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Cashfree Payments launches India’s first self-hosted payments orchestration platform 

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Cashfree Payments has launched a new payment orchestration platform called ‘FlowWise’. This platform enables Indian businesses to manage various payment systems through a single setup effortlessly. Businesses can instantly make payments to different partners based on specific requirements. 

The introduction of FlowWise aligns with Cashfree’s objective to enhance its product offerings, expand its reach, and attract a larger customer base, as stated by the payments and API banking company.

“With FlowWise, Cashfree Payments has introduced an innovative and industry-first concept of ‘self-hosted payments orchestration’, allowing payment management to take place directly on the merchant’s infrastructure,” it said.

FlowWise, the payment orchestration platform from Cashfree Payments, is designed to reduce processing costs by up to 40% and elevate success rates by up to 10%. In addition, it enhances the security of the payment system by mitigating risks such as data leaks.

“This launch aligns with our vision of creating fintech solutions that will help build strong and successful businesses. FlowWise will assist merchants to reduce payment processing costs up to 40% along with enabling them to provide a seamless checkout experience. We are confident that ‘FlowWise’ will become the top choice of business owners, especially internet merchants, given its easy integration and high success rates,” said Akash Sinha, CEO and Co-founder, Cashfree Payments.

FlowWise employs a unique ‘multi-armed bandit’ classifier to make more informed decisions, resulting in an enhancement of success rates by up to 10%. The platform continuously tests various payment gateways, particularly those presenting user challenges. This dynamic testing approach allows for swift switching between options, leading to improved success rates.

Ramkumar Venkatesan, CTO, Cashfree Payments, said, “This is a powerful no-code and user-friendly payment orchestration platform that serves as the central intelligence for a merchant’s payment infrastructure.”

Cashfree emphasized that FlowWise is designed to simplify the complexity and effort associated with using multiple Payment Gateways (PGs) for businesses. The platform transforms this process into a straightforward plug-and-play experience, eliminating the need for intricate coding.

PRtainment Media is Now Amazing Workplaces® Certified

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PRtainment Media & Communications Pvt. Ltd. is extremely proud to announce that it has been awarded the Amazing Workplaces® Certification. This recognition shows the company’s commitment to creating a work environment that prioritizes professionalism, creativity, and employee well-being.

The Amazing Workplaces® Certification is a prestigious award recognizing companies for their exceptional efforts in creating a workplace environment that focuses on employee engagement, satisfaction, and overall well-being. PRtainment is honoured to join the ranks of companies that have achieved this certificate earlier. 

Commenting on this, Nidhi Sabbarwal, the Director and Co-founder of PRtainment Media and Communications Pvt Ltd, said, “Getting the Amazing Workplaces® Certification has truly motivated me and my entire organization, it is a proud moment for us. This certificate reflects our dedication and the collective efforts that our amazing team has put in. We feel inspired and want to continue thriving for excellence so that PRtainment Media remains a dynamic and rewarding workplace.”

Further, Ridhrita Bose, HR- Talent Acquisition Specialist PRtainment Media & Communications Pvt. Ltd., shares her insights by stating, “I am extremely delighted to witness the collective efforts PRtainment has put in achieving the Amazing Workplaces® Certification. We believe that our employees’ growth, well-being, and satisfaction are extremely important to create a positive workplace environment. This certification is not just a milestone; it’s a reflection of the collaborative spirit and dedication of our incredible team. We look forward to building on this success and continuing to enhance the PRtainment experience for our valued employees.” 

For more information about PRtainment Media and Communications Pvt Ltd and its commitment to workplace excellence, please visit https://www.prtainment.com/

Grid Dynamics Earns the Analytics on Microsoft Azure Advanced Specialization

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Key Takeaways:

Grid Dynamics secures the sought-after Analytics on Microsoft Azure Advanced Specialization, reinforcing its status as a Microsoft AI Cloud Partner, and broadening its engagement in the Microsoft Azure Innovate program to encompass enterprise analytics workloads.

Grid Dynamics strategically amplifies its value to clients with its broader participation in the Data & AI parts of the Microsoft Azure Innovate program and anticipates these efforts will create larger deal pipelines and reduce time to closure.

This significant advancement and new specialization underscores the dynamic and growing alliance between Grid Dynamics and Microsoft, fostering closer collaboration on large-scale, complex cloud analytics platforms leveraging Power BI, Azures Data and AI Services, and the newly announced Microsoft Fabric solution platform.

Grid Dynamics Holdings, Inc. (NASDAQ:GDYN) (Grid Dynamics), a leader in enterprise-level digital transformation services and solutions, today proudly announced it has earned the Analytics on Microsoft Azure Advanced Specialization from Microsoft. This milestone broadens Grid Dynamics participation in the Microsoft Azure Innovate for Analytics program, showcasing the companys exceptional technical capabilities in designing, building, deploying, and running cloud-based enterprise analytics solutions. The program helps accelerate clients development and adoption of cloud-based analytics solutions providing guidance, resources, and funding. The program also supports the migration and modernization of existing customer data estates. As a member of this exclusive program, Grid Dynamics enables its clients to accelerate time to value on cloud analytics programs-freeing up investment for more advanced, value-creating, AI and Data Engineering projects with Grid Dynamics.

Grid Dynamics Earns the Analytics on Microsoft Azure Advanced Specialization

The Analytics on Microsoft Azure Advanced Specialization is a major achievement for Microsoft AI Cloud Partners and demonstrates Grid Dynamics deep expertise in helping customers modernize their applications and generate business-changing value and insight from their data. The audit process conducted by Microsoft in connection with achieving the specialization leveraged historic project successes from Grid Dynamics. This accomplishment marks the fourth new Microsoft Specialization for Grid Dynamics in the past seven months and reflects a significant expansion in the accelerating collaboration between Grid Dynamics and Microsoft.

“Obtaining four Microsoft specializations, with three of them being Data and AI related, in just seven months is a major achievement that would not be possible without a comprehensive multi-year experience in delivering Azure-based projects and an exceptionally strong team of architects and engineers,” said Ilya Katsov, VP of Technology. “This specialization reaffirms our positioning as a one-stop-shop for Data/AI transformative programs and supports our efforts in driving more sales opportunities in this area.”

The Microsoft Azure Innovate for Analytics program extends far beyond training, services, and financial assistance. This innovative program also provides a strategic framework for deeper engagement with existing clients and new prospects, fostering collaborative growth opportunities. Visit this page to learn more about Grid Dynamics partnership with Microsoft.

About Grid Dynamics

Grid Dynamics (NASDAQ: GDYN) is a digital-native technology services provider that accelerates growth and bolsters competitive advantage for Fortune 1000 companies. Grid Dynamics provides digital transformation consulting and implementation services in omnichannel customer experience, big data, analytics, search, artificial intelligence, cloud & DevOps, and application modernization. Grid Dynamics achieves high speed-to-market, quality, and efficiency by using technology accelerators, an agile delivery culture, and its pool of global engineering talent. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices across the US, Mexico, Jamaica, the UK, Europe, and India.

To learn more about Grid Dynamics, please visit www.griddynamics.com.

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Forward-Looking Statements

This communication contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are not historical facts, and involve risks and uncertainties that could cause actual results of Grid Dynamics to differ materially from those expected and projected. These forward-looking statements can be identified by the use of forward-looking terminology, including the words “believes,” “estimates,” “anticipates,” “expects,” “intends,” “plans,” “may,” “will,” “potential,” “projects,” “predicts,” “continue,” or “should,” or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include, without limitation, quotations and statements regarding our Analytics on Microsoft Azure Advanced Specialization and participation in the Microsoft Azure Innovate for Analytics program, our product capabilities, and our companys future growth.

These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside Grid Dynamics control and are difficult to predict. Factors that may cause such differences include, but are not limited to, any factors limiting our partnership with Microsoft, our product capabilities, the benefits of our products, and our companys growth and growth strategy.

Grid Dynamics cautions that the foregoing list of factors is not exclusive. Grid Dynamics cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Grid Dynamics does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based. Further information about factors that could materially affect Grid Dynamics, including its results of operations and financial condition, is set forth under the “Risk Factors” section of the Companys quarterly report on Form 10-Q filed November 2, 2023, and in other periodic filings Grid Dynamics makes with the SEC.

ofScale raises $375K in pre-seed funding round 

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ofScale, a distribution-as-a-service platform, has secured $375,000 in a pre-seed funding round led by First Cheque. Matrix Partners India DeVC, Relentless VC, and other angel investors, including Abhishek Goyal, Mekin Maheshwari, and Revant Bhate, participated in the funding.

The company will use the funds to intensify product development and implement additional go-to-market (GTM) initiatives, according to a press release from ofScale.

Founded in 2022 by Suvigna Shour, Tarun Kedia, and Vijay Akkaladevi, ofScale employs a technology-driven business-to-business model to minimize distribution costs, distinguishing it from conventional offline expansion methods. Initially, the company focuses on empowering beauty and personal care brands to establish a cost-effective offline presence, with plans to expand its services to other categories.

“For every D2C brand that has found some traction online, offline expansion is the next big agenda. ofScale enables brands to take bite-sized initiatives for their offline agenda resourcefully. Over the last 12 months, over 15 fast-growing beauty and personal care brands have launched offline retail via ofScale,” said Suvigna Shour, Co-founder & CEO, ofScale.

ofScale’s marketplace facilitates brands renting retail shelves within independent stores, streamlining their entry into offline markets. Through technology, ofScale democratizes distribution, breaking down barriers for smooth, large-scale adoption.

Based in Bengaluru, the company asserts its collaboration with prominent direct-to-consumer (D2C) beauty and personal care brands, including Bodywise, Deconstruct, Arata, Paradyes, Wishcare, and Hair Originals. ofScale further claims that in the past 12 months, it has facilitated the offline retail launch of over 15 rapidly growing beauty and personal care brands.

Ashok Goel Library at Rishihood University Hosts International Conference Addressing IP Rights in the AI Era: Modern Challenges for Innovative Library Services

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The Ashok Goel Library at Rishihood University, Sonipat, Haryana recently hosted the International Conference on “Intellectual Property Rights in the Era of Artificial Intelligence: Challenges in Modern Innovative Libraries Services. The conference, organized in collaboration with The Indian Law Institute (ILI), New Delhi, and sponsored by the Raja Rammohun Roy Library Foundation, Ministry of Culture, Govt. of India, Kolkata, West Bengal and Knowledge Partner National Book Trust, India, Ministry of Education, Govt. of India, New Delhi and Read India, Gurugram, Haryana. The aimed to explore the latest developments in AI research, intellectual property rights, and knowledge management in Modern Innovative Libraries Services.

Prof. Shobhit Mathur, VC of Rishihood University, honors Dr. Rama Nand Malviya, University Librarian, for successfully hosting the International Conference

The event brought together over 120 library professionals, faculty members, students, key officials, and experts in the field of AI and IPR and Copyrights from national and international backgrounds. The esteemed gathering discussed the impact of AI on academic libraries, research, publications, and knowledge management.

The inaugural day commenced with a recitation of Saraswati Vandana and Deep Prajawalan, graced by distinguished personalities such as Prof. Shobhit Mathur Ji, Vice Chancellor of Rishihood University; Prof. (Dr.) Manoj Kumar Sinha Ji, Chief Guest, Director Indian Law Institute (ILI) New Delhi ; Shri Ajay Gupta Ji, Founder CEO of Bachpan Play School and Co-founder, Rishihood University; Prof. (Dr.) Brijesh Kumar, Dean Academic, Manav Rachna International Institute of Research and Studies, Faridabad, Dr. Rama Nand Malviya, Conference Convener and University Librarian & Proctaor, Rishihood University and Mr. Madhavendra Abhinandan, Organizing Secretary, Assistant Librarian, Rishihood University.

Key highlights of the conference include:

The event featured an inaugural address by Prof. Shobhit Mathur, Vice Chancellor of Rishihood University, and a welcome note by Dr. Rama Nand Malviya. Mr. Mathur highlighted the impact of AI on academic libraries, while Dr Brijesh Kumars keynote address discussed AIs impact on Intellectual Property Rights policy. Chief Guest Prof. (Dr) Manoj Kumar Sinha emphasized the need for adequate guidelines and rules for AI in Intellectual Property Rights.

A total of 78 technical papers were received, with 59 papers accepted after a rigorous peer-review process. Technical sessions, panel discussions, and keynote speeches covered a spectrum of topics, including AI in Higher Education, IPR Policy, Patent Laws, Ethical Considerations, Digitalization, and Copyright Challenges.

The conference proceedings were released by Prof. Shobhit Mathur, Shri Ajay Gupta, Dr. Rama Nand Malviya, and other esteemed dignitaries. The valedictory address, on the second day, was delivered by Dr. Sanjeev Kumar, Dean and Professor, Rashtram schoolof Public Leadership, expressing gratitude to speakers, panellists, and attendees.

The success of the conference, with participants from around the world, marks a significant milestone in advancing AI research, intellectual property rights, and knowledge management. Selected research papers have been compiled into Edited book, beautifully published with ISBN.

In his concluding remarks, Dr. Ramanand Malviya, Conference Convener and University Librarian, Rishihood University, expressed gratitude to all contributors, promising to build on this success for future conferences.

About Rishihood University

Rishihood University, instituted in Sonipat, Haryana in 2020 is Indias first impact university. Based on the ideologies of Rishihood, the University aims to impart impactful education and inculcate leadership capacity to its students with a curriculum anchored on self-leadership, mentorship, experience and multi-disciplinary learning.

Founded and led by people who come from a diverse set of backgrounds including business, public life, spirituality, academia, social entrepreneurship, technology, and social work, the University offers a multi-disciplinary, multidimensional, and multimodal way of learning.

Koi Kitchen Sets the Table for a Pan Asian Culinary Journey in KR Puram, Bangalore

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Koi Kitchen, the first Pan Asian restaurant in the vibrant area of KR Puram, was officially launched by Mr Aditya Chellaram (Executive Director of Featherlite Developers and Director of Evoma).

Mr Aditya Chellaram (Executive Director of Featherlite Developers and Director of Evoma) with Team Evoma

The culinary voyage where design meets diversity and flavors blend seamlessly. The restaurant, located within the Featherlite Evoma Hotel and Business Centre, is all set to welcome the Bangalore foodies from December 9, 2023 onwards.

The 80-seater Koi Kitchen boasts a captivating ambiance that marries modern design with traditional accents from various Asian cultures. It features beautiful blue and green tones with pops of vibrant colors, tropical patterns, hanging lanterns, wooden accents that evoke a sense of sophistication. One can’t miss the perfectly placed Asian inspired wall mural while the lovely ambient lighting creates a warm, inviting atmosphere. The space balances sleek, contemporary, stylish furniture with cultural touches. This fusion of modern design and traditional accents creates a captivating setting that complements the diverse and flavorful Pan Asian cuisine served.

The launch event, was a star-studded affair with Japanese guests and distinguished personalities from Bangalore in attendance. Guests were treated to a delightful tasting menu featuring Dim sums, Sushi, hearty meals in a bowl, salads, curries, varieties of fried rice, noodles, and mouth-watering desserts. The live counters allowed chefs to interact with guests, sharing insights into the culinary delights on offer.

The specially curated cocktails, infused with Asian influences and ingredients like Blue Butterfly Pea flower, Jamu, Kaffir lime, and Gochujang, added a unique twist to the evening.

Aditya Chellaram, Executive Director of Featherlite Developers and Director of Evoma, is spearheading the real estate wing, bringing over 7 years of experience and a passion for modern technology and green building systems.

Vijayalakshmi, the General Manager, brings over 26 years of rich experience in the hospitality industry. She is a distinguished professional, graduated in Switzerland and has garnered extensive expertise working with renowned brands globally, including Walt Disney World in the USA, Nandos in the UK, and Grand Hyatt in India.

Her journey is marked by a passion for food and beverage, and her global exposure has honed her skills to perfection. Vijayalakshmi, with her keen insight and flair for F&B, has collaborated closely with the culinary team to curate an exquisite dining experience for the launch of Koi Kitchen, the hotels newest gastronomic venture.

Chef Nitish Kumar Yadav, a seasoned culinary maestro with a rich tapestry of over 10 years in the culinary realm. Hailing from prestigious establishments such as Oceana cruise line and Taj hotel in Mumbai, Chef Nitish has honed his craft under the mentorship of renowned culinary figures, including Chef Vernon Coelho and an invaluable stint at Chef Jacques Pepins esteemed restaurant. His culinary journey is a testament to his passion for Pan Asian cuisine, promising an extraordinary gastronomic experience at our new restaurant.

Koi Kitchens extensive menu draws inspiration from Japan, Korea, Thailand, China, Singapore, Malaysia, Vietnam, Mongolia, and Burma, promising a gastronomic journey like no other.

Located within the Featherlite Evoma Hotel and Business Centre, Koi Kitchen adds another layer to the hotels offerings, which include a Multicuisine restaurant The Courtyard, a lounge bar Top Gear, and state-of-the-art events & banqueting facilities.

About Koi Kitchen

Koi Kitchen, the first Pan Asian restaurant in KR Puram, Bangalore, is a culinary haven offering a diverse menu inspired by Asian cultures. Located within the Featherlite Evoma Hotel and Business Centre, Koi Kitchen provides a unique dining experience that blends modern design with traditional accents.

About Featherlite Group

Featherlite Group, Indias leading Office Furniture brand, expands its footprint with the Featherlite Evoma Hotel and Business Centre. The group is committed to innovation and excellence, with Aditya Chellaram at the forefront of the real estate wing, Featherlite Developers.

About Evoma Hotel and Business Centre

Evoma, part of the Featherlite Group, offers a 4-star deluxe hotel experience with 66 rooms, dining options including The Courtyard, Top Gear lounge bar, and versatile events & banqueting facilities. With locations in OMR, ORR, and two in Whitefield, Evoma caters to diverse business needs, providing managed offices and co-working spaces.

For more information, please visit www.evomahotels.com.

Zalon Announces Expansion Plan to 3 Tier II Cities

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Zalon, a first-of-its-kind digital platform for salons, after making a strong presence in Delhi and NCR is making forays into three Tier – II cities namely – Jaipur, Alwar, and Nagpur. With one year of successful operations and adding over 250 salons to its platform, Zalon has made a significant transformation in the way salons operate in the digital age.

Mr. Ayush Ahuja, Co-founder of Zalon

Speaking on the recent expansion, Mr. Ayush Ahuja, Co-founder Zalon said, “We are very happy to take our services to these Tier-II cities. This is a big step for Zalon as this aligns with our ultimate goal of providing digital solutions to salons across the country. Zalon has revolutionized the beauty industry by bringing salon owners and service providers under one platform making the running of salons easy and hassle-free. Digitalizing salons for the first time, Zalon is playing a big role in streamlining the salon business and shaping it into an organized industry.”

Zalon with its SaaS solutions has come a long way in helping salons manage their day-to-day operations while taking care of their orders and financial goals in a digitally transparent ecosystem. The Zalon app, available both in Android and iOS manages all verticals of salon operations from scheduling customer appointments, duty roster of salon staff, product sourcing, and more. Zalon also plays an integral role in upping customer interaction through regular push notifications, emails, and Social Media engagements.

This expansion to new cities of Jaipur, Alwar, and Nagpur is the first step towards expanding the brand’s presence throughout the country, and this will be followed by other cities soon. The beauty industry in the Tier-II cities has shown significant growth prospects and this is the right time to bring salons under the digital fold. This will lead to exponential business growth and expansion for salons in the smaller cities, and a way forward.

About Zalon

Zalon, a first-of-its-kind digital platform, is set to revolutionize the beauty industry in more ways than one. Offering the latest technology solutions to salons across India is transforming the way the beauty industry has been functioning.

Founded by young visionaries Ayush Ahuja and Sunil Khatri in 2022, with the aim of digitizing the 21.60 B USD beauty industry in India, Zalon is already setting a new benchmark in the industry. Marked with high sophistication, incomparable excellence and exemplary client experience, Zalon is here to redefine the beauty experience for salons and customers just the same.

In a short span of time, the Zalon has made a mark for itself in providing a one-of-its-kind, distinctive digitally enabled procurement solution for salons. Clients & customers of every Salon which is connected to us through our SaaS app can now find all authentic brands across several categories at the best price on one platform and are updated and informed of beneficial deals and offers, all this with the assurance of on-time delivery and tracking facility ensuring Quality, Quantity and Price.

Zalon is also being lauded for offering data-driven efficiency, short-term credit facilities, unmatched discounts from renowned brands and quality assurance to its clients. This is an advanced breakthrough in overcoming the drawbacks and complications faced by many mid-level and small-size salons.

Finally, Zalon is pioneering an incredible SaaS offering for salons in the Indian Beauty Industry. Beginning from staff management to providing exceptional services to customers, the app also aids in customer service management, push notifications & reminders, catalogue management, order management, payment digitalization and payment tracking. Not only operations, it also helps its clients with effective Social Media Marketing and management with robust strategies including Customer Profiling and keeping a close track of KPIs for optimal customer engagement. Influencer Marketing Management efforts are maximized to promote the expansion of the brand on Social Media platforms for increased reach and popularity.

Agritech startup Vegrow raises $46 million in funding 

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Vegrow, a B2B fruit marketplace, announced a successful funding round, raising $46 million in its Series C. The leading investor in this round is Singapore’s sovereign wealth fund, GIC.

This marks GIC’s inaugural investment in agritech and B2B sectors in India, reflecting a significant step into the country’s growing agricultural technology landscape.

In the most recent funding round, the startup founded in 2020 secured additional funding, bringing its total raised capital to $40.5 million. The current valuation of the startup is approximately $290 million, said cofounder Shobhit Jain.

In the funding round held in July 2022, the company had a valuation of $170 million. Notably, other investors in this round included Prosus Ventures, Matrix Partners India, Elevation Capital, and Lightspeed. 

Other investors had previously contributed funds to Vegrow, indicating ongoing support and confidence in the company’s growth.

In the recent funding round, approximately $6 million was allocated for a secondary share sale. This resulted in partial exits for Ankur Capital, Titan Capital, and Better Capital, while several angel investors secured full exits, said Jain.

The raised funds will be utilized by Vegrow to expand its business operations in India and enhance its global network, according to Jain.

Vegrow was established by a team of IIT alumni, including Jain, Praneeth Kumar, Mrudhukar Batchu, and Kiran Naik. In addition to their agricultural expertise, the cofounders bring marketplace experience from their previous roles at ITC, Urban Company, and Chronus.

The startup’s platform functions as a matchmaker, connecting farmers cultivating various grades of fruits with customers having specific preferences.

This demand-supply matchmaking strategy employed by Vegrow not only facilitates accurate grading of produce but also efficiently aligns it with the most suitable demand channel, ultimately maximizing farmers’ income.

Vegrow, in its international endeavours, has established networks in the Middle East, South Africa, and Turkey.

“Vegrow is the fastest agri-tech company to build a national presence, having done this within three years of its inception. Typically, it takes double the time to achieve this scale of operations,” said Vegrow co-founder Kumar. The company claims to be among India’s largest exporters of bananas. 

In the last year, Vegrow has experienced a remarkable fivefold increase in revenue and achieved operational profitability, as stated by the company.

“Through the extensive utilization of data and technology, we provide valuable insights and optimize (for) supply chain challenges, such as reducing perishable inventory wastage to only one-fourth of the industry average, and consistently achieving industry-leading profit margins,” cofounder Batchu added.  

“The founders’ extensive experience in the sector and demonstrated execution differentiates them, and GIC is looking forward to partnering with Vegrow in their next phase of growth,” the sovereign investor said in a statement from the company.

Kult App and Estee Lauder Companies Unite to Redefine Beauty Shopping Experience

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Kult App, the immersive m-commerce platform for premium and luxury beauty shopping, has announced the introduction of 6 iconic brands from Estee Lauder Companies to its platform. The two powerhouses have partnered to offer an impressive lineup of iconic beauty brands including Bobbi Brown, Too Faced, Smashbox, Clinique, Estee Lauder, and MAC on Kult App.

Estee Lauder Companies’ brands MAC, Clinique, Smashbox, Bobbi Brown, TooFaced and Estee Lauder launch on Kult App

Speaking on the launch, Karishma Khokhar, Founder & CEO, Kult App said, “Kult App has consistently been the go-to platform for those looking for a premium and diverse range of products. Our mission has always been to provide beauty enthusiasts with access to the finest products. And now, with the inclusion of Estee Lauder Companies’ brands, we will be able to cater to an even broader audience, offering an exceptional selection of makeup and skincare products to our patrons.”

“The brand portfolio under the Estee Lauder Companies has been the preferred choice of high touch & luxury experience by consumers worldwide. To reach out to more consumers in India, we are excited to launch some of our marquee brands on the Kult App – their innovative approach, personalized shopping experience and diverse selection of beauty products makes them a natural choice for the extension & expansion of our brands. We are confident that through Kult, our iconic brands will find their way into the hands of more beauty enthusiasts in the country, adding a touch of luxury to their routines,” Rohan Vaziralli, General Manager, Estee Lauder Companies, India.

Customers can look forward to exploring the extensive range of products from Bobbi Brown, known for its natural beauty approach envisioned by its namesake renowned celebrity makeup artist; Too Faced with its playful and vibrant offerings; Smashbox, renowned for its studio-ready makeup range; Clinique, celebrated for its dermatologist-developed products; Estee Lauder with its timeless elegance, and MAC, the global beauty icon.

The launch of Estee Lauder Companies on Kult App was celebrated with much fanfare at Bergamo Delhi, with Fratelli Wines as the official beverage partner. The event brought together an immersive experience for all in attendance through interactive brand booths, fun games and challenges, vibrant photobooths and elevated beauty experiences.

Estee Lauder Companies’ brands MAC, Clinique, Smashbox, Bobbi Brown, TooFaced and Estee Lauder is now available for purchase on Kult App for both iOS and Android users. Users can take the apps Skin Analysis Test to unlock expert dermatologist reviews crafted especially for their skin types and concerns, to discover ideal products personalized for their specific skin and beauty goals.

About Kult App

Kult App is a tech-first beauty and lifestyle e-commerce app that is revamping the way consumers shop online – taking their journey from content to commerce. Specializing in skincare, makeup, hair and bath and body, the platform is forging international partnerships, bringing various premium and high-end beauty brands to India for the first time. The app focuses on customization and shows a skin compatibility score derived by analysing 100,000+ skin combinations with over 100 parameters that are fed into the data panel by a team of dermatologists and cosmetic chemists. Each product based on this Skin Analysis Test along with reviews by expert dermatologists, promises the ultimate personalized shopping experience. Kult App currently has over 200 brands on board and is available on both iOS and Android.

About Estee Lauder Companies

Estee Lauder Companies is a global leader in the beauty industry, renowned for its portfolio of prestigious and innovative skincare, makeup, fragrance, and hair care brands. Founded in 1946 by Estee Lauder and Joseph Lauder, the company has consistently set industry standards, delivering high-quality products that cater to diverse consumer needs.

The companys portfolio includes iconic brands such as Estee Lauder, Clinique, MAC, Bobbi Brown, La Mer, Aveda, Jo Malone London, and many others. With a commitment to excellence and a focus on innovation, Estee Lauder Companies continues to shape the beauty landscape, staying at the forefront of trends and technology.

Unlocking Prosperity: Unipe’s Bold Mission to Build a Credit Universe for MSMEs and its Workforce

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Meet Raj, the owner of a bustling manufacturing unit in the heart of India. His factory, a microcosm of the nations robust economy, employed over 200 skilled workers. Raj took pride in contributing to Indias growth story, but behind the scenes, he faced a persistent challenge-processing payroll on time.

Unipe – Payroll Finance

In a country with a workforce exceeding 500 million, payroll complexities are not just numbers on a ledger; theyre the lifeblood of every family. For Raj, ensuring timely payouts of an average of INR 15,000 per person per month became a daunting task. The ebb and flow of his factorys cash flow often created hurdles, resulting in delayed salary payouts, diminishing worker morale, and an operational capacity below its true potential.

The Striking Reality: $75 Billion in Payout Delays

As Raj grappled with these challenges, he discovered a beacon of hope in Unipe, a revolutionary force in payroll finance in India. Unipes innovative software stood at the forefront, reshaping the financial landscape and empowering 200 million formally employed Indian workers across the country.

How Unipe Works Its Magic

On Rajs side, Unipes software platform offered payroll financing as its flagship product. It addressed challenges like delayed salary payouts and the working capital crunch associated with early pay requests. By seamlessly integrating into Rajs workforce management and business workflows, Unipe ensured a smooth experience for processing salaries and managing people operations.

Beyond payroll financing, Unipe enriched its value proposition with features like digital onboarding, automated compliance, and seamless remittance. This comprehensive approach allowed businesses not only to guarantee timely salary payments but also to streamline onboarding, automate compliance tasks, and simplify the remittance process.

Unipes Winning Formula

Unlike traditional banks and NBFCs struggling with yearly asset cycles and sluggish underwriting, Unipe thrived on predictive analytics. The recurring nature of payroll finance provided quick feedback, enabling Unipe to grow confidently with clear predictions and build robust client relationships,says Abhijit Verma, Co-founder & VP, Finance.

On the employer side, Unipe software platform offers payroll financing as its primary product, addressing challenges such as delayed salary payouts and working capital crunch associated with early pay requests. By embedding into the workforce management and business workflow of employers, Unipe creates a seamless experience for processing salaries and managing people operations. In addition to payroll financing, Unipe also provides other features like digital onboarding, automated compliance, and seamless remittance. These features further enhance its value proposition for businesses, making it a comprehensive solution for managing people operations. With Unipe, businesses can not only ensure timely salary payments but also streamline their onboarding processes, automate compliance tasks, and simplify the remittance process. This integrated approach helps businesses save time and resources, allowing them to focus on their core operations. Overall, Unipes software platform offers a range of solutions to address the challenges faced by businesses in managing their payroll and people operations, making it a valuable tool for organisations of all sizes.

Unipes Remarkable Milestones

In just one year, Unipe boasted a $15 million annual disbursement run rate with a flawless track record-Zero Non-Performing Assets (NPA). The journey ahead is ambitious, covering aspects such as workforce management, compliance, taxes, and more. Unipe aims to expand its market reach significantly, aspiring to be the leading Credit Universe for MSMEs and its Workforce

Adding Value: The Future of Financial Inclusion

Unipe doesnt just solve the problem of timely payroll; its at the forefront of a financial inclusion revolution in India. By empowering not only business owners like Raj but the very backbone of Indias economy-the workforce-Unipe is contributing to a future where financial services are accessible, efficient, and a catalyst for individual and national prosperity. The impact goes beyond business metrics; it touches the lives of millions, fostering economic growth and social well-being. Unipe envisions a future where every Indian worker has financial tools at their fingertips, seamlessly integrated into their work lives, ensuring prosperity for all,saysSahil Arora, Co-founder & VP, Finance.

“In the dynamic landscape of Indias financial markets, the need for contextual lending products has never been more pronounced. Unipes innovative payroll finance solution isnt just a remedy for current challenges; its a testament to the essential role of tailored financial solutions in fostering growth and stability in todays diverse and evolving economic environment,” says Anupam Acharya, Co-founder & CEO at Unipe.

Are you ready to transform your business and empower your workforce with Unipes revolutionary payroll finance solution Connect us at anupam@unipe.money to unlock prosperity for your company and its employees. Dont miss the opportunity to be a part of the financial inclusion revolution in India!