MAYFAIR Elixir, the growth and expansion arm of MAYFAIR Hotels & Resorts, has signed a new retreat in Santiniketan, West Bengal, further strengthening its presence in the state’s hospitality sector. The latest signing marks the group’s fifth project in West Bengal and reinforces its strategy of expanding into culturally significant tourism destinations.
Santiniketan, which UNESCO designated as a World Heritage Site in 2023, continues to attract domestic and international visitors for its association with Rabindranath Tagore, as well as its rich legacy of art, education and cultural exchange.
The upcoming retreat will offer contemporary accommodation designed for leisure travellers, cultural tourists and guests seeking venues for intimate celebrations. The company plans to open the property during FY2028-29.
By entering Santiniketan, MAYFAIR Elixir aims to address the growing demand for premium hospitality in one of India’s most celebrated cultural destinations while preserving the region’s unique heritage and identity.
Commenting on the partnership, Rajendra Chatterjee, CEO & Managing Director, WESTROAD Group, said, “Santiniketan is more than a destination. It is an emotion that celebrates creativity, learning and Rabindranath Tagore’s legacy. We wanted a hospitality partner that understands the importance of preserving this essence while delivering exceptional guest experiences. MAYFAIR Group’s expertise, its deep understanding of regional culture and unwavering commitment to excellence made it the natural choice. We look forward to creating a landmark experience in Santiniketan with MAYFAIR Elixir.”
Highlighting the strategic importance of the project, Randhir Gupta, Vice President – Commercial & Business Development, MAYFAIR Hotels & Resorts, said, “Santiniketan has long been one of India’s most celebrated cultural destinations. Yet, the market has remained underserved in the premium hospitality segment. This signing is a strategic addition to our growing portfolio, allowing us to introduce the MAYFAIR experience to a destination of global significance. Santiniketan perfectly aligns with our vision of expanding into culturally rich destinations with long-term tourism potential.”
Meanwhile, Bjorn DeNiese, Managing Director, MAYFAIR Elixir, emphasized the company’s long-term expansion strategy. He said, “This marks an exciting chapter in the growth journey of MAYFAIR Elixir. As we expand our footprint across India, our vision is not simply to add destinations but to create hospitality experiences that celebrate the unique character and cultural identity of every place we enter. Santiniketan, with its extraordinary legacy of art, literature and learning, embodies the values we believe modern travellers increasingly seek.”
He further added, “We also see this as the beginning of a dynamic new phase for MAYFAIR Elixir, with new destinations, hospitality concepts and strategic partnerships in the pipeline that will further strengthen our portfolio while carrying forward the trusted legacy of the MAYFAIR Group.”
With this latest signing, MAYFAIR Elixir continues to expand its hospitality footprint across India while focusing on culturally rich destinations with strong tourism potential. The Santiniketan retreat is expected to strengthen the group’s premium portfolio and contribute to the growing demand for high-quality hospitality experiences in West Bengal.
