Roseate Hotels & Resorts, a division of the Bird Group, is accelerating its international expansion with new acquisition plans in the UK while simultaneously strengthening its presence in India. After adding Beechfield House in Wiltshire as its fifth property in the UK, the brand is moving forward with several projects in India, including a new development near Noida International Airport, a 31-villa expansion at its Rishikesh resort, and a boutique retreat in Goa.
Roseate is also stepping into the branded residences market in Ayodhya and Dehradun, catering to affluent clients and non-resident Indians. Additionally, the group is venturing into senior living communities in Tier 2 and Tier 3 cities, exploring government collaborations on ice rink projects, and embracing an asset-light model in key markets—redefining the luxury hospitality experience both in India and abroad.
As part of its global growth strategy, Roseate Hotels & Resorts, the premium hospitality arm of the Bird Group, is eyeing further property acquisitions in the United Kingdom. This initiative follows its recent acquisition of Beechfield House in Wiltshire, bringing its total number of UK hotels to five and its overall portfolio to eight worldwide.
In India, Roseate is rapidly advancing its growth strategy through a series of high-impact developments. The company has acquired a 2.6-acre site near the upcoming Noida International Airport, where it plans to construct a modern hotel equipped with a cutting-edge convention center. In Rishikesh, Roseate will expand its current resort by adding 31 luxury villas post-monsoon. Meanwhile, in Goa, work is underway on a boutique high-end property that will further strengthen its presence in key leisure destinations.
Extending its footprint beyond traditional hospitality, Roseate is entering the branded residences market with new projects in Ayodhya and Dehradun. These premium residences, aimed at high-net-worth individuals and non-resident Indians, are expected to command a 20–30% price premium over average market rates. The group is also venturing into the senior living sector, focusing on opportunities in Tier 2 and Tier 3 cities.
Roseate is currently in talks with the Himachal Pradesh government and other state authorities to develop and operate ice skating rinks. Leveraging its internal capabilities, the brand aims to deliver top-tier recreational infrastructure, including a potential rink inside a Delhi shopping mall.
While Roseate has traditionally followed an asset-heavy model—purchasing land and constructing its own properties—the company is now embracing a more flexible, asset-light approach. This new strategy focuses on forming partnerships in high-potential locations with the right development collaborators.
Roseate Hotels & Resorts is reinforcing its footprint in the UK through strategic property acquisitions, while simultaneously accelerating its expansion across India with a diverse portfolio of luxury hotels, private villas, branded residences, and senior living developments. This dual-growth approach targets prominent locations such as Noida, Goa, Rishikesh, Ayodhya, and Dehradun.
In a move to diversify its offerings, Roseate House New Delhi ventured into the flexible workspace segment in December 2019 by opening its first premium coworking club at Aerocity. This initiative marks another step in broadening the brand’s hospitality services under the Bird Group umbrella.
