Niraamaya Life has appointed Ashwani Gandhi as its new CEO. With over 18 years of experience, he has a strong background in the digital space, having worked with global brands like Pfizer, Paras Pharma (Reckitt Benckiser), Himalaya, and the global startup Believe Pte. He is also an alumnus of IIM Lucknow and holds multiple management degrees from prestigious institutes.
Gandhi will lead the three business verticals—Retreats, D2C, and Products. His goal is to transform Niraamaya Life into a digitally native wellness platform. He plans to enhance retreats with personalized wellness programs, expand D2C’s reach with innovative e-commerce strategies, and introduce new wellness products through product innovation. The ‘Niraamaya Life’ wellness app is central to this initiative, offering services like yoga, Ayurveda, sleep management, and mindfulness to promote overall health and tranquility.
“I’m thrilled to join the Niraamaya family, a well-established and strong brand with a prominent position in the global market in the wellness segment. Our move into the direct-to-consumer space is a natural progression, and I am eager to lead this transformative journey. By expanding our offerings and innovating across all verticals, including the introduction of the ‘Niraamaya Life’ D2C App, we are looking to enhance further and elevate the wellness experience for our patrons worldwide, creating an ecosystem that nurtures health and well-being,” says Gandhi on his appointment.
Niraamaya Life, a portfolio company of Jupiter Capital, is a leading luxury wellness brand established in 2012. Known for its exceptional properties and holistic wellness experiences through its wellness retreats, Niraamaya focuses on personalized service and authentic treatments, offering guests a journey of rejuvenation and self-discovery.
