Nudge raises funding to build AI commerce platform

September 29, 2026

Nudge, formerly known as BeBetta, has raised fresh funding led by the Adani Family Office as the company transitions from a sports-focused engagement business into an AI-native commerce and consumer intelligence platform.

The Adani Family Office, which serves as Nudge’s first institutional investor, has participated in two consecutive funding rounds. Jhaveri Credits and Capital Limited, along with several family offices and private investors from India and Dubai, also participated in the funding.

However, Bengaluru-based Nudge, operated by iSocial Sports Private Limited, has not disclosed the funding amount or its valuation, citing the investor’s private investment protocol. Meet Shah, co-founder and CEO of Nudge, said the company will use the new capital to strengthen its technology and data science capabilities while expanding its brand and merchant partnerships.

Meanwhile, Nudge is developing a WhatsApp-based ‘Nudge Agent’ that will enable consumers to capture, track, and manage their purchases without downloading an app. The company currently has more than 3.3 million monthly active users, 400,000 daily active users, and over 20 million lifetime installs. Furthermore, Nudge operates across more than 200 Indian cities and works with over 500 brand partners.

The platform allows users to scan purchase receipts from categories such as grocery, retail, dining, pharmacy, and online shopping. In return, users earn rewards that they can redeem through participating brands.

At the same time, Nudge is developing a consumer intelligence layer for brands using verified purchase data. The company converts receipts into structured, item-level insights from online and offline purchases. As a result, brands can gain a clearer understanding of actual consumer buying behaviour instead of relying mainly on impressions, clicks, and other intent-based signals.

“BeBetta gave us the opportunity to understand how to build daily consumer engagement at scale. With Nudge, we are applying that capability to a much larger opportunity, connecting everyday consumer purchases with rewards, commerce, and actionable intelligence for brands,” Shah said.

Shah also said receipts provide ‘a direct and consented view’ of consumer purchases across online and offline channels. Therefore, Nudge is now building the infrastructure required to turn this purchase data into useful products for both consumers and brands.

Going forward, Nudge plans to launch paid brand dashboards, outcome-priced campaign solutions, and intelligence products that use aggregated and de-identified purchase patterns. These offerings will help brands analyse consumer behaviour and make more data-driven decisions.

Over the next 12 to 24 months, the company plans to expand its consumer panel across additional cities and spending categories. In addition, Nudge intends to enter the MENA and Southeast Asian markets as it scales its AI-powered commerce and consumer intelligence platform.

Arvind SmartSpaces adds a new residential high-rise project in Bengaluru with a top-line potential of Rs. 470 Cr

BRL Editor

September 29, 2026

Arvind SmartSpaces adds a new residential high-rise project in Bengaluru with a top-line potential of Rs. 470 Cr — Mr. Priyansh Kapoor, Managing Director and CEO of Arvind SmartSpaces

The project is spread across 2.5 acre and has a saleable area of 3.6 lakh sq. ft.

Ahmedabad, September, 2026: Arvind SmartSpaces Limited (ASL), one of India’s leading real estate development companies, part of the Lalbhai group, today announced its newest acquisition of a residential high-rise project on Sarjapur Road, Bengaluru. The project, acquired on a joint development basis, has a total estimated saleable area of ~3.6 lakh sq. ft. and a top-line potential of Rs. 470 Cr, including the partner’s share.

This addition is an extension of our existing project, Arvind Sylva, located on Sarjapur Road in Bengaluru. Sarjapur, situated in the southeastern part of Bengaluru, is one of the rapidly developing neighbourhoods, popularly known for its aesthetic appeal, tranquillity, and lush green surroundings. The location is a very short distance from Outer Ring Road IT hub, the new campus of one of the IT majors of the country, and the proposed metro station with leading hospitals, prominent educational institutions, and recreational options nearby.

This would be ASL’s 11th high-rise project in Bengaluru. Arvind SmartSpaces entered the Bengaluru market in 2013 and has added 16 projects across the city, with 8 projects having already been delivered and 8 in various stages of development.

Commenting on this development, Mr. Priyansh Kapoor, Managing Director and CEO of Arvind SmartSpaces, said, “Bengaluru continues to be a key growth market for us, and this addition in Sarjapur Road further deepens our vertical development portfolio in the city. The strong response to our recent launches around the same location reflects the trust and traction the ‘Arvind’ brand enjoys among homebuyers and landowners alike. With this project, our cumulative new business development top-line potential for FY27 stands at ~Rs. 3,100 Cr, and we remain on track with our growth plans across Gujarat, Bengaluru, and the MMR.”

About Arvind Smartspaces:

Built on ~128+ years legacy of the Lalbhai Group and established in the year 2008, Arvind SmartSpaces is India’s leading real estate development Company headquartered in Ahmedabad. With ~100.5 million square feet of real estate development across the country, the company is focused on delivering real estate solutions that add value to the lives of its customers and is fast emerging as a leading corporate real estate player in the country.

The company has real estate developments across Ahmedabad, Gandhinagar, Baroda, Bengaluru, MMR, and Pune. Backed by the strong brand name of the Arvind Group and the credibility achieved through already delivered projects, the company has plans to continue the strong growth momentum and deliver value to all stakeholders.

For details, please visit

www.arvindsmartspaces.com

For any queries, please contact:

arvind@proseintegrated.com | Kanika – 90049 26043 | Sunidhi – 90046 57160

Click here to view the announcement of Stock Exchange

Grand Continent Hotels launches 32nd property in Vellore

BRL Editor

September 29, 2026

Grand Continent Hotels Limited has launched Grand Continent Premier – Vellore, marking the brand’s 32nd property and further expanding its presence across South India. Located at Green Circle on New Bypass Road, the 50-room hotel caters to business travellers, medical tourists, students and their families, leisure travellers and pilgrimage groups visiting Vellore.

Vellore has developed into a significant hub for healthcare, education, and business travel, supported by institutions such as Christian Medical College (CMC) and Vellore Institute of Technology (VIT). The city also benefits from its proximity to Ranipet, a major industrial centre in the region. Against this backdrop, the new hotel provides convenient access to important destinations across Vellore and its surrounding areas.

Speaking about the launch, Ramesh Siva, Founder & Managing Director, Grand Continent Hotels Limited, said, “Vellore is an important market for us because of the diverse travel it attracts. The city sees a steady movement of people for healthcare, education, and business as well as leisure, creating demand for comfortable and reliable accommodation across segments. With the launch of our 32nd property, we are further strengthening our presence in South India while continuing to expand into markets where we see sustained demand. Our focus remains on building a well-connected portfolio across business, healthcare, pilgrimage, and leisure destinations, while maintaining consistency in service and guest experience.”

With the Vellore opening, Grand Continent Hotels now operates 32+ hotels across 20+ cities with more than 2,000 keys. The company continues to expand through an asset-light, lease-led business model, with properties serving business, pilgrimage, and leisure markets across India. Additionally, its portfolio includes an international presence in the USA and Dubai.

Grand Continent Premier – Vellore offers 50 rooms across Deluxe Twin, Deluxe King, and Family Room categories. The hotel combines contemporary accommodation with facilities designed to serve both individual guests and larger groups.

For dining, the property features Flavours, an 80-cover multi-cuisine restaurant serving Indian and international dishes. The restaurant also provides Jain meal options. In addition, guests can visit Unwind Bar, an 80-cover bar designed for socialising and relaxation.

The hotel also provides dedicated spaces for meetings, conferences, and social occasions. Its Boardroom accommodates 15–20 guests, while Blossom 1 & 2 can host up to 200 guests in theatre-style seating and can also operate as separate halls. Meanwhile, Blossom 3 accommodates up to 60 guests in theatre-style seating, making the event spaces suitable for corporate meetings as well as social gatherings.

The hotel’s location also provides connectivity to several prominent destinations in Vellore. Vellore Institute of Technology (VIT) and Christian Medical College (CMC) are approximately 4 km away, while Katpadi Railway Station is around 5 km from the property.

Furthermore, the Sripuram Golden Temple is approximately 12 km away, while Amirthi Zoological Park and Ranipet are around 25 km from the hotel. Chennai Airport is approximately 125 km away, providing an additional connectivity option for travellers arriving from outside the region.

jüSTa Luxé Monsoon Palace to open in Udaipur on October 11

BRL Editor

September 29, 2026

Onora Hospitality will open the jüSTa Luxé Monsoon Palace in Udaipur on October 11. Located on Sajjangarh Road beside the historic Monsoon Palace and Biological Park, the new hotel sits amid the Aravalli hills on the outskirts of Udaipur.

The opening will mark the jüSTa brand’s fourth property in Udaipur and its eighth hotel in Rajasthan. Currently, Onora Hospitality operates 34 hotels across 12 states and has another 16 properties under development across its portfolio, which includes jüSTa Hotels & Resorts, jüSTa Luxe, Bookmark Resorts, and Nuo by jüSTa. With these upcoming properties, the company plans to take its overall portfolio to 50 hotels.

Speaking about the opening, Ashish Vohra, Founder & CEO, Onora Hospitality, said, “Udaipur has been central to our growth, and jüSTa Luxé Monsoon Palace marks our fourth property in the city and our eighth in Rajasthan. It captures everything we set out to build under jüSTa Luxé: a setting shaped by the Aravallis, spaces designed for celebration, and the kind of comfort that lets guests slow down and take in the view. As our Group approaches a portfolio of 50 hotels across 14 states, this opening reflects the confidence our guests, owners, and partners continue to place in us and our commitment to scaling thoughtfully without losing what makes each destination distinctive.”

The new hotel features 34 rooms and suites across four categories, with every accommodation offering a private balcony overlooking either the Monsoon Palace or the surrounding Aravalli hills.

The room inventory includes 14 Premium Rooms Aravali View, 17 Deluxe Rooms Monsoon Palace View, two Aravali Suites, and one Luxury Suite with Bathtub. Meanwhile, the Deluxe Rooms Monsoon Palace View category features a king Cloud Bed, work desk, 55-inch television, and a rain shower.

For dining, the property will feature Aravalli ARQ, an all-day multi-cuisine restaurant with 30 indoor seats and 34 outdoor covers. The restaurant will serve breakfast, lunch, and dinner, while guests can also access in-room dining services.

In addition, the hotel will offer several leisure and wellness facilities. These include a 4.5-foot-deep swimming pool, the two-treatment-room Isa Spa, and a dedicated kids’ play area, providing options for relaxation and family recreation.

The property will also cater to weddings, corporate functions, and intimate celebrations. Raas Mahal spans 15,000 sq. ft. and can accommodate up to 900 guests, while Raas Bageecha provides a 40,000 sq. ft. outdoor lawn for larger events. Furthermore, the poolside area will accommodate smaller gatherings.

Guests can also access curated experiences at the property, including the Royal Arrival Experience, Signature High Tea under the Terrace Experience, and Private Candlelight Dinner.

Located close to several major attractions, jüSTa Luxé Monsoon Palace will provide guests with convenient access to Udaipur’s tourist destinations as well as the surrounding areas. Consequently, the property combines its Aravalli setting with accommodation, dining, wellness, events, and curated experiences as Onora Hospitality continues to expand its presence across Rajasthan.

Vega Group launches Vega Adonia with 30 Premium Villa Plots in Mysuru

BRL Editor

September 28, 2026

Vega Group, a real estate development company focused on thoughtfully planned spaces, has launched Vega Adonia, a premium plotted development in Vijayanagar, Mysuru. The project creates an exclusive, low-density residential enclave that combines urban planning, premium detailing, and lifestyle-focused amenities for homebuyers and long-term investors seeking a well-connected address in the city.

Located in Vijayanagar 4th Stage, Vega Adonia features 30 premium villa plots across two exclusive phases. The development prioritises spacious movement, landscaped open spaces, pedestrian-friendly pathways, and community areas to create a more considered residential environment.

Speaking about the launch, A.V. Sachin Raju, Director of Finance & Legal, Vega Group, said, “With Vega Adonia, our intention was to move beyond the traditional idea of plotted development and create a community where planning, design, and everyday living come together. Mysuru is evolving rapidly while retaining its character and quality of life, and we believe the city needs developments that respond to this growth without compromising on thoughtful planning. Vega Adonia has been designed around this philosophy, offering residents the flexibility to create their own homes within a carefully planned and low-density community.”

Vega Adonia’s master plan focuses on efficient movement and pedestrian-friendly design. The development includes 9.15-metre and 12-metre driveways, dedicated pedestrian pathways, and landscaped areas throughout the community. Additionally, a premium entrance portal features controlled access, accent paving, curated planting, and green pockets, creating a defined entry experience while maintaining openness across the layout.

The project also provides several lifestyle and community amenities designed to support recreation, wellness, and social interaction. These include a landscaped courtyard, jogging track, pedestrian promenades, children’s play area, meditation corner, senior citizen space, party lawn, barbecue area, skating rink, and multipurpose court.

Furthermore, Vega Adonia incorporates underground utilities and drainage, LED lighting systems, controlled entry, and 24/7 security infrastructure. These features combine the project’s aesthetic elements with the functional requirements of a contemporary residential community while supporting convenience and long-term usability.

Located in Vijayanagar, an established residential zone in Mysuru, the development provides connectivity to key areas of the city, including educational institutions, healthcare facilities, IT parks, and the airport. As Mysuru continues to develop its infrastructure and attract homebuyers and investors, Vega Adonia caters to buyers seeking the flexibility to build a customised home within a professionally planned gated community.

Unlike ready-built homes, plotted developments allow homeowners to decide the design, size, and functionality of their future residences based on their individual requirements. Vega Adonia combines this flexibility with planned infrastructure and community amenities, offering residents greater control over their eventual home design.

In this context, A.V. Nitin Raju, Director of Designs & Development, Vega Group, added, “The idea behind Vega Adonia is rooted in creating lasting value through good planning and design. Every element from the road hierarchy and pedestrian promenades to the landscaped spaces and material palette has been considered to create an environment that feels premium without being excessive. We see this as a development that can grow with its residents and remain relevant for years to come.”

Vega Adonia also reflects Vega Group’s broader development approach, which focuses on balancing design, functionality, sustainability, and long-term usability. The project uses materials including granite, concrete, and modular pavers, while landscaped pockets and pedestrian-oriented planning support a community-focused residential environment.

For homebuyers, the project offers the opportunity to own a plot within a limited-inventory gated community and eventually develop a residence tailored to their lifestyle. Meanwhile, investors can consider the project’s location, planned infrastructure, and limited inventory as factors relevant to its long-term positioning.

Alive App raises $1 Million to scale India’s experience economy

BRL Editor

September 28, 2026

Alive App raises $1 Million to scale India’s experience economy — Vivek Kumar, Founder & CEO, Alive App

Alive App, India’s AI-powered experience-tech platform, has raised $1 million in a new funding round led by Powerhouse Ventures and Flipkart Ventures. The company will use the fresh capital to expand its product and technology capabilities while increasing its supply of experiences across its existing markets.

Additionally, the investment from Flipkart Ventures will allow Alive App to explore potential synergies across the wider Flipkart ecosystem. Through these opportunities, the company aims to create new ways for consumers to discover, engage with, and access experiences at scale.

The company plans to strengthen its technology and product infrastructure while accelerating the development and availability of experiences across its markets. Moreover, Alive App is targeting 3X revenue growth over the next few months as it works to increase consumer engagement and usage frequency.

The company also aims to establish Alive App as a regular destination for weekend discovery. Meanwhile, Alive App has recorded its first profitable quarter in Bengaluru, its first and largest market, as it continues to increase its presence and supply density across cities.

Currently, Alive App operates across Bengaluru, Hyderabad, Mumbai, Chennai, Delhi, and Goa. The platform offers more than 500 experiences spanning adventure, food, wellness, art, culture, and learning. At the same time, its creator and partner network has expanded to more than 400 members.

Over the past six months, Alive App has entered Mumbai, Chennai, and Delhi while continuing its operations in Goa. Furthermore, the company said experience supply across Chennai, Mumbai, Delhi, and Goa has expanded five times faster than during its initial expansion phase. As a result, Alive App now adds approximately 100 new experiences every month.

The company’s platform data also points to changing leisure preferences among urban consumers. More than 90% of bookings take place for local experiences, indicating that consumers increasingly prefer activities closer to home rather than using experiences primarily as part of travel plans.

Consequently, Alive App sees the experience economy evolving from an occasional, travel-focused activity into a more regular component of urban consumption. The company combines technology with curated and largely exclusive experiences and works directly with creators to conceptualise, develop, and launch offerings instead of simply aggregating existing listings.

With the latest funding, Alive App will therefore shift its focus from establishing its presence across individual cities to encouraging repeat usage. The company wants consumers to discover experiences as naturally as they choose a restaurant, watch a movie, or plan a day out for the weekend.

Vivek Kumar, Founder & CEO, Alive App, said, “Over the last year, the biggest validation for us has been seeing how quickly experiences are being adopted as an upgrade to weekend plans in every city we enter. Mumbai and Chennai are growing much faster than Bengaluru did in its early months, while our supply in the newly launched cities has grown five times faster than in our initial expansion phase. We are now adding around 100 new experiences every month. The opportunity ahead is to make Alive App the default weekend companion for urban India, something people return to every week to discover what they want to do next.”

Kshitij Golwalkar, General Partner, Powerhouse Ventures, said, “Alive App stands out as one of the most differentiated and capital-efficient companies we have seen in this category. What is particularly compelling is how the team is using AI not only as a product feature but also across the business to rethink how consumer technology companies can be built, scaled, and operated in India. We believe this combination of a strong consumer proposition, differentiated supply, and an AI-led operating model gives Alive App the potential to be a leader in India’s rapidly growing experience economy.”

Indian space startup TakeMe2Space to launch India’s first orbital computing satellite

BRL Editor

September 28, 2026

Indian space startup TakeMe2Space plans to launch what it describes as India’s first orbital computing satellite on October 1 aboard a SpaceX rocket. The startup aims to process data directly in orbit instead of transmitting large volumes of raw information back to Earth.

The company’s MOI-1A spacecraft weighs less than 50 kg and carries Nvidia Orin NX edge-computing processors. The satellite will launch as part of SpaceX’s Transporter-18 rideshare mission.

Meanwhile, TakeMe2Space said on Monday that it has secured 23 customers for the mission. These customers include geographic information system companies and educational institutions, while commercial users come from sectors such as agriculture, mining, supply-chain management, and insurance.

Founder and CEO Ronak Samantray said US-based space data analytics company Little Place Labs is among the customers using the service.

Under the model, customers can upload containerized AI models to the satellite. The spacecraft can then process data while passing over a designated area and send the resulting analysis back to Earth instead of transmitting the complete underlying dataset, Samantray said.

“The customer who sees value in our first-generation satellites is the one paying to download a lot of raw data and then do the compute,” Samantray said. “The ⁠reduction in the cost of ⁠not downloading it offsets the premium they pay for compute in orbit.”

However, MOI-1A functions as an onboard edge-computing satellite rather than a conventional data centre. Samantray said the spacecraft operates with around 150 watts of power. By comparison, companies such as SpaceX and Starcloud plan to deploy more advanced Nvidia processors designed for terrestrial data centres.

Furthermore, TakeMe2Space plans to expand beyond its initial spacecraft by developing larger satellites that can operate as a network and support multiple customers simultaneously.

The startup previously tested its technology through a demonstration mission in late 2024. That mission validated its ability to upload applications, conduct AI inference in orbit, and download processed results. However, the company later lost another spacecraft, MOI-1, following a failure involving the launch vehicle’s third stage.

In addition, TakeMe2Space plans to develop an orbital cold-storage service for critical data. The startup intends to target financial-services and defence customers that want an additional backup location beyond conventional terrestrial cloud infrastructure.

TakeMe2Space said it designs and manufactures most of its satellite subsystems in India, while it sources components such as chips, solar cells, and propulsion systems from external suppliers. Going forward, the startup plans to introduce larger satellites from 2027, which it expects will increase computing capacity while lowering costs.

Moustache Group adds Sisodia Bagh to Luxuria Portfolio in Jaipur

BRL Editor

September 28, 2026

Moustache Group of Hotels has added Sisodia Bagh, a boutique resort in Kukas, Jaipur, to its Luxuria by Moustache portfolio. With the addition, the hospitality group is expanding its presence in Rajasthan while strengthening its collection of distinctive leisure properties across key destinations.

Sisodia Bagh formally opened in October 2025 after the revival of a heritage property. The resort combines Rajasthani architectural influences with contemporary hospitality and occupies a location along the Jaipur-Delhi corridor, close to Jaipur’s northern heritage circuit.

The property features rooms and suites, a swimming pool, spa facilities, concierge services, and personalised guest experiences. Moreover, its location places it around 18 minutes from Amer Fort, 25 minutes from Jal Mahal, and approximately 30 minutes from Hawa Mahal and the City Palace.

Positioned as a convenient weekend getaway from Delhi, Jaipur, and nearby cities, Sisodia Bagh caters to couples, families, groups, and other leisure travellers. The property can attract more travellers seeking weekend breaks and short-stay leisure experiences.

“Jaipur continues to be one of the country’s strongest leisure markets, supported by its heritage, food, weddings, family travel, and short-break demand. Sisodia Bagh allows us to participate in that demand through a more intimate and resort-led experience,” said Abhishek Khandelwal, Co-founder and Director, Moustache Group of Hotels. “Through Luxuria by Moustache, we want to retain what is unique about each property while enhancing the personalized hospitality experience for guests. The addition also reinforces our commitment to building a stronger luxury hospitality presence across Rajasthan,” he added.

Sisodia Bagh surrounds guests with landscaped greens, courtyards, open spaces and fresh air while making wellness a key part of the guest experience. The resort provides spa services and a self-meditation corner, along with a year-round swimming pool.

The latest addition follows King’s Abode in Ranakpur, which joined Luxuria by Moustache as its ninth property in September. Subsequently, Sisodia Bagh has taken the Luxuria by Moustache portfolio to 10 properties and further expanded Moustache Group’s boutique hospitality presence across Rajasthan’s leisure circuit.

Meanwhile, Jaipur continues to serve as an important gateway to Rajasthan’s heritage and leisure destinations. The city forms one of the three destinations within India’s Golden Triangle and received UNESCO World Heritage City status in 2019.

With Sisodia Bagh now part of its Luxuria portfolio, Moustache Group of Hotels is expanding its boutique hospitality offering across Rajasthan while focusing on heritage-led destinations, personalised stays and leisure travel.

Tamara Leisure Experiences targets 40 properties by 2030

BRL Editor

September 28, 2026

Tamara Leisure Experiences (TLE) plans to expand its portfolio from nine properties currently to 40 by 2030, backed by a ₹600 crore development pipeline. The company will maintain a balanced 50:50 mix between owned and asset-light properties as it scales across India.

The portfolio will span multiple hospitality segments, including experiential luxury, destination resorts, faith-based hospitality, Ayurveda and wellness, five-star city hotels, and value-led business stays. Through this diversified strategy, TLE aims to serve travellers across different destinations, budgets, and travel motivations.

Samir MC, CEO, Tamara Leisure Experiences, said, “India is an extraordinary place to build hospitality because the opportunity is not concentrated in one kind of destination or one kind of traveller. Quiet luxury and spiritual travel are two of the fastest-growing currents in Indian tourism, and experiential stays sit at the centre of both. Travellers want to belong to a place, not simply pass through it.

Our ambition is to build a group that can respond to those varied needs while allowing every experience to retain its own character. A balanced owned and asset-light model, supported by technology and AI-led guest intelligence, gives us the ability to understand the traveller better, build continuity across journeys, and grow with where India is travelling next.”

For Tamara Resorts, ownership remains an important part of how the company develops properties and connects them with their surrounding communities. As part of its expansion, TLE is moving eastwards into Kaziranga, where it plans to bring its resort concept to a wildlife destination shaped by its grasslands and Assamese communities.

The company believes its ownership model gives it greater control over the pace and approach of resort development. Meanwhile, India’s luxury travel market is projected to grow at 10.8% annually through 2033, creating further opportunities for destination-focused hospitality.

TLE is also expanding its resort portfolio across South India. The company plans to launch a 24-houseboat luxury resort in Alleppey in 2026 and is developing a 50-key farm resort in Hosur.

Wellness represents another key growth segment for TLE. India’s wellness tourism market is projected to reach USD 116.3 billion by 2035, with annual growth of 15.3%.

Amal Tamara, TLE’s NABH-accredited Ayurveda hospital and retreat in Alleppey, anchors the company’s wellness portfolio. Furthermore, TLE is incorporating its Ayurveda expertise into wellness and regeneration experiences across its resort properties.

TLE has also entered Kufri through its first asset-light signing under the Lilac brand. The property will target travellers seeking slower, landscape-led experiences in the Himalayas.

Faith-based travel represents another major expansion opportunity for the company. Religious tourism accounts for 60% of domestic travel, while pilgrimage destinations currently account for 6% of India’s branded hotel keys, according to figures shared by TLE.

Rae by Tamara, the group’s faith-focused hospitality brand, currently operates hotels in Guruvayoor and Kumbakonam. The brand also plans to develop an 80-key property in Velankanni. In addition, asset-light signings in Tirupati, Tiruvannamalai, and Palani will expand its presence across temple towns in South India.

The company is also planning a 120-key hotel in Bodh Gaya while exploring opportunities in Varanasi, Amritsar, and Ajmer. Through these developments, TLE aims to cater to the changing nature of pilgrimage travel, as senior travellers, multigenerational families, and younger visitors increasingly combine spiritual journeys with cultural and wellness experiences.

In western India, TLE is exploring opportunities in Jaipur, Pune, and Ahmedabad, where business travel, leisure, culture, and domestic tourism intersect. The company is also tracking India’s growing Meetings, Incentives, Conferences, and Exhibitions (MICE) market, which is projected to expand from USD 49.4 billion in 2024 to USD 103.7 billion by 2030.

O by Tamara and Lilac will target business and leisure travellers across different markets. TLE is developing a 200-key O by Tamara in Whitefield, Bengaluru. The company also plans a 125-key Lilac and a 60-key Lilac in Kannur, while it has developed a dedicated wedding and events venue in Madurai.

Together, O by Tamara and Lilac will target opportunities across more than 100 Indian cities. The two brands will therefore complement TLE’s destination, luxury, wellness, and faith-focused hospitality offerings.

With South India as its base, TLE is expanding across diverse destinations and travel segments. Its roadmap includes Himalayan stays, wildlife resorts, pilgrimage hotels, Ayurveda and wellness properties, city hotels, and business-focused accommodation.

Overall, the company’s 40-property target reflects its strategy of building a diversified hospitality portfolio while allowing each brand to retain a distinct identity. The combination of owned and asset-light properties will support TLE’s expansion across India’s evolving travel and hospitality landscape.

Swiss Beauty Select targets ₹100-Cr revenue with offline expansion

BRL Editor

September 26, 2026

Swiss Beauty Select targets ₹100-Cr revenue with offline expansion — Mohit Goyal, co-founder & director, Swiss Beauty

Swiss Beauty Select, the premium makeup arm of Swiss Beauty, is targeting more than 100% growth in the current fiscal year and aims to cross Rs 70 crore in revenue. As the two-year-old brand enters its third year, it also plans to reach Rs 100 crore in revenue in FY27-28, said Mohit Goyal, cofounder & director, Swiss Beauty.

Select generated around Rs 35 crore in FY25-26 and now serves as Swiss Beauty’s premium offering for increasingly evolved consumers. The brand focuses on skincare-infused, high-performance makeup across its portfolio.

Furthermore, Swiss Beauty expects Select to contribute around 10% of the company’s targeted Rs 750-800 crore revenue in FY26-27. The contribution could rise to around 15% when Select crosses Rs 100 crore in the following fiscal.

“For the next financial year, FY27-28, we aim to clock Rs 100 crore from Select alone,” Goyal said.

Meanwhile, Select continues to expand its product portfolio. The brand currently offers around 35 parent SKUs and 350-400 child SKUs, including variants across different shades. Over the next three months, it plans to introduce around 100 additional child SKUs through 10-15 new launches.

Swiss Beauty has invested approximately Rs 40-50 crore in building Select so far. Going forward, the company plans to increase spending on product development, marketing, and distribution as the premium brand expands.

Offline expansion will remain a key growth driver for Select. Swiss Beauty currently operates around 40-45 exclusive brand outlets (EBOs) and plans to increase this number to 60-70 by the end of this year.

In addition, the brand has entered modern trade through Lifestyle and Shoppers Stop and already has a presence in around 70% of their stores.

“The modern trade growth channel is evolving for us now. Select’s audience has evolved, so this is the right platform and fitment for us. That is one of our growth engines,” Goyal said.

The company is also expanding Select through general trade outlets supported by beauty advisors, high-street stores, and regional chains. The expansion will particularly focus on South India, while the brand continues to accelerate its direct-to-consumer (D2C) business.

Currently, Swiss Beauty generates 70% of its business through offline channels and 30% through online channels. However, the company expects the mix to shift to 65% offline and 35% online next year as its digital business expands.

With new product launches, increased investment, and a wider retail presence, Swiss Beauty is positioning Select as a key growth engine for its premium makeup business over the next two financial years.

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