Clean-label plant-based nutrition brand Earthful has raised Rs 26 crore in a pre-Series A funding round led by Fireside Ventures and V3 Ventures, with participation from Atrium Angels, it said in a media release on Wednesday.
Moreover, the company, founded by sisters Veda Gogineni and Sudha Gogineni, operates in the preventive nutrition and supplements space with a focus on clean-label formulations and women’s health.
Earthful offers plant-based multivitamins, protein products, and targeted nutrition solutions, including customised multivitamins for menopausal women. Additionally, the company stated that it will use the fresh capital to expand its product portfolio—particularly in women’s health—and to strengthen its team and operations across Hyderabad and Mumbai.
Furthermore, Earthful has built a customer base of over 2 lakh consumers in the past two years, driven significantly by repeat purchases. Its portfolio currently spans daily multivitamins, plant-based protein, and nutrition solutions for skin, hair, and sleep.
The company previously appeared on Shark Tank India and raised around $1 million from angel investors and family offices. Earthful also said it recorded over three-fold growth in the last financial year, supported by repeat demand and strong word-of-mouth traction.
