Used and new car retail platform Cars24 has announced the acquisition of popular automotive review and discussion forum Team-BHP. While the financial details remain undisclosed, this strategic move aims to strengthen Cars24’s digital footprint in the automotive space.
Despite the acquisition, Team-BHP will continue to operate independently under its founding team. Staying true to its values, the platform will uphold its long-standing zero-sponsored content policy, meaning it will not accept advertisements from car manufacturers.
“With CARS24 backing us, and their technology and data layered into our platform, we can now build with more scale, more depth, and more intent,” said Team-BHP founder Rush Parekh.
Cars24 plans to collaborate closely with Team-BHP to upgrade platform capabilities, enhance user experience, and roll out new features that benefit the community of auto enthusiasts.
This acquisition marks another step in a growing trend of used car platforms acquiring trusted automotive media outlets. Just last month, rival platform Spinny acquired automotive titles from Haymarket SAC, the parent company of Autocar India, through a cash and equity deal. Haymarket SAC is a joint venture between the UK-based Haymarket and Sorabjee Automotive Communications, owned by the Sorabjee family.
