Google has announced the launch of Doppl, a new experimental app that uses AI to help users visualize how various outfits would look on them. Now available on iOS and Android in the U.S., the app enables virtual try-ons by creating a digital version of the user.
To get started, users upload a full-body photo of themselves. They can then use images or screenshots of outfits—whether from a thrift store, a friend’s wardrobe, or social media—to see how those clothes would appear on their virtual selves.
Once you choose an outfit to visualize, Doppl generates an image of a virtual version of you wearing it. The app goes a step further by turning these static images into AI-generated videos, giving you a more realistic sense of how the outfit would move and look on you in real life.
You can save your favorite looks, revisit previous virtual try-ons, and even share your outfit previews with others directly through the app.
According to Google, Doppl builds on the company’s earlier virtual try-on features introduced through Google Shopping. By launching this functionality as a stand-alone app, Google aims to make the experience more accessible while encouraging users to explore their personal style in a fun and engaging way. The app may also help the company gather valuable insights on how consumers interact with such tools, informing future developments in the space.
Previously, Google’s virtual try-on tools showcased outfits on a diverse range of model body types. With Doppl, however, the experience is personalized—allowing users to try on outfits using an animated version of their own body.
“We hope Doppl helps you explore your style in new and exciting ways,” Google said in a blog post. “As a Google Labs experiment, Doppl is in its early days and it might not always get things right. Fit, appearance and clothing details may not always be accurate.”
Google’s Doppl app marks a significant step forward in personalized fashion technology, offering users a more immersive and interactive way to explore their style. By combining AI with virtual try-on capabilities, Doppl allows you to see how outfits would look and move on your own digital avatar.
With features like animated previews, outfit saving, and easy sharing, the app not only enhances the shopping experience but also signals Google’s deeper interest in the future of AI-powered fashion.
