Brigade Hotel Ventures (BHVL), the hospitality arm of the Brigade Group, is actively planning to expand its presence beyond South India by targeting northern and western markets, particularly in the spiritual and leisure hospitality segments. As part of this strategy, the company is focusing on high-potential destinations such as Goa and Varanasi.
“We are looking at Goa and Mumbai in the western region. In north India, we are looking at Varanasi and Rishikesh. Of course, Ayodhya as well in the long term,” BHVL director Vineet Verma said. He further clarified that, depending on the specific location, the company will develop either four-star or five-star category properties to align with market demand.
At the same time, BHVL is diversifying its expansion approach by exploring both greenfield and brownfield opportunities. “We are looking at acquisitions, not just pure greenfield projects, going forward. The reason is that you can hit the ground running and start the hotel business much quicker. Typically, it takes about three to four years to build a new hotel. If we acquire an operating hotel, we only need to renovate it, which takes about six months to a maximum of one year to commence operations,” he said.
Currently, BHVL operates a portfolio of nine hotels across key cities such as Bengaluru, Chennai, Kochi, Mysuru, and GIFT City, collectively offering more than 1,600 keys. Furthermore, the company has nine additional properties in the pipeline across southern markets, including key micro-markets like ECR and OMR in Chennai, as well as Hyderabad and Thiruvananthapuram. These developments are expected to add approximately 1,700 keys over the next three to four years.
“We are investing more than Rs 3,000 crore for this expansion. While we developed over 1,600 keys in the past 16 years, we will double that number in just four years,” Verma said.
Brigade Hotel Ventures is accelerating its growth trajectory by combining strategic acquisitions with new developments while also expanding into high-demand spiritual and leisure destinations. With a significant investment pipeline and an aggressive scaling plan, the company is positioning itself as a key player in India’s evolving hospitality landscape.
