CYK Hospitalities has facilitated multiple food and beverage expansion and leasing mandates across key Indian markets during the last quarter, reinforcing the growing momentum in India’s organised F&B and restaurant sector. Through these mandates, the consultancy supported several leading food brands as they expanded across retail, commercial, and high-footfall destinations.
The consultancy worked with brands including Boba Bhai, Dohful, Freddo Bakehouse, Harley’s Bakery, Ka Ching, Chai Garam, and Waffle World across several formats, including kiosks, quick service restaurants, bakehouses, and standalone outlets.
Additionally, a significant portion of the leasing and expansion activities took place across major retail and commercial hubs such as Worldmark Gurgaon, Global Foyer, DLF Midtown Plaza, and Airia Mall. At the same time, CYK Hospitalities noted that organised food and beverage brands are increasingly expanding beyond metropolitan cities into emerging urban centres and high-growth regional markets.
According to the consultancy, brands now prioritise audience alignment, operational efficiency, scalability, and long-term sustainability while selecting expansion locations. Consequently, restaurant and café operators have shifted their focus from aggressive store launches to strategically planned market penetration.
Commenting on the industry trend, Simranjeet Singh, Director, CYK Hospitalities, said, “As organised F&B brands mature, market-specific growth plans are becoming less about securing space and more about securing the right market opportunity. The focus has shifted towards creating long-term value rather than pursuing visibility-driven growth.”
Furthermore, Pulkit Arora, Director & Culinary Expert, CYK Hospitalities, highlighted the importance of adapting food concepts to local ecosystems and customer behaviour. He said, “Consumer expectations differ across locations, and successful expansion depends on how effectively a concept aligns with the ecosystem around it. The emphasis today is on building formats that can sustain themselves within a market rather than simply increasing store count.”
The latest expansion mandates underline the rapid evolution of India’s organised food and beverage sector, where brands increasingly rely on data-driven location strategies, consumer-focused formats, and scalable business models to drive long-term growth. As India’s retail and hospitality landscape continues to expand across Tier I, Tier II, and emerging urban markets, consultancies like CYK Hospitalities are playing a critical role in shaping the next phase of restaurant and café expansion across the country.
