Preventive paincare startup Betterhood has raised Rs 5 crore in seed funding, led by Kairon Capital, with participation from several prominent angel investors. The investors include Yogesh Kabra of XYXX, Rishubh Satiya of Plix, Rohit Chawla and Sifat Khurana of Innovist, and Shayamal Vallabhjee, a sports scientist and performance coach.
The company will use the newly raised capital to accelerate product development, strengthen its team, and expand its distribution network across both offline and online channels, including e-commerce and quick commerce platforms, founder Vikram Kadam said.
Founded in 2024 by Vikram Kadam and Neha Zade, Betterhood focuses on preventive solutions for pain care and musculoskeletal health. The startup offers products across categories such as posture support, orthotic support, knee and wrist support, and pain relief solutions, aiming to help users manage and prevent physical discomfort more effectively.
“Most consumers in India still respond to pain only after it has become persistent enough to affect everyday life. We believe the real opportunity lies in shifting that behavior earlier—towards prevention, posture correction, recovery, and long-term musculoskeletal care,” Kadam said.
Since its launch, the preventive paincare startup has already served over 60,000 customers. Moreover, the company plans to expand its offline presence in the coming months by partnering with physiotherapy clinics, running communities, and opening wellness stores.
“Musculoskeletal issues today are lifestyle-rooted—shaped by how modern Indians work, commute, move, and rest. This is why Betterhood’s products are designed with the modern user at the centre,” said Zade.
In addition to selling products, Betterhood also provides digital tools on its website that help users identify the root causes of pain in the neck, back, shoulders, and knees. Furthermore, the platform offers a posture analysis tool and has introduced a certification programme for physiotherapists.
Commenting on the investment, Deepankur Malhotra, founder and managing partner at Kairon Capital, said, “Betterhood is addressing a large and highly underserved consumer need at the intersection of health, wellness, and lifestyle. What stood out to us was the founders’ clarity of thought, strong early execution, and the opportunity to build a differentiated, education-led brand in preventive pain care.”
Going forward, the company seeks to encourage consumers to shift from reactive pain treatment to proactive pain prevention, while expanding its reach to a broader base of health-conscious users across the country.
