BRIKitt, a holiday home ownership and management platform, has announced the acquisition of a residential project at Ulhas Vilas in Chail, Himachal Pradesh. The acquisition strengthens the company’s presence and marks another step in its expansion into India’s growing premium real estate market.
The residential development brings together premium residences, hospitality, wellness, recreation, and professionally managed services at a single destination while offering a five-star wellness resort ecosystem.
Through this acquisition, BRIKitt has introduced its vision for a new generation of branded holiday homes. The company aims to address the challenges associated with owning a second home and managing a property located hundreds of kilometres away from an owner’s primary residence.
The Ulhas Vilas portfolio offers spacious 1 BHK and 2 BHK residences, along with premium 3 BHK duplex villas and apartments. These properties cater to buyers seeking an expertly managed Himalayan second home instead of a conventional standalone apartment.
Sharing her thoughts with regard to the newly acquired property, Founder and COO of BRIKitt, Swati Raj Kapoor, said, “At BRIKitt, we aim to make holiday home ownership feel more like a hospitality experience and create a model that appeals to the urban crowd. In addition to curating a space that makes home-ownership easier, our offerings also make ownership hassle-free. The setup enables them to enjoy their second homes without worrying about property maintenance, housekeeping, guest management, and other hospitality needs.”
Mrs. Kapoor further added, “Holiday-home ownership should feel like a holiday. It should not be an extra burden. Our vision with Ulhas Vilas is to make a branded holiday-home ecosystem where the owner can visit and enjoy the destination as well as the residence, leaving the full operational responsibility to a professional hospitality and property management platform.”
Moreover, the Ulhas Vilas acquisition reflects BRIKitt’s broader vision for India’s holiday home market. The company expects India to gradually move towards branded and professionally managed holiday residences, a trend already visible in several international markets.
Under this model, buyers do not simply purchase four walls and a scenic view. Instead, they invest in a complete ecosystem that includes the residence, hospitality standards, property management, wellness, food and beverage services, curated experiences, and rental management capabilities.
“The future of holiday homes will not be about owning a singular property. It will be more about owning an experience. Our plan is to make BRIKitt into a platform where branded holiday homes combine the emotional value of ownership with service standards of five-star hospitality,” said Mayur Raj Kapoor, co-founder & CEO.
Wellness forms a crucial part of the Ulhas Vilas proposition. The destination centres around a five-star wellness resort ecosystem and offers experiences such as spa and wellness treatments, meditation, fitness, swimming, and recreational facilities. Additionally, the development provides food and beverage options, including fine dining, a coffee shop, a bar, and in-room dining.
India’s wellness real estate market has grown from roughly $6 billion in 2019 to around $13 billion by 2024. As a result, Indian buyers increasingly prioritise properties and environments that support both physical and mental well-being. With lifestyle-driven and experience-oriented property ownership gaining popularity, BRIKitt aims to contribute significantly to India’s expanding second-home market.
Professionally managed rental monetisation forms another key pillar of BRIKitt’s business model. When owners do not personally use their holiday homes, eligible properties can become available for rental through BRIKitt’s hospitality and property management ecosystem, subject to applicable ownership and rental management terms.
“For most second-home owners, the property remains unused for most of the year. We want to change that situation through the professional ecosystem that looks after the residence for the owner and also can bring in guests when it is not being personally used,” added Swati Raj Kapoor.
BRIKitt selected Chail and its surrounding areas as an important destination for premium holiday homes because of the region’s natural surroundings, privacy, wellness tourism potential, and access to leisure destinations across Himachal Pradesh. Furthermore, compared with mainstream hill destinations, Chail offers opportunities for larger, lower-density, and experience-focused developments.
With Ulhas Vilas, BRIKitt aims to combine Chail’s natural setting with larger residential formats, wellness infrastructure, and professionally managed hospitality services. Through this approach, the company seeks to strengthen its position in India’s premium branded holiday home and second-home real estate market.
