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Innovative Strategies and Sustainable Growth: Vision of APL Apollo Unveiled by Rakesh Prasad

At the recent 3rd Rail Modernisation Summit in New Delhi, organized by Traicon Events, Business Review Live had the privilege of interviewing Mr. Rakesh Prasad, Head of Strategic Business Development & Marketing at APL Apollo Tubes Limited. As one of the media partners for the event, Business Review Live gained exclusive access to Mr Prasad’s insights on the latest advancements in the rail sector. During our conversation, Mr. Prasad discussed APL Apollo’s recent innovations in structural steel tubes and pipes, the current trends in the steel tubing market, and the company’s dedication to sustainability. He also outlined their ambitious plans for future expansion and product development. This interview highlights APL Apollo’s strategic vision and commitment to driving industry progress.

1. What recent innovations has APL Apollo introduced in structural steel tubes and pipes?

APL Apollo has recently revolutionized the construction industry by replacing traditional methods. Instead of using conventional RCC structures for beams, we now utilize our advanced tubular structures. This shift marks a significant innovation in structural steel tubes and pipes.

2. What are the current trends in the steel tubing market, and how is APL Apollo responding to them?

The steel tubing market is growing, with structural steel representing about 9% globally. However, in India, it only accounts for 4%. This difference presents a significant opportunity for growth. APL Apollo is seizing this chance by focusing on expanding the use of tubular structures.

3. How does APL Apollo address sustainability in its manufacturing processes?

At APL Apollo, we are committed to sustainability. Since we focus on building construction, we ensure that our manufacturing processes do not involve deforestation. For example, our introduction of steel door frames has helped save approximately 300,000 trees annually.

4. What measures does APL Apollo take to ensure the quality of its products?

Our plants are among the most advanced in the world. With a customer base spanning 60 countries and involvement in major projects across India, our global presence speaks to our commitment to quality. Our rigorous quality management systems underpin this reputation.

5. What are APL Apollo’s plans for expansion and product development?

Currently, APL Apollo produces 4.5 million tons per year. We plan to increase this capacity to 10 million tons within 3 to 4 years. This ambitious goal reflects our commitment to growth and product development.

In conclusion, the discussion highlighted the company’s innovative approach to addressing industry challenges and seizing growth opportunities. With advancements in structural steel tubes and pipes, a strong commitment to sustainability, and ambitious expansion plans, the company is positioning itself as a key player in the sector. The insights shared emphasize a strategic vision that drives progress in the rail and construction industries and underscores a broader commitment to technological and environmental advancements. As the company continues to expand its global presence and push the boundaries of industry standards, it remains at the forefront of shaping the future of structural engineering.

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Amala Sree Murali
Amala Sree Murali
Digital Editor at Business Review Live and a certified content writer from IIM Skills. She completed her post-graduation in Business Administration with a Bachelor's degree in Computer Science.