Tamara Leisure Experiences has unveiled plans to launch nine new properties across India over the next three to four years, marking a significant expansion of its hospitality footprint. Through this growth initiative, the group will strengthen its presence across leisure, business, and experiential travel, while also making a strategic entry into the faith-led hospitality segment.
To support this expansion, the group confirmed that it will adopt a hybrid growth strategy, combining owned assets with a calibrated asset-light model. Moreover, Tamara Leisure Experiences will anchor all upcoming developments around sustainability, wellness, and technology, while prioritising location-led design and long-term community engagement.
Explaining the strategic direction, Samir MC, CEO of Tamara Leisure Experiences, said, “This phase of growth is rooted in Tamara’s foundation and is guided by three pillars. First, a destination-first lens that allows each property to emerge organically from its cultural and geographic context. Second, the thoughtful use of technology to enhance guest experiences, personalize journeys, and enable seamless interactions across touchpoints. And third, a commitment to responsible hospitality, where sustainability is embedded into design, operations, and long-term value creation.”
Under its 2030 vision, the group will introduce The Tamara Kaziranga, The Tamara Alleppey, and The Tamara Hosur. In parallel, the company will launch O by Tamara in Bodh Gaya and Whitefield, expand the Lilac brand to Velankanni, Kufri, and Kannur, and open Kalyana Mandapam in Madurai. Notably, eight projects will follow the owned-asset model, while Kufri will mark the group’s first asset-light signing. The company expects these properties to become operational between 2028 and 2030.
Highlighting the broader industry context, Samir added, “The Indian hospitality industry is at a clear inflection point, supported by sustained policy impetus and rising demand from both domestic and international travellers. Alongside leisure and urban hospitality, where we already have a strong presence, we see a clear opportunity to deepen our footprint in core categories and selectively enter the faith-led segment, which industry estimates to be valued at over $200 billion in India. While 8 of the launches will be our own investment, we have also signed our first asset-light deal in Kufri. As we step into FY27, we are actively evaluating opportunities pan-India across multiple segments.”
Meanwhile, industry estimates continue to signal strong momentum for India’s hospitality and tourism sector, which analysts project will reach approximately USD 60 billion by 2028. Growth remains driven by a sharp increase in domestic travel, with total trips expected to approach 5.2 billion by 2030, alongside a steady recovery in international arrivals.
Additionally, rising public and private infrastructure investments—including airports, rail connectivity, destination development, and sustainable hospitality formats—are accelerating growth across segments.
Currently, Tamara Leisure Experiences operates eight hotels across India along with one AYUSH hospital, reinforcing its diversified presence in wellness-led and experiential hospitality.
