India’s growing spiritual tourism sector has prompted Summit Hotels & Resorts to launch The Mandir Collection, a new hospitality brand dedicated to pilgrimage destinations and travel experiences centered on spirituality, culture, wellness, and heritage.
The company introduced the brand in response to rising demand for faith-based tourism across the country. Improved transportation networks, expanding tourism infrastructure, and increasing interest in wellness-focused travel have significantly strengthened the spiritual tourism ecosystem in India.
As part of this initiative, Summit Hotels & Resorts has selected Salasar, one of Rajasthan’s most prominent pilgrimage destinations, for the debut property under the new brand. The upcoming Summit Salasar – The Mandir Collection will cater to devotees, families, wellness seekers, and group travelers looking for meaningful spiritual experiences combined with modern hospitality.
The planned property will feature approximately 70 rooms and villas, including private pool villas. Additionally, the hotel will offer a range of amenities designed to enhance the pilgrimage experience. These include a Satvik dining venue, temple assistance services, wellness programs, devotional evening activities, banquet facilities, outdoor event spaces, and seamless access to the renowned Salasar Balaji Temple.
Commenting on the development, Sumit Mitruka, CEO of Summit Hotels & Resorts, highlighted the growing significance of spiritual tourism within India’s travel and hospitality industry.
He said spiritual travel continues to emerge as a major tourism segment as travelers increasingly combine religious journeys with wellness experiences, cultural exploration, and personal growth opportunities.
Furthermore, he noted that The Mandir Collection seeks to deliver authentic hospitality experiences that reflect the unique traditions, culture, and character of each destination while maintaining the comfort, convenience, and service standards expected by contemporary travelers.
Following the launch in Salasar, Summit Hotels & Resorts intends to expand The Mandir Collection across key pilgrimage circuits and faith-oriented destinations throughout India. The company is currently assessing opportunities in major spiritual hubs such as Haridwar and Ayodhya, along with several other destinations witnessing increasing spiritual tourism activity.
Founded in 2009, Summit Hotels & Resorts currently operates more than 30 hotels and resorts across over 17 destinations nationwide. Over the years, the hospitality group has built a strong presence in hill stations and leisure markets across eastern India. Now, through The Mandir Collection, the company is diversifying its portfolio by entering temple towns and emerging religious tourism destinations.
The hospitality group also contributes significantly to local employment generation, with a workforce of more than 1,000 employees, many of whom come from nearby communities. This approach supports regional economic development while strengthening local participation in the tourism sector.
Looking ahead, Summit Hotels & Resorts aims to expand its portfolio to 50 properties by 2030. The company also plans to introduce additional specialized hospitality brands and enhance direct customer engagement through its digital booking platforms, further strengthening its position in India’s evolving hospitality landscape.
With its first project in Salasar and expansion plans targeting major pilgrimage destinations such as Haridwar and Ayodhya, Summit Hotels is positioning itself to capitalize on one of the fastest-growing trends in India’s tourism and hospitality industry.
