Tuesday, January 27, 2026
HomeDiversityHospitalitySterling Holiday Resorts expands Rajasthan footprint with Amargarh Jodhpur launch

Sterling Holiday Resorts expands Rajasthan footprint with Amargarh Jodhpur launch

Sterling Holiday Resorts has announced the launch of Sterling Amargarh Jodhpur, thereby expanding its presence in Rajasthan and strengthening its portfolio of large-format destination resorts. Located on Pal Road within Jodhpur city limits, the resort provides convenient access to prominent heritage attractions while actively catering to leisure travellers, destination weddings, and corporate events.

Moreover, Sterling Amargarh Jodhpur spans expansive landscaped grounds and draws inspiration from the architectural and cultural heritage of the Marwar region. Consequently, the resort positions itself to host family vacations, large social celebrations, and business gatherings, supported by its scale and comprehensive event infrastructure.

Commenting on the launch, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said, “Rajasthan remains a cornerstone of Sterling’s destination strategy, and Jodhpur is one of its most compelling cultural anchors. With Sterling Amargarh Jodhpur, we are introducing a resort that brings scale and versatility into a heritage setting—making it equally relevant for leisure travellers, large celebrations, and corporate events. This launch reflects our focus on building destination-led resorts that combine local character with the reliability of a national hospitality network.”

In addition, the resort offers rooms and suites across Classic, Premier, and Suite categories to address diverse guest preferences. Furthermore, the property features two indoor banquet halls—Kesari and Marwar—along with Rajwada – The Lawns, which support weddings, social functions, and corporate programmes.

At the same time, the resort presents multiple dining experiences, including Sangri—The Flavours of Rajasthan, an all-day restaurant that serves regional specialties alongside global cuisine, as well as curated courtyard dining spaces. Meanwhile, leisure amenities include an outdoor swimming pool, cultural performances, and dedicated family-focused areas.

Sharing his perspective, Anil Garg, Managing Director, Neha Enterprise, said, “Amargarh has long been a part of Jodhpur’s hospitality landscape, and this association marks an important new chapter for the resort. Partnering with Sterling allows us to strengthen the property with wider national distribution, consistent service standards, and deeper experience in destination-led stays and celebrations, while preserving the authentic Rajasthani character that defines Amargarh. We see this as a meaningful step in positioning the resort for the next phase of growth.”

Finally, the resort integrates into Sterling’s broader Rajasthan network, which enables multi-city itineraries linking Jodhpur with Udaipur, Pushkar, and Jaisalmer. As a result, the portfolio actively supports extended wedding circuits and leisure travel across the state.

Subscribe To Newsletter

ICYMI

BRL Editor
BRL Editorhttps://businessreviewlive.com
Business Review Live covers finance, technology, travel, lifestyle, and everything in between through exclusive interviews and analysis, market statistics, digital video, and an expanded array of content formats.