BWH Hotels South Asia has announced the signing of a new Best Western property in Mathura, Uttar Pradesh, with the hotel expected to open in the fourth quarter of 2027. This development aligns with the company’s broader strategy to expand across key pilgrimage destinations in India, thereby strengthening its presence in high-demand travel markets.
Meanwhile, Mathura—widely known for its deep religious significance and rich cultural heritage—continues to attract a steady influx of tourists each year. Furthermore, ongoing improvements in infrastructure and connectivity have enhanced accessibility, creating favorable conditions for branded hospitality growth. As a result, the company views the city as a strong opportunity for expanding its portfolio.
The upcoming hotel will feature 72 well-appointed guestrooms designed to offer comfort and convenience. In addition, the property will include an all-day dining restaurant and bar, along with meeting and banqueting facilities to cater to events and gatherings. Moreover, a swimming pool will further enhance the guest experience. Overall, the hotel will target both leisure travellers and group segments visiting the destination.
Commenting on the signing, Atul Jain, Chief Operating Officer, BWH Hotels South Asia, said, “Mathura holds immense spiritual and cultural importance, attracting millions of visitors annually. This signing reinforces our commitment to expand in high-growth spiritual destinations across India. With a phased development approach, we are ensuring a strong market entry while delivering the trusted standards and comfort that guests associate with the Best Western brand.”
Rahul Agrawal, the Owner, added, “We are proud to partner with Best Western to introduce an internationally recognized brand to Mathura. This project is envisioned to elevate the hospitality landscape of the city by offering modern amenities, professional service standards, and facilities that meet the expectations of today’s discerning pilgrims and travelers.”
BWH Hotels South Asia’s expansion into Mathura marks a strategic move to tap into the city’s strong tourism potential. By introducing a globally recognized brand like Best Western, the company aims to elevate hospitality standards while catering to the evolving needs of pilgrims and modern travellers alike.
