Gurugram-based Smartworld Developers announced its entry into Noida by acquiring a nearly 6-acre land parcel in Sector 98, where it plans to launch a mixed-use development that includes branded residences, high-street retail, and serviced homes.
Moreover, the company secured the land along the Noida Expressway through an auction for ₹414 crore, and it expects the project’s estimated sale value to exceed ₹3,000 crore. Ashish Jerath, president of sales and marketing at Smartworld Developers, said, “Entry into Noida is a significant milestone for Smartworld Developers as we further strengthen our presence in the NCR region. Noida’s rapidly evolving infrastructure and its growing importance as a key real estate hub offer immense potential.”
He added, “Approvals are under process, and we are hopeful of launching the project within a month.”
Additionally, the company stated that the project’s total development cost, including land and construction, stands at about ₹2,000 crore, while its estimated topline is expected to reach around ₹3,000 crore.
Smartworld is also in advanced discussions with a leading global hospitality and lifestyle brand to collaborate on the project, aiming to bring a world-class branded residence experience to Noida. A formal announcement will follow soon. Jerath pointed out that Noida has transformed from being seen as Gurugram’s “poor cousin” to becoming an emerging luxury hub, driven by strong infrastructure, the upcoming Noida International Airport, and growing demand from Southeast and East Delhi. While Gurugram attracts inward migration from West, North, and South Delhi because of its job market and high-rise culture, Noida continues to draw organic demand from affluent business families and professionals in its feeder markets.
Furthermore, Smartworld recognizes deep, unmet demand for premium housing in Noida in the ₹8–10 crore category, where prices range between ₹25,000 and ₹35,000 per sq ft. The Sector 98 project launch soon and reach completion in about four years.
The company also observes a wider shift among younger homebuyers, who increasingly choose fully managed luxury apartments over standalone floors in Delhi—a trend Smartworld believes will further support demand for its Noida development. Smartworld’s entry into Noida comes through a strategic land acquisition via auction, securing a prime 24,000 sq. m. (≈6-acre) corner parcel in Sector 98 along the Noida Expressway for ₹414 crore. The mixed-use zoning, which permits both independent retail and residential, along with the corner-plot positioning, significantly enhances the site’s appeal. The project is currently in the final stages of approval.
Additionally, Smartworld has already established a strong presence in Gurugram, especially along the high-growth Golf Course Road Extension, with projects such as Smartworld Orchard, Smartworld Gems, Smartworld The Edition, Smartworld Sky Arc, and the recently launched Trump Residences Gurgaon. Its first international branded collaboration, Trump Residences Gurgaon, sold out completely within hours of launch. The company has also expanded along the Dwarka Expressway with Smartworld One DXP, an ultra-luxury residential project.
