A new player has entered the spirits market, challenging the status quo and redefining the ready-to-drink (RTD) spirits scene. Rascal is not your average alcoholic beverage. It is a first-of-its-kind libation that marries the art of well-crafted cocktails with the refreshment of summer sodas, delivering a remarkable punch.

Rascal – All 3 flavours

Born out of the need to cater to the evolving tastes of Indian consumers, Rascal is bottled in a fun and vibrant 330ml glass bottle packaging and is infused with natural and nature-identical flavors, making it a delightful choice for those seeking an alternative to the conventional go-to beer. Rascal is being launched in 3 refreshing flavors – ‘Fresh Lime & Mint‘, ‘Classic Rum & Cola‘, and‘Twisted Coffee & Caramel‘, venturing into experimental territory, and tapping into Indias burgeoning coffee culture. Rascal’s three variants offer a pleasurable drinking experience that is flavourful, and light, making them suitable for any time of the day or night.

The beverages, launched in November 2023, are manufactured and marketed by Great Galleon Ventures Pvt. Ltd., based in Madhya Pradesh. Rascal has thus made its first appearance in the state, encompassing major cities such as Indore, Bhopal, and Gwalior, and has imminent plans to expand its presence to key metro cities nationwide.

GGVLs cutting-edge Dhar manufacturing facility near Indore features its newly established RTD lines, boasting a monthly capacity of 60,000 cases for both pints and cans. With an FSSAI-certified, zero-discharge plant, GGVL exemplifies an unwavering dedication to ensuring quality and sustainability.

Rascal was conceived by Suramya Kedia, who identified a gap in the market for fun, convenient, and well-crafted alternatives to beer. With Indians increasingly seeking diverse and quality RTD beverages, Suramya turned to her family business, which boasts over 35 years of experience in brewing and distilling.

Suramya shares her excitement at the brand’s launch, saying, “We are delighted to be launching Rascal to the Indian market at a time of tremendous growth in the demand for unique, and innovative drinking experiences. The Indian RTD market is forecasted to grow at a 10.29% CAGR until 2026(1), and Rascal, with its unique product offering that marries the experience of a well-crafted cocktail, with the freshness of a carbonated beverage, in a convenient ready-to-drink format, is poised to own a sizeable share of this growing market. Rascal was conceptualized to deliver fresh drinking experiences that speak to the evolving lifestyles, tastes, and contexts in which Indian consumers are enjoying alcoholic beverages. Our three flavors have been developed to cater to diverse tastes and drinking occasions. Overall, we are committed to bringing innovative, high-quality products, and a strong commitment to bringing new and pleasurable drinking experiences to our consumers.”

With the brand’s first launch, Rascal with 10% ABV boasts unique mixologist-developed blends, use of triple distilled spirit and lowered levels of sweetness. It caters to consumers looking for easy-to-drink, versatile products that can be enjoyed equally at home, at bars, and beyond. Rascal’s blends have been designed to have universal appeal, regardless of age or gender, for consumers who are looking for flavor-driven, convenient, ready-to-drink beverages.

As Rascal enters the market for ready-to-drink alcoholic beverages, it brings with it an exciting fusion of flavors and expertise, and a dedication to producing innovative beverages that are well-suited to the rapidly evolving demographics, and lifestyles of Indian consumers. With a focus on creativity, quality, and consumer satisfaction, Rascal is set to make a significant mark in the rapidly evolving landscape of alcoholic beverages.

Having made waves with the innovative approach to functional training, the brands movement protocols and equipment modifications have made it effective for anyone seeking fitness improvements as an alternative to a gym. The brand has reinvented the “OG Indian Workout” by combining traditional equipment such as Indian clubs – the Gada, Mudgars, Vajra and Sumtola with a specially designed training regimen. The equipment and training program have been used by professional teams and institutions like the Lucknow Super Giants, Haryana Steelers & the National Cricket Academy (NCA) which helped the brand gain recognition and credibility within the industry.

Rishabh Malhotra, Founder of Tagda Raho said, “Mahendra Singh Dhoni has been a role model for the country, he defines physical fitness and longevity in sport and we are extremely happy to have him back the Tagda Raho team and vision. His dedication to fitness and supporting homegrown brands perfectly aligns with our mission to empower individuals to lead healthier lives and add a new dimension to Indian physical culture. Our aim is to expand Tagda Rahos training dugouts across India and enter international markets, with a belief in the potential of Indian fitness practices to make a global impact.“

Tagda Raho’s immersive workout experience offers full body circuits which help people focus on the key pillar of strength, endurance and mobility. The brand also has patented modular equipment, enabling customization and adaptability to suit different needs.

For more information and updates please visit tagdaraho.in or follow @tagdaraho on Instagram for more updates.

PURE EV proudly announces the launch of its new motorcycle variant, ecoDryft 350 with a range of 171 KM. ecoDryft 350 is positioned as the longest-range e-Motorcycle in the Commuter segment (~110 CC), that boasts an array of features tailored to enhance rider experience for Indian roads.

PURE EV Launches ecoDryft 350: Electric Motorcycle packed with 171 KM Range & Performance

With a remarkable 171 KM on a single charge, ecoDryft 350 is best suited for consumers who travel extensively on a daily basis and, at the same time, looking for monthly savings to the tune of INR 7000 & above. This electric motorcycle is powered by a 3.5 kWh Li-Ion battery, 3 KW Powertrain integrated with 6 MCUs providing processing power more than a smart phone. It boasts a top speed of 75 KMPH with 40 NM torque and in three different modes, aligning with the needs of motorcycle riders.

ecoDryft 350 stands out with features designed to enhance the overall rider experience. From Reverse Mode, Coasting Regen, and Hill-Start Assist to Down-Hill Assist and Parking Assist, which help to distinguish itself from an average 2W ICE vehicle. The vehicles Smart AI takes center stage in ensuring battery longevity as per the State of Charge (SoC) and State of Health (SoH).

The ecoDryft 350 is not merely any other electric motorcycle; its a strategic step towards reshaping e-Motorcycle market, acting as a direct competition to motorcycles like Hero Splendor, Honda Shine, Bajaj Platina in the 110 CC segment.

The ecoDryft 350 comes to market at a convenient price of Rs. 1,29,999 and with easy EMI options starting from INR 4,000 per month and making it a compelling choice for those seeking value for money and environment friendly transport option. The ecoDryft 350 is available for purchase at over 100 exclusive PURE dealerships, offering appealing financing alternatives with the most competitive rates through partnerships with HeroFincorp, L&T Financial Services, ICICI etc.

Highlighting the launch of ecoDryft 350, Mr. Rohit Vadera, Co-founder and Chief Executive Officer, said,“At PURE EV, we are committed to provide pragmatic and sustainable mobility solutions to the masses in India. The ecoDryft 350 is a testament to our dedication to providing value products to our loyal consumer base. We believe it will redefine the way India commutes in the near future, offering a reliable and eco-friendly alternative in the 110 CC segment. We look forward to the positive impact it will have on the electric vehicle landscape. The launch aligns with PUREs broader vision to bring long range vehicles with fully integrated new-age features.

Unlike conventional product launches, PURE has already deployed ecoDryft 350 to major outlets and consumers can start taking test drives and bookings across Pan India outlets.

Aditya Birla Fashion and Retail Limited (ABFRL), one of Indias leading fashion companies, proudly announces the culmination of the Sustainability Accelerator Program 2023, a collaborative project with 1 Million for 1 Billion (1M 1B). The program, held in November 2023, demonstrated ABFRLs commitment to build green skills and empower Indian students while nurturing the talents required to carry our collective sustainability mission forward.

Sustainability Accelerator Program 2023

Each of the participants were presented with co-branded ‘Certificates of Participation’ from ABFRL and 1M 1B to recognise their dedication and achievements. The top 20 students chosen for industry engagement at an ABFRL campus were also honoured with diplomas recognising their excellent performance during the 5-day internship.

The Sustainability Accelerator Program 2023 made tremendous progress towards its goals, cultivating a new generation of environmentally conscious leaders. For beginnings, the initiative enabled youngsters to become proactive climate change champions, instilling in them the inspiration and determination to act in their communities. Second, participants acquired significant insights into cutting-edge technology, realising how crucial their role is in crafting a sustainable future. Students had the unique opportunity to apply their knowledge through hands-on activities connected to sustainable technology, bridging the gap between theory, experiential and applied learning. Furthermore, the program provided a platform for mentorship by global experts, allowing students to integrate their original ideas into real solutions, promoting a culture of innovation and creativity.

Dr Naresh Tyagi, Chief Sustainability Officer, Aditya Birla Fashion and Retail Ltd and Co-Chair of the Green Jobs and Sustainability Accelerator Program, highlighted the program’s significance stating, “The Sustainability Accelerator Program 2023 embodies our commitment to nurturing a sustainability mindset in India’s youth & students and empowering them to drive our collective green mission forward. Through this program, we aim to create a new generation of sustainability champions who will lead the way in shaping a greener future for all. This program provided school students with hands-on experience, moulding them into responsible, people-centred corporate leaders who prioritise the well-being of our society and its inhabitants.”

Manav Subodh, Founder, 1M 1B, was proud to bring this collaboration to life, saying, “This is an industry first partnership, where a large corporation, ABFRL and a social venture, 1M 1B is coming together placing sustainability at the core of whatever you do. The internship aims to encourage students to be valuable contributors to climate change and introduce them to how technology can play a role in shaping a greener planet. The students will also be mentored by leaders of ABFRL.”

The unique Internship Program was carefully designed to maximise learning and engagement. Six Learning Days were included in the curriculum, during which participants immersed themselves in instructor-led seminars that delved deep into essential sustainability concepts, innovations, and green skills. Following that, students demonstrated their newly gained knowledge in actual scenarios, exhibiting their skills in addressing real-world sustainability concerns. The program culminated with the Industry Day, an interactive session in which students presented their ideas to industry executives. This forum enabled them to demonstrate their solutions and share vital insights obtained over the program, emphasising the breadth of their knowledge and the effect of their efforts on the sustainable future we seek to create.

ABFRL remains committed to developing a culture of sustainability, motivating future generations to pave the way towards a greener and more environmentally conscious society.

About Aditya Birla Fashion and Retail Limited

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 12,418 Cr. spanning retail space of 10.8 million sq. ft. (as on March 31, 2023), it is India’s first billion dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

The Company has a network of 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 point of sales in department stores across India (as on 31st March 2023).

It has a repertoire of India’s largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India’s leading fashion retailer.

The Company’s international Brands portfolio includes – The Collective, Amongst Indias largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.

Van Heusen Innerwear, Athleisure and Active wear is establishing itself as Indias most innovative and fashionable brand. The Company’s foray into branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with Designers ‘Shantnu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’.

In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led ‘House of D2C Brands’ venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market. With a focus on Fashion & Lifestyle categories, TMRW is building a portfolio of the most loved consumer brands that tap into the significant growth potential in India and globally.

Indian Audit and Accounts Department (IAAD) offices have commemorated the third Audit Diwas with a weeklong series of events between November 16-22, 2023. Audit Diwas was marked by various activities like a blood donation camp, essay competition, poster making and slogan writing, heritage walk, and others. The staff of the IAAD participated in various activities, whereas the students of some of the colleges under the Mumbai University participated in essay competition entailing the theme CAG’s role in nation-building by ensuring accountability, transparency and good governance.

The Heads of Departments of the CAG at the concluding day of Audit Week at Regional Capacity Building and Knowledge Institute BKC Mumbai

The concluding day of the Audit week was celebrated at the Regional Capacity Building and Knowledge Institute, BKC on 22 November 2023. The occasion was graced by all the HoDs, officers and about 600 staff of the IA&AD. The HoDs comprised Shri Guljari Lal, Shri C.M. Sane, Shri Sandip Roy, Ms. Tanuja Mittal, Shri K.P. Yadaw, Shri Abdul Rauf, Ms. Aastha Luthra, and Shri Shailesh Jakhotiya. The occasion was marked by lighting of the lamp by all the HoDs. This was followed by various cultural activities as well as deliberations on professional excellence of the audit community and their commitment to public service. Further, the winners of the various events were also felicitated.

The audit community made a solemn pledge to dedicate itself to the cause of accountability and good governance. While reaffirming the idea of auditors as facilitators of good governance, the audit community maintained that audit should not be viewed as a fault-finding agency. They have proved to be equal partners in implementation of various schemes and projects by pointing out deficiencies and suggesting recommendations for remedial action by the Governments. It is worth noting that the Ministry of Finance, for example, has made three amendments regarding three sections 10AA, 56(2) (vii b), and 142(2A) of the Income Tax Act accepting our recommendations regarding the performance review on Gems and Jewellery.

The Hon’ble President of India Inaugurated the 3rd Audit Diwas on 16th November 2023 at the office of the CAG of India, New Delhi. Audit Diwas 2023 is being celebrated to mark the history and heritage of the Supreme Audit Institution of India. This was followed by the 31st Accountants General Conference. The broad theme for the conference was ‘Driving Change 2030: Empowering Actions to Shape Our Future’. Under this, the CAG audit community deliberated on two sub-themes: Familiarization with the Strategic Plan of SAI India for the period 2023-30, and Digital Growth in SAI India and Way Forward.

Ambur, a bustling town in the Tirupathur district of Tamil Nadu, is poised for significant societal and infrastructural advancements, promising exponential benefits for its current and future residents. Renowned for its thriving leather industry, which caters to both domestic and international markets, Ambur is now on the cusp of a transformation that will elevate it to the status of a smart metropolitan city.

A view of Ambur town in Tirupattur district

The leather industries in Ambur, along with neighboring regions such as Vellore and Vaniyambadi, currently employ over 3.5 lakh people, with expectations of further growth as the town undergoes proposed developments. Here are some key initiatives set to propel Ambur into a future smart city:

1. Elevated Corridor on NH 44:

An ambitious project with an estimated cost of Rs. 135 crore, the elevated corridor on National Highway 44 aims to create a 1450-meter-long and 11-meter-wide corridor between the Rajiv Gandhi statue and the ORR theatre. Additionally, 8-meter-wide service roads will be constructed to facilitate smooth traffic flow and alleviate congestion.

2. Proposed Airport:

Ambur is set to have its own airport at Abdullapuram, spanning 97 acres. The proposed airport will feature an 850-meter-long runway, taxiway, ground handling equipment, air traffic control (ATC), aviation information receiving facility, terminal building, and oil depot. This development is expected to benefit nearby localities such as Ambur, Arcot, Vaniyambadi, and Vellore.

3. Mega Footwear Manufacturing Park:

The government has announced a colossal 250-acre mega footwear manufacturing park, valued at Rs. 400 crore, to be established at Panapakkam in Ranipet. This project is anticipated to generate 20,000 jobs, with a particular focus on empowering women. It is also poised to elevate the districts overall export levels to a global standard.

These transformative projects are expected to trigger a cascade of infrastructural and societal developments within Ambur. Among the sectors poised for significant growth is real estate, as the town prepares for an influx of new residents. Large parcels of land are already being acquired by real estate developers, who are gearing up for extensive residential and commercial projects.

A recent study conducted by a reputable organization indicates that Tier-II and III cities, including Ambur, Mahabalipuram, Coimbatore, Trichy, and Mysuru, have garnered the attention of real estate developers. The focus is on setting up numerous plotted residential projects to accommodate the anticipated influx of newcomers. Experts suggest that investing in industries like real estate in Ambur will yield substantial returns and profits, marking a promising era for the towns economic and urban development.

FORCES (Forum for Crches and Childcare Services), aiming to elevate childcare as a critical issue at local, national, and global levels within the discourse on womens empowerment, organized its 2nd consultative meeting titled Prioritizing Childcare beyond G20 (Local to the Global Context) today at the India International Centre (IIC), New Delhi.

Panel discussion on Public Financing, Provisioning and Decent Work in the Context of Childcare

As India took over the Presidency of G20 from Indonesia at the beginning of this year, FORCES took this opportunity to bring the attention of the G20 leaders to the vital need to prioritize substantial investment in childcare services. Since ‘women-led development‘ became the aspirational goalpost of the G20 Presidency, FORCES decided to amplify the importance of investment in the care economy as a road to women’s empowerment and for the larger goal of sustainable development.

The main objective of this meeting was to take stock of what has been accomplished and highlight the next possible steps that would be important for FORCES to take on in order to facilitate the process of highlighting investment in care economy as a necessary policy intervention for ensuring the economic development of marginalised women.

In the keynote address, Dr. Shamika Ravi, Member, Economic Advisory Council, PMO, said, “This is an opportune moment for India to develop a comprehensive childcare policy. The key to success lies in harnessing empirical knowledge, leveraging data effectively, and promoting the concept of childcare across various levels of government, think tanks, and among stakeholders. Collective ownership from policymakers and the government is paramount Its crucial to understand that addressing childcare transcends mere social responsibility; it is a vital strategy to combat the alarming rates of suicide mortality among homemakers in India.”

Ms. Chirashree Ghosh, Co-ordinator, FORCES said, “A collective process is necessary to create pathways for addressing key issues in childcare. The consultation today has unlocked the doors for a strategic roadmap which will use evidence-based identification of major issues to inform policy advocacy at local, national, and global levels, and bridge knowledge gaps for multiple stakeholders. Moving forward we intend to foster new collaborations, cement existing ones and unite a wide array of stakeholders to advance solutions for the poor and the marginalised to the forefront of childcare discussions.”

Highlighting the Haryana Governments special efforts to support the SDGs, Ms. Amneet P. Kumar, IAS, Commissioner and Secretary of the Women and Child Development Department, Government of Haryana, shared that the state has established a separate structure for children under 3 years of age, recognizing it as a prerequisite for young children to thrive. She noted that merely extending the hours of Anganwadi centres and increasing their workload would not lead to better childhood outcomes. In this direction, the government has implemented a Creche policy, allocated a budget for it, and is aiming to collect evidence to improve child outcomes and enhance womens labor participation in the state.

The deliberations highlighted the need to emphasize childcare provisioning as a cornerstone for women-led development. It stressed the importance of recognizing womens unpaid care work and ensuring access to quality childcare to give women the opportunity to participate more fully in the workforce and in public life.

The issues regarding the provisioning of childcare services, both by the state and the private sector, were also discussed. The discourse included strategies for financing childcare services, highlighting the existing challenges in state provisioning and the potential for global and national collaborations to enhance support.

In the realm of private childcare services, exploring various models of private provisioning, unpacking strategies adopted globally, and understanding the associated opportunities and challenges were emphasized. Additionally, the discussions underscored the need for regulatory mechanisms to ensure standardized quality in childcare, particularly highlighting the states role in overseeing these services.

The policy recommendations and strategies of engagement from the deliberations will be taken with the state chapters of the FORCES to create a clear road map to ensure that childcare and the care economy become a priority focus area for tackling barriers to women’s economic empowerment.

Forum for Crches and Childcare Services (FORCES) is an informal network of practitioners, civil society organisations, academia, individual experts and other networks that work on the overlapping rights of women, workers and children. It came into being in 1989 and since then had been working relentlessly to make childcare a policy priority. FORCES has its National Secretariat in Mobile Creches, Delhi and state chapters in Bihar, Delhi, Jharkhand, Karnataka, Odisha, Tamil Nadu, Uttar Pradesh, and Uttarakhand.

In a groundbreaking move, Burger House India, an authentic Indian burger brand, is set to redefine the franchising landscape by offering an unparalleled opportunity for entrepreneurs. Founded in 2020 by culinary enthusiasts Omm Dev Sharma and Sandyy, Burger House has quickly emerged as a culinary sensation, weathering the challenges of the COVID-19 pandemic to establish itself as a household name. Boasting a delectable array of burgers, pastas, wraps, sandwiches, beverages and more, Burger House is driving innovation and resilience in the food industry. What sets Burger House apart is its commitment to creating a menu tailored to the Indian taste, offering an authentic culinary experience that resonates with the diverse palates across the country. With a strong presence in cities like Rampur, Noida, Chittorgarh, Bharatpur, Gwalior, Dimapur, Ropar, Saharsa, and Patna, Burger House has become synonymous with crispy, creamy, cheesy, and crunchy goodness.

Burger House Outlet

The Offer: Rent Covered for 2 Years

Burger House proudly announces a unique initiative where the franchise owner will have their rent covered for the initial two years of operation. Burger Houses groundbreaking franchise model, based on the Franchisee-Owned Franchisee-Operated (FOFO) concept, provides a turnkey solution for aspiring entrepreneurs. The franchise owner is handed a fully operational store, complete with infrastructure, machinery, furniture, branding, signage, marketing collateral, and a trained workforce.

In a move unprecedented in the industry, Burger House is taking the financial burden off the shoulders of its franchise owners by covering the rent for the first two years of operation. This bold move aims to empower entrepreneurs and mitigate the initial challenges of establishing a new business.

Quality Assurance and Repeated Customer Confidence
Burger House prides itself on maintaining the highest quality standards by partnering with international raw material suppliers, ensuring a seamless supply chain across India. With an impressive 85% repeat customer ratio, Burger House has earned the trust and loyalty of its patrons. Post-establishment, Burger House’s corporate teams continue to support franchise owners by managing supply chains, merchandise, and marketing efforts, allowing them to focus on delivering a delightful culinary experience to their customers. Burger House Indias innovative approach to franchising reflects its commitment to fostering entrepreneurship and promoting a thriving food culture. As the brand continues to expand its footprint across the country, it invites passionate individuals to join the Burger House family and be part of a culinary revolution.

For media inquiries, please contact at info@burgerhouse.net.in.

About Burger House India
Burger House India is a pioneering burger brand founded in 2020 by Omm Dev Sharma and Sandyy. With a commitment to authenticity and innovation, Burger House offers a diverse menu catering to the unique tastes of Indian foodies. The FOFO franchise model, combined with the unprecedented offer of covering rent for two years, positions Burger House as a trailblazer in the Indian food industry.

Get ready to embrace a healthier and smarter festive season as Zepp Health, a trailblazer in smart wearables and health technology, gears up to introduce its highly-anticipated flagship product, the Amazfit Balance.Scheduled for its introduction in the Indian market at the beginning of December,, the Amazfit Balance is more than just a smartwatch; its your holistic wellness companion designed to empower you mentally, physically, and emotionally.

Amazfit, a leading provider of smart wearables and health technology, is excited to announce the arrival of its latest groundbreaking product, the Amazfit Balance. This state-of-the-art smartwatch is meticulously crafted to help users achieve the ultimate balance between work, life, and wellness.

In todays fast-paced world, striking a harmonious equilibrium between professional commitments, personal life, and physical well-being can be a daunting task. Recognizing these challenges, Zepp Health leverages its technological prowess to introduce the Amazfit Balance-an AI-empowered smartwatch poised to revolutionize how individuals approach their daily routines.

Amazfit Balance is set to launch early December, Featuring cutting-edge AI technology, AI Fitness Coach, Sleep & Health Tracker with Body Composition, GPS and apps ecosystem

More info on Amazfit Balance: in.amazfit.com/products/amazfit-balance

Amazfit Balance is designed to cater to the evolving needs of individuals looking for an all-in-one wellness companion. The key features of the product include:

Mental & Physical Readiness Analysis: Amazfit Balance analyzes user data to provide valuable insights into mental and physical readiness for daily activities.

Body Composition Measurement: The device accurately measures body composition metrics such as body fat percentage, muscle mass, and more, to help users understand their overall health.

AI Coaching by Zepp Coach™: With the help of AI Coaching, users can receive personalized guidance and recommendations to achieve their health and fitness goals.

Industry-leading Dual-band GPS: Amazfit Balance ensures accurate tracking of outdoor activities with its dual-band GPS technology, enabling users to track distance, speed, and other relevant metrics.

1.5″ AMOLED Display: The product features a vibrant and crystal-clear 1.5″ AMOLED display, providing a seamless user experience.

Bluetooth Calling: Amazfit Balance allows users to make and receive calls directly from their device, enhancing convenience during workouts or on-the-go.

Built-in Alexa: Amazfit Balance is equipped with a built-in Alexa voice assistant, allowing users to seamlessly control their smart home devices

150+ Sports Modes: Amazfit Balance offers an extensive selection of over 150 sports modes, catering to diverse fitness activities and interests.

Amazfit Balance is anticipated to launch around early December, aligning with the holiday season. This timing ensures that users can seamlessly incorporate it into their daily routines during a time when personal health and wellness take center stage, especially with Christmas Eve and the beginning of the New Year around the corner.

“As we step into the future, envision the Amazfit Balance not as a mere smartwatch, but as your all-in-one wellness companion, featuring AI Zepp coaching, body composition analysis, and more, elevating your physical and mental well-being. Stay tuned as we prepare to unveil this groundbreaking technology soon in India,” CP Khandelwal CEO PR Innovations, Official distributor of Amazfit in India.

By trusting Amazfit Balance as their personal wellness guide, users will feel empowered, healthy, and in control. We encourage users to purchase the product online or in stores and utilize it consistently to experience its transformative capabilities.

For more information stay tuned for brand official social channels & Flipkart.

About Zepp Health and Amazfit
Zepp Health (NYSE: ZEPP), a global smart wearable and health technology leader, empowers users to live their healthiest lives by optimizing their health, fitness, and wellness journeys through its leading consumer brands, Amazfit, Zepp Clarity, and Zepp Aura. Powered by its proprietary Zepp Digital Health Management Platform, which includes the Zepp OS, AI chips, biometric sensors, and data algorithms, it delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. The company has also applied its AI expertise to emerging industrial medical imaging technologies, and delivers data analytics services for population health. To date, Zepp Health has shipped over 200 million units and its products are available in 90+ countries.

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health. Offering a wide selection of smartwatches and bands, Amazfits brand essence is “Up Your Game“, encouraging users to live their passions and express their active spirits freely. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award.

Founded in 2013, Zepp Health has offices across the Americas, EMEA, and APAC regions.

Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, EMEA, and APAC regions.