform employs fake follower audits to maintain brand safety.

In contrast to other platforms, CreatorTag manages the entire campaign lifecycle, from influencer/creator research and their onboarding to briefings, contract negotiations, content reviews, payment, measurement and sales reporting. These features allow efficient onboarding with hundreds of creators working concurrently across paid collaborations, coupon campaigns, or barter campaigns.

For creators, our app empowers them to access brand collaborations and monetise their content, irrespective of their follower count. It also features an intelligent AI caption and hashtag generator to enhance their content and ease the hassle of constantly creating copy/captions for social media platform posts.

Manish Vij, Venture Builder at Smile Group, comments, “CreatorTags launch signifies a significant milestone in the creator marketing landscape. Eleve Medias market presence and the vision of Prince Khanna will redefine how creators and brands connect, opening up new opportunities and possibilities in the industry.”

Unlocking the Future of Social Commerce
By providing these innovative tools, CreatorTag empowers brands to unlock the full potential of scalable creator marketing and accelerate social commerce worldwide. According to a report by consulting firm Accenture, social commerce is expected to grow three times as fast as e-commerce, reaching $1.2 trillion by 2025.

We recognise that technology is the key to reshaping creator marketing, and CreatorTag is at the forefront of this transformation.

Together, our tech-first approach can bridge the gap between content creators and brands on an unprecedented scale, revolutionising the industry.

At CreatorTag, our mission is to elevate the creator economy by addressing significant pain points for content creators and marketers, driving better business outcomes for both, and reshaping the industry for a brighter future.

Room to Read India proudly wraps up its fourth annual flagship girls education campaign, Har Kadam Beti ke Sang, with a resounding success. This years campaign, themed Me and My Digital World, focused on empowering and asserting the rights of girls in the digital sphere. Aligned with G20 commitments and the Digital India Act, Har Kadam Beti ke Sang 2023 emphasized girls fundamental right to access a safer cyberworld.

Empowering girls in the digital age

Spanning across eight Room to Read Intervention states, including Andhra Pradesh, Chhattisgarh, Delhi, Madhya Pradesh, Rajasthan, Telangana, and Uttarakhand, the campaign resonated nationwide. Through innovative initiatives in schools, communities, and shared spaces, Har Kadam Beti ke Sang 2023 highlighted the potential of digital platforms to empower girls and young women.

The campaign underscored the crucial role of parents, teachers, and elders in bridging the digital divide by guiding and encouraging girls to explore the digital world confidently.

A standout feature was the Kishori Mela, where stakeholders united to raise awareness about digital safety and ethics, enabling girls to utilize digital platforms for their empowerment. The event featured engaging activities such as poster making, knowledge dissemination corners, skit performances, and screenings of life skills empowerment videos to promote awareness about cyber safety and digital rights.

Nini Mehrotra, Associate Director of the Girls Education Program at Room to Read India, expressed her views on this vital initiative, stating, “Since 2005, when Room to Read India started its Girls Education Program, our mission has been to break biases and create opportunities for adolescent girls. Me and My Digital World is a bold step toward challenging biases associated with girls and their use of digital spaces.“

Another remarkable feature was the formation of five girl member committees, Bol Behan committees, in schools. These dedicated girls played a pivotal role in raising awareness and driving action towards the campaigns noble cause.

Har Kadam Beti ke Sang 2023 signifies a big stride towards promoting girls education and their active participation in the digital world. Room to Read India remains committed to fostering a future where every girl can confidently embrace the digital age.

About Room to Read India

Room to Read India was established in 2003 and presently has programs in eleven states – Andhra Pradesh, Chhattisgarh, Delhi NCR, Jharkhand, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan, Telangana, Uttarakhand, and Uttar Pradesh.

Room to Read is a global organization transforming the lives of millions of children in low-income communities by focusing on literacy and gender equality in education. Since 2000, Room to Read has benefited more than 39 million children across 23 low-income countries.

Learn more at www.roomtoreadindia.org.