AI Powered guaranteed home resale platform Proho secured $1 million in a pre-seed funding round, backed by Bharath Vivek Chandhok and other investors. The company will channel these funds into bolstering its valuation and pricing intelligence, scaling distribution networks, and rolling out its resale model to more micro-markets.
The company revolutionizes residential resale transactions in India, where deals often drag on for months due to uncertainties plaguing sellers and buyers alike. Sellers grapple with unclear market-supported prices and prolonged selling timelines, while buyers worry about property verification, trustworthy data, and secure closings.
Proho tackles these pain points head-on with AI-driven, unit-level valuation models that scrutinize historical transactions, real-time market signals, and buyer engagement data to decode pricing dynamics in every micro-market.
Moreover, Proho pairs this sharp intelligence with a robust distribution system, ensuring homes undergo proper refurbishment and connect seamlessly with qualified buyers. The platform thus operates as a guaranteed sell service that commits to completing transactions once it prepares properties for the market and positions them optimally.
This powerful combination of pricing smarts and disciplined execution slashes sale cycles and eases inventory bottlenecks in resale deals. Consequently, Proho delivers some of the quickest home sale turnarounds in key Noida micro-markets, all while upholding strong unit economics and fueling steady expansion.
Founders Saurav Suman, Alaukik Kumar, and Shalin Gandhi blend entrepreneurial grit, product prowess, and tech expertise. Saurav Suman, an IIT Bombay alum and repeat founder, co-created Pocket52—India’s pioneering online poker network—before its acquisition by Gameskraft; his real estate investing adventures spotlighted resale flaws, sparking Proho. Fellow IIT Bombay graduate Alaukik Kumar excels in product innovation at firms like Bewakoof, Pocket52, and PDI (US). Shalin Gandhi, a tech veteran with over a decade building startups, spans B2C and B2B at Pocket52, Gameskraft, and Yubi (Spocto).
“Uncertainty is the biggest friction in resale,” said Saurav Suman, CEO and Co-founder of Proho. “In a market exceeding $60 Billion annually, our focus is to bring clarity and predictability to home transactions so both sellers and buyers can make decisions with confidence.”
Proho’s AI-powered guarantees and rapid execution herald a new era for India’s $60B resale market, empowering faster, frictionless home sales and setting the stage for nationwide dominance in real estate innovation.
