Summit Hotels & Resorts is reshaping its growth strategy around three distinct travel segments: spiritual tourism, lesser-known leisure destinations, and premium experiential hospitality.
The hospitality company has launched three new portfolio verticals—Mandir Collection, Offbeat Collection, and Signature Collection—which will increasingly guide how Summit positions its existing hotels and identifies destinations for future expansion.
The move marks a strategic evolution for the 18-year-old hospitality company. After building a strong presence across the Eastern Himalayas and leisure destinations, Summit now aims to create differentiated hospitality formats based on why people travel rather than simply where it can establish another hotel.
The Mandir Collection marks Summit’s entry into the spiritual hospitality segment. The company will launch the collection with the upcoming Summit Salasar, The Mandir Collection, in Salasar, Rajasthan.
The new format will combine accommodation with Satvik dining, wellness offerings and dedicated spaces for spiritual and community experiences. Furthermore, Summit plans to expand the Mandir Collection into other prominent pilgrimage destinations.
Meanwhile, the Offbeat Collection formalises a strategy that Summit has already pursued across the Himalayas. Through this portfolio, the company focuses on identifying destinations beyond established tourism circuits and entering these markets at an early stage.
The collection currently includes Summit Enigma Resort & Spa in Lamahatta, Summit Sherpa Mountain Hotel & Spa in Deolo, Kalimpong, Summit Bougainvillea Tea Resort in Kurseong, and Summit Tashi Ghang Heritage Resort in Pelling.
Additionally, Samthar, which remains relatively unfamiliar to mainstream travellers, represents the next phase of Summit’s offbeat destination strategy.
At the premium end, the Signature Collection brings together hotels that build luxury experiences around the unique character of their destinations.
The portfolio includes Summit Norbu Ghang, The Signature Collection, in Gangtok, and Rungkhung Village Resort – The Signature Collection, in Dirang, Arunachal Pradesh.
Sumit Mitruka, CEO, Summit Hotels & Resorts, said, “India’s next hospitality opportunities will not necessarily emerge only from destinations that are already established. We see considerable potential at the intersection of changing travel motivations and destinations that are still evolving. These three collections give us a sharper framework for that growth. Mandir addresses journeys driven by faith, Offbeat allows us to identify places before they enter the mainstream, and Signature gives us a distinct premium proposition. The strategy is ultimately about being early in markets where we believe travel demand will deepen over time.”
Through the Signature Collection, Summit aims to deepen its premium hospitality presence across the Northeast while offering destination-led luxury experiences.
With these three distinct portfolio verticals, Summit Hotels & Resorts is positioning itself to capture evolving travel preferences across spiritual tourism, emerging leisure destinations, and premium experiential stays.
