iThink Logistics is emerging as a leading force in the next phase of intelligent fulfilment, driven by AI-led innovation, sustained profitability, and long-term growth. In contrast to a market long characterised by well-funded platforms prioritising rapid volume expansion, iThink Logistics has charted a differentiated path as a bootstrapped, profitable, and homegrown logistics technology company that has scaled steadily without external capital.
Today, the company processes millions of shipments annually for D2C brands, MSMEs, and enterprise sellers, while reporting strong double-digit growth over the past year, fuelled by repeat usage and high merchant retention.
From the outset, iThink Logistics set out to address structural inefficiencies in last-mile delivery and fulfilment. Accordingly, the company prioritised sustainable unit economics over discount-led expansion. As a result, it has consistently reinvested profits into in-house technology, automation, and product innovation, enabling it to scale efficiently while preserving service quality and operational control.
More recently, the company strengthened its technology stack by launching a proprietary AI-powered logistics intelligence platform that enables merchants to make real-time, data-backed decisions across shipping, returns, and customer experience. By analysing courier performance, optimising routing, and reducing return-to-origin rates, the platform actively helps sellers improve margins while maintaining delivery reliability.
Commenting on the company’s long-term approach, Zaiba Sarang, Co-founder, iThink Logistics, said, “We believe the future of e-commerce fulfilment lies in intelligence, not just infrastructure. Our focus has been on building AI-led capabilities that help merchants take better decisions, improve efficiency, and create long-term value, while remaining profitable and disciplined in how we scale.”
Moreover, this emphasis on applied AI mirrors a broader shift across the logistics sector, where data-driven decision-making is increasingly central to profitability and predictability. By embedding intelligence directly into fulfilment workflows, iThink Logistics positions itself as a strategic technology partner rather than a purely transactional service provider.
At the same time, as a homegrown platform built for India’s diverse logistics landscape, iThink Logistics has expanded its footprint across Tier II and Tier III markets, where delivery predictability continues to pose significant challenges. Looking ahead, the company plans to deepen investments in AI-led capabilities, expand carrier partnerships, and enhance its analytics offerings, while remaining firmly committed to its bootstrapped and profitable growth model.
Ultimately, as India’s e-commerce market matures, iThink Logistics’ trajectory signals a clear transition in the sector—from capital-fuelled scale to intelligence-led, sustainable fulfilment—positioning the company at the forefront of the next phase of logistics innovation.
