D2C smart crib brand Cradlewise has raised $12 Mn (approximately ₹100 Cr) in a Series A funding round led by 3one4 Capital and Prudent Investment Management.
The San Francisco-headquartered startup plans to use the fresh capital to accelerate growth, expand its distribution channels, strengthen product research and development, and enter new international markets.
Currently, Cradlewise sells its products through its own website and ecommerce marketplaces. However, the startup now plans to broaden its distribution network through offline retail stores, partnerships, and other channels.
The company said the expanded distribution strategy will help it reach parents across multiple touchpoints while reducing its dependence on a single route to market.
Founded in 2019 by husband-wife duo Radhika and Bharath Patil, Cradlewise develops and manufactures an AI-enabled smart crib. The crib uses sensors and an integrated monitor to detect when a baby starts stirring and automatically bounces to help soothe the baby back to sleep.
The crib also connects to a mobile app that enables parents to monitor their baby remotely, track sleep patterns, and access sleep-related insights. Additionally, the system learns a baby’s individual sleep patterns over time and personalises its response accordingly.
Cradlewise currently designs its products for children aged up to 24 months. The startup said patents protect its hardware and sensing systems.
Meanwhile, Cradlewise’s connected products have generated more than 75 Mn hours of sleep data. The company uses this data to improve sleep detection, predict when a baby may begin stirring, and personalise the overall sleep experience.
With the fresh funding, the D2C startup also plans to expand its product portfolio beyond smart cribs and develop sleep-focused products for older children.
Its future roadmap includes software-led sleep routines, additional child sleep hardware products, and lower-priced entry-level offerings. Furthermore, the startup plans to develop reusable sensing and electronics modules that could reduce the time required for future product development cycles.
The latest funding round takes Cradlewise’s total funding to $26 Mn. The startup’s existing investors include Sean O’Sullivan Ventures, Footwork VC, Charles River Ventures, 3one4 Capital, and Prudent Investment Management.
Previously, Cradlewise raised $7 Mn in a seed funding round in 2021.
With its latest Series A funding, Cradlewise aims to strengthen its position in the growing baby technology market while expanding its global footprint and developing new AI-powered sleep solutions for children.
