Alivaa Hotels & Resorts has expanded its portfolio by adding two new hotels in Gurugram. The Elite Millennium in South City 1 and Elite 32 Mile Stone will now operate under “The Hoften” brand. With this move, Alivaa Hotels & Resorts increases its presence in Gurugram to four operating properties.
Akash Bhatia, CEO – Alivaa Hotels & Resorts (Managed & Franchise Business), expressed excitement about the expansion. He said, “We are absolutely thrilled to welcome Elite Millennium and Elite 32 Mile Stone into The Hoften family and the wider Alivaa Hotels & Resorts collection. Gurugram is a truly dynamic destination, experiencing remarkable growth and attracting a diverse range of travellers. This strategic partnership significantly enhances our offerings, allowing us to provide our guests with an even broader range of exceptional experiences. Elite Hotels perfectly embodies the unique charm and high standards synonymous with The Hoften brand, and we’re confident these properties will be valuable assets to our expanding portfolio.”
Meanwhile, Vikramjit Singh, Founder of Alivaa Hotels & Resorts, highlighted the city’s importance. He said, “As we strategically move towards becoming a leading national player in India’s hospitality sector, Gurugram holds a critical position in our roadmap. The city’s burgeoning corporate sector, vibrant youth culture, and increasing tourism make it an indispensable market for our expansion, particularly for brands like The Hoften, which resonate deeply with this demographic.”
Harshal Sharma, owner of Elite Hotels, also welcomed the partnership. He said, “Joining forces with Alivaa Hotels & Resorts and bringing our hotels under The Hoften brand is a momentous occasion for us. Their deep expertise, innovative approach, and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Gurugram. We eagerly look forward to this new chapter and delivering even more memorable experiences to our guests through this collaboration.”
