Chef Neha Deepak Shah, renowned for her culinary expertise and passion for creating delightful dishes, proudly presented her creative culinary creation: Avocado Cheese Spread. This was done as part of the ongoing educational campaign of World Avocado Organization in India that seeks to teach the population more about avocados and their great benefits.

Avocado Cheese Spread: The Perfect Alternative to Mayonnaise

This revolutionary dairy-free recipe has not only captured the hearts and taste buds of food enthusiasts but has also taken social media by storm. In just four days of posting her recipe video, the reel has gained over one million views. In addition, her audiences are enthusiastically recreating the recipe and sharing their culinary creations, tagging Chef Neha in their posts.

“Avocados are known for their nutritional value, loaded with healthy fats, fiber, vitamins, and minerals, making them perfect for health-conscious eaters. Avocado Cheese Spread is the perfect replacement for Mayo or unhealthy spreads. It is wholesome, packed with good fats,” added Chef Neha Shah.

Avocado Cheese Spread is a simple fusion of creamy avocados and savoury flavours, providing a delicious and nutritious alternative for those who are lactose intolerant, or those who are looking to eat healthy without compromising on taste.

The recipe is available on the social media handles of Chef Neha Deepak Shah given below:

www.instagram.com/nehadeepakshah

www.facebook.com/nehadeepakshah

www.youtube.com/@nehadeepakshah

You can also get the full Avocado Cheese Spread recipe by scanning this QR code:

QR code

About the World Avocado Organization

The World Avocado Organization is a non-profit organisation founded in 2016 whose members are avocado growers, exporters and importers from around the world – including the top four grower supplier countries to the EU and UK. The World Avocado Organization promotes the consumption of avocados based on their nutritional value and recognised health benefits. It also shares information and insights on avocado production, supply chains and sustainability with the public.

For further information, please visit: avocadofruitoflife.com.

Wow! Momo, Wow! China, and Wow! Chicken redefine the essence of bahons in our lives.

The “Wow! Bahon” Campaign bridges divine and human Bahons, celebrating their vital roles.

Honoring unsung heroes and contributing to the grandeur of Kolkatas festivities.

In a heartwarming and purpose-driven tribute to the unsung heroes of Durga Puja, Wow! Momo, Wow! China, and Wow! Chicken have collectively embarked on a profound journey to redefine the intricate significance of bahons within our daily existence, “Wow! Bahon” (“Bahon” refers to divine mounts or vehicles used by gods and goddesses in Hindu mythology.) This initiative celebrates the Bahons of our everyday lives – the dedicated individuals who tirelessly transport us, whether its our delivery personnel, rickshaw pullers, or drivers. “Wow! Bahon” creatively bridges the divine and the mundane, recognizing the godly bahons that carry our deities during festivities and the earthly bahons who carry us through our daily routines.

Wow! Momos Wow! Bahon Campaign Honours Everyday Heroes this Durga Puja

In Hindu mythology, the gods and goddesses have their divine bahons or vehicles – Durga Ma rides upon a Lion, Lord Ganesha on a Mouse, Lord Kartik on a Peacock, Devi Lakshmi on an Owl, and Devi Saraswati on a Swan. These divine bahons symbolize the connection between the divine and the mortal realm. Similarly, the Wow! Bahon campaign brings to light the remarkable connection between our everyday heroes and the deities they serve.

The “Wow! Bahon” campaign intertwines these two worlds seamlessly, highlighting the parallel between the divine and the human bahons. As the campaign unfolds, it beautifully showcases how our everyday Bahons are as vital to our lives as the divine bahons are to the gods and goddesses.

Muralikrishnan, the CMO and Co-founder of Wow! Momo Foods Pvt. Ltd., expressed his thoughts on the campaign, saying, “The Wow! Bahon campaign harmoniously unites the divine and the everyday, exalting those who exemplify the utmost dedication to service in our contemporary society.

These unsung heroes, including the devoted food delivery personnel, alongside the unwavering cab drivers, rickshaw operators, auto-rickshaw drivers, and bus drivers, exemplify the pinnacle of service.

Much like the divine Bahons of Hindu mythology that carry gods and goddesses, these individuals elevate the quality of our lives, ensuring seamless daily functioning. Their unwavering commitment to service is a testament to the noblest of human endeavors, deserving our utmost admiration and gratitude. This campaign reveres this exquisite parallel and extols the profound importance of acknowledging and honoring those who embody the good in our communities.“

Kanchan Datta, the Founder & CEO of Inner Circle Advertising India Pvt. Ltd., the creative mastermind behind the campaign, added, “At Inner Circle Advertising, we realised that there existed a whole community of unsung heroes on whose shoulders rested the entire ecosystem of this 4-day extravaganza.

From rented car drivers to delivery boys to sales promoters to hand drawn rickshaw pullers, there existed thousands of people who strove tirelessly day and night to make our lives comfortable.

Without them, there would be no pujo. So, we made them the central part of our brand narrative, celebrating them and likening them to the immoral animals on whom Durga and the family make their journey to our mortal realm.”

This campaign creatively encapsulates the spirit of Durga Puja while acknowledging the invaluable role that Bahons play in both our daily lives and during the festivities. Kolkatas Durga Pujo is celebrated with grandeur and has been recognized by UNESCO as an Intangible Cultural Heritage. This campaign aims to highlight the economic and cultural significance of the festival while paying tribute to those who help make it all possible.

In addition to this heartfelt campaign, a series of activities have been undertaken to extend the recognition and appreciation for our Bahons. Five beautifully crafted statics have been released, creating a sense of anticipation for the master film of the campaign. Additionally, five motion graphic short films are set to follow the master films, released from Sashti to Dashami, further weaving the narrative of the Wow! Bahon campaign into the fabric of the festivities.

Furthermore, Wow! Momo, Wow! China, and Wow! Chicken are undertaking an exceptional pan-India on the ground activity. We will give away food to 50,000+ Bahons, including drivers, food delivery personnel, and Puja volunteers of Durga Puja and Navratri. This initiative not only recognizes their dedication but also integrates the spirit of sharing and gratitude during the festive season.

YouTube Video: youtu.be/-Rznn7yPvR0feature=shared.

During this festive season, “Wow! Bahon” reminds us to appreciate and recognize the Bahons of our lives. Just as the divine bahons are revered for their service, so should our everyday heroes be celebrated. Small acts of kindness and gratitude can have a profound impact on those who work tirelessly to ensure our lives and celebrations run smoothly.

Join Wow! Momo, Wow! Chicken, and Wow! China is celebrating the unsung heroes of Durga Puja this year, recognizing the divine connection between the godly bahons and the everyday Bahons. Share in the joy, and remember to extend your gratitude to those who carry you through life. #Wow-Bahon

Royal Ranthambore Heritage Collection is partnering with the multi-city event for the second year in a row

The event will take place across seven cities from October 2023 onward

Royal Ranthambore Heritage Collection proudly announces its continued partnership as the Presenting Partner for the Business Today Golf Championship, Indias prestigious corporate golf tournament. This marks the second consecutive year of collaboration, reaffirming their commitment to the game of golf. This also comes soon after Royal Ranthambore partnered with one of the playing teams called Royal Ranthambore Athletic Drive at the Delhi Golf Club League 2023.

Royal Ranthambore Heritage Collection presents BT Golf Championship 2023-24

The Business Today Golf Championship, now in its 25th year, is set to kick off in October 2023 and promises to be a sporting extravaganza like no other. Spanning seven vibrant cities across India, this multi-city event aims to bring together 700 influential leaders and decision-makers from various sectors.

The tournament will tee off at the esteemed ITC Classic & Golf Club Manesar in Delhi-NCR on October 21, 2023. The excitement will continue to reverberate across the country with subsequent events scheduled at some of the most prestigious golfing venues, including Tollygunge Club in Kolkata, the Hyderabad Golf Associations course in Hyderabad, Panchkula Golf Club in Chandigarh, Oxfordshire Golf Course in Pune, Willingdon Sports Club in Mumbai, and culminating at the Prestige Golfshire Club in Bengaluru.

Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd., expressed his enthusiasm about this renewed partnership, stating, “We are delighted to join forces with Indias premier corporate golf tournament for the second year running. Our previous collaboration yielded tremendous success, and we are excited to deliver an even more remarkable experience for participants and golf enthusiasts this year.”

He further elaborated, “Our partnership with the Business Today Golf Tournament is grounded in the shared values we perceive between the sport and our Royal Ranthambore Heritage Collection. We believe our product embodies luxury and sophistication, mirroring the very essence of the game of Golf. Through the Delhi Golf Club league and this partnership, we aim to offer the ultimate embodiment of the Royal Experience.”

Business Today initiated this series with the aim of uniting top corporate leaders in a setting beyond their daily business routines. Over the years, the tournament has evolved but has maintained its core essence – a perfect blend of outdoor entertainment and business networking. It has now grown into a prominent national event, attracting top corporate personalities from every corner of India. What started as a standalone event has blossomed into a multi-city competition, occasionally featuring nearly a thousand participants, culminating in a grand finale.

With Royal Ranthambore Heritage Collection as the Presenting Partner, the Business Today Golf Championship 2023-2024 promises to be a unique and unforgettable experience for all participants, embodying the spirit of luxury and sophistication that both the tournament and the brand stand for.

Key Takeaways

The Grid Dynamics Generative AI Product Data Starter Kit solves two pervasive challenges for enterprise companies-creating and maintaining high-fidelity product catalog attribution and crafting engaging product names and descriptions at scale.

The Generative AI Product Data Stater kit vastly improves the product attribution process with automated tasks including ingesting, normalizing and harmonizing raw product data, and extracting precise and compelling product attributes from images and existing descriptions.

This starter kit leverages generative AI to create personalized, consistently on-brand product data names and descriptions, and translates the product data into multiple languages-enabling enterprises to drive customer acquisition and retention, and increase bottom-line revenue.

Grid Dynamics Holdings, Inc. (NASDAQ:GDYN) (Grid Dynamics), a leader in enterprise-level digital transformation services and solutions, today proudly introduced its Generative AI Product Data Starter Kit. The innovative start kit enables CPG, Manufacturing and Retail companies to address two important business challenges-creating and maintaining high-fidelity product catalog attribution and crafting compelling product names and descriptions at scale.

Grid Dynamics Introduces Generative AI Product Data Starter Kit

Competing in todays dynamic e-commerce environment with business-driving marketing, merchandising and search activities requires high-quality product attributes, titles and descriptions. Yet its a daunting task and a challenge for many brands and retailers to generate engaging product attributes, titles and descriptions that capture brand voice, resonate with customers, and incorporate personalized elements. This is especially true across e-commerce marketplaces where product data comes from various sources, including customers, and the data quality is often inconsistent. The new Generative AI Product Data Starter Kit from Grid Dynamics is designed to meet these demands by transforming mundane attributes and stale product data into captivating, personalized content, bolstering brand consistency and deepening customer engagement. The starter kit vastly improves the efficiency of product attribution with several automated tasks including ingesting, normalizing and harmonizing raw product data, and extracting precise and compelling product attributes from images and existing descriptions. In addition, the starter kit leverages Generative AI to elevate product data creativity, craft compelling product names and descriptions, and enhance the data with personalization, translation and SEO.

“The Grid Dynamics Product Data Starter Kit is a manifestation of the companys dedication to developing pragmatic solutions that enable our clients to grow. This starter kit serves enterprises across a spectrum of industries, from Retail to Manufacturing to Pharma, and were thrilled for our clients to experience the transformative impact solutions based on this starter kit can bring to their business,” said Eugene Steinberg, Technical Fellow at Grid Dynamics.

Key benefits of the starter kit

Seamless API integration: With its API-first architecture, the kit enables easy integration with various platforms, allowing businesses to customize and shape their digital commerce environment.

Catalog attribution and data harmonization: Enhance the quality, consistency, and reliability of the product catalog by attributing the sources of data and harmonizing the data across the sources.

Precision in product attribution: Utilizing advanced image recognition and large language models, the kit offers detailed and accurate product descriptions that resonate with consumers.

User-generated content analysis: Identify and extract relevant information and product attributes, from user-generated content (customer reviews, social media, video-sharing websites).

Elevated content creation: Transform rudimentary product information into compelling narratives. By focusing on data accuracy and customer engagement, businesses can differentiate themselves in a saturated e-commerce space.

Consistent brand messaging: The kit enables a consistent brand voice and style across diverse product offerings.

Strategic SEO approaches: Enhance your digital presence, drawing increased organic traffic and achieving superior placements in search results through the kits SEO capabilities.

Streamlined product onboarding: Reduce time-to-market and enhance efficiency with automated processes for product introduction.

Global reach: Meet the demands of international markets with automated multilingual content translation, expanding your brands global footprint.

This starter kit is the latest innovative, problem-solving solution from Grid Dynamics and supports the companys GigaCube growth strategy-driving innovation at the intersection of business, data, and technology. Visit this page to learn more about the Generative AI Product Data Starter Kit from Grid Dynamics.

About Grid Dynamics

Grid Dynamics (Nasdaq:GDYN) is a digital-native technology services provider that accelerates growth and bolsters competitive advantage for Fortune 1000 companies. Grid Dynamics provides digital transformation consulting and implementation services in omnichannel customer experience, big data, analytics, search, artificial intelligence, cloud & DevOps, and application modernization. Grid Dynamics achieves high speed-to-market, quality, and efficiency by using technology accelerators, an agile delivery culture, and its pool of global engineering talent. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices across the US, Mexico, UK, Europe, and India.

To learn more about Grid Dynamics, please visit www.griddynamics.com. Follow us on Facebook, Twitter, and LinkedIn.

Forward-Looking Statements

This communication contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are not historical facts, and involve risks and uncertainties that could cause actual results of Grid Dynamics to differ materially from those expected and projected. These forward-looking statements can be identified by the use of forward-looking terminology, including the words “believes,” “estimates,” “anticipates,” “expects,” “intends,” “plans,” “may,” “will,” “potential,” “projects,” “predicts,” “continue,” or “should,” or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include, without limitation, quotations and statements regarding our product capabilities and benefits, our GigaCube growth strategy, and our companys future growth.

These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside Grid Dynamics control and are difficult to predict. Factors that may cause such differences include, but are not limited to, any factors limiting our product capabilities, the benefits of our products, and our companys growth and growth strategy.

Grid Dynamics cautions that the foregoing list of factors is not exclusive. Grid Dynamics cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Grid Dynamics does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based. Further information about factors that could materially affect Grid Dynamics, including its results of operations and financial condition, is set forth under the “Risk Factors” section of the Companys quarterly report on Form 10-Q filed August 3, 2023, and in other periodic filings, Grid Dynamics makes with the SEC.

The recently held “Mata Ki Chowki” program in the vibrant heart of Devanahalli, Bangalore, turned into an enchanting affair with the spectacular performance by none other than the celebrated Bollywood singer, Ms. Richa Sharma. The event witnessed a grand success, leaving all in attendance spellbound with Ms. Sharmas soul-stirring rendition of devotional and contemporary melodies.

Mata Ki Chowki held in Devanahalli, Bangalore

The “Mata Ki Chowki” event went beyond just Ms. Richa Sharmas performance. The electrifying jhaki, a colourful and exuberant procession, added a burst of energy to the festivities. Participants donned vibrant attire and carried beautifully crafted idols, bringing the essence of the event to life. Alongside the jhaki, various other artists and performers graced the stage, delivering captivating acts that celebrated the rich cultural heritage of the region. The synergy between the jhaki and these performances elevated the event to a new level of grandeur.

Ms. Richa Sharma, known for her powerful and melodious vocals, took centre stage at the Mata Ki Chowki event, leaving the audience in awe. Her mesmerizing performance effortlessly weaved together traditional devotional songs and contemporary tunes, creating a profound connection with the spirituality of the event. The attendees were entranced by her soulful renditions, making it a night to remember. Ms. Richa Sharmas performance at the “Mata Ki Chowki” event was a resounding success, leaving attendees with a surreal and memorable experience. Her soulful melodies, coupled with the vibrant jhaki and mesmerizing performances, truly encapsulated the spirit of the event. The events strategic location in Devanahalli, in close proximity to AeroOne, further added to the charm and grandeur of the evening.

Mr. Varun Sharma, Chairman of MVN Group, expressed his enthusiasm for this spectacular event and emphasized its significance for both the organization and the local community. Sharing his gratitude Mr. Varun Sharma said, “The massive gathering we witnessed today was a quintessential example of our vibrant traditions and values. It was a truly a celebration of cultural diversity, unity, and the deep-rooted traditions that define our nation. I would like to convey my heartfelt appreciation for the dedicated efforts of the organizing team, volunteers, and participants who played a pivotal role in making this event a resounding success. The soulful voice of Ms. Richa Sharma not only personified the essence of Bangalores vibrant culture and community spirit, but also made today’s program an event to remember for years to come.“

Situated in the diverse area of Devanahalli, the event took advantage of its prime location in close proximity to Kempegowda International Airport. The charm and convenience of this flourishing region only added to the overall success of the event. The “Mata Ki Chowki” event was held in the vicinity of the remarkable AeroOne project, which is setting new standards in architectural brilliance and operational efficiency. The project, with the completion of towers 1 and 2, is making remarkable progress. Its cutting-edge design, characterized by both aesthetics and functionality, is poised to redefine Bangalores skyline. Attendees had the opportunity to learn about the innovative features and technologies that make AeroOne a standout in its class, shaping the future of the citys infrastructure and skyline.

About Ms. Richa Sharma

Ms. Richa Sharma is a celebrated Bollywood singer known for her powerful and melodious vocals. She has captivated audiences with her enchanting performances in the world of music and has received numerous accolades for her contributions to the industry.

About AeroOne

AeroOne is a groundbreaking architectural project that redefines the skyline of Bangalore with its exceptional design and operational efficiency. With towers 1 and 2 completed, AeroOne is making remarkable progress and setting new standards in infrastructure development.

Campus Activewear partners with music sensation King for #VibeWithOGKing campaign

Campus OG Collection stands for self-expression and flaunting your unique style

The contest offers a chance to 10 lucky winners to meet King in person and 300 people to attend his New Life India Tour

A unique opportunity for fashion-forward individuals and Kings fans to come together in music and fashion

Campus Activewear, one of India’s largest sports and athleisure footwear brands, today announces its collaboration with the music sensation, King, for the #VibeWithOGKing campaign. The campaign offers King’s fans a chance to meet him in person and attend his New Life India tour concert organised by BookMyShow. The heart of the campaign shines on the Campus OG range, which holds a special place in King’s fashion choices and serves as the ultimate fashion accessory for self-expression. The shoes are designed to transcend conventional fashion, empowering individuals to showcase their unique personalities and radiate confidence through their footwear choices.

Campus Activewear and King Team up for #VibeWithOGKing Campaign; Win a Meet & Greet!

Campus Activewear’s #VibeWithOGKing campaign is opening the doors for fans to vibe with the pop sensation, King. Between October 15 to November 30, 2023, participants will be invited to acquire a pair of Campus OG shoes across platforms and dive headfirst into the “VibeWithOGKing” contest. By following @campusshoes on Instagram and ensuring their contact information is up to date, they’ll throw their hat into the ring. And who knows, that toss could lead them to a face-to-face encounter with King-making their dream a reality. But there’s more in the pot; 300 free concert passes to King’s show are up for grabs for earnest participants. However, its important to note that while participation is open to all, it doesnt necessarily mean victory. So, get your Campus OGs on and join the fun before the clock strikes midnight on November 30, 2023.

Speaking about the new campaign, Ms. Prerna Aggarwal, Chief Marketing Officer, Campus Activewear said, “The #VibeWithOGKing campaign is a celebration of confidence and individuality as we believe fashion is a form of self-expression. Our Campus OG collection, launched in association with King, is the ultimate fashion accessory for those who value style and self-expression. But we’re not just about fashion; were about experiences. Our campaign not only invites you to enjoy the beat at Kings concert but also to meet the pop icon in person, ensuring that your unique style goes beyond fashion and becomes a statement. Were excited to inspire the youth to embrace their unique style, make a bold fashion statement, and unleash their ‘swag’ in their unique way with Campus OGs.”

The ‘Campus OG‘ collection by King and Campus Activewear is available across all retail stores and online ecommerce platforms. Fashion-conscious individuals, especially those who value self-expression and individuality, get ready to express yourself with the ultimate fashion accessory that empowers confident self-expression.

To stay updated on the #VibeWithOGKing campaign follow @campusshoes on Instagram and explore the Campus OG collection on www.campusshoes.com/collections/campusogs.

Detailed T&C for VibeWithOGKing contest: www.campusshoes.com/pages/terms-conditions.

About Campus Activewear Ltd.
Campus is India’s largest sports and athleisure footwear brand in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal with his acumen, skill and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ”Campus” has emerged as the biggest domestic sports and athleisure footwear brand in India that offers a diverse product portfolio for the entire family.

With the changing market dynamics, Campus sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through fashion forward approach. With over 19000+ multi-brand retail stores, over 200 company’s exclusive outlets, website (campusshoes.com) and amongst one of the top brands available on e-commerce portals, Campus secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points and an attractive product value proposition making Campus, an aspirational brand especially for – young adults, everyday performers and fashionistas. Strengthening the brands leadership position in India, Campus recently got listed in May 2022.

Sanosan Baby, the premium German baby care brand, has taken India by storm with its meticulously crafted, top-tier baby skincare products. The exceptional collection of products launched by the company has met overwhelming demand across the nation, from bustling metropolises to tier-I and tier-II cities.

Snosan Care Oil, Care Creme, Bath & Shampoo and Care Lotion Present in the Sanosan Gift Hamper

Over the past two years, Sanosan Baby, made in Germany, has made its mark by simultaneously conquering key markets in Karnataka, Maharashtra, Assam, and the national capital, New Delhi. Taking its popularity to the next level and making it convenient for parents to access a complete baby care solution designed to meet the unique needs of Indian babies delicate skin, the brand has recently introduced a thoughtfully curated gift hamper. This hamper comprises top-quality products, including the beloved Sanosan Baby two-in-one Bath & Shampoo for gentle cleansing of both skin and hair, Moisturizing Baby Care Lotion, Care Oil, and the nourishing Sanosan Baby Care Cream. These products cater to the specific requirements of delicate baby skin, and the Sanosan Baby comprehensive gift hamper is in high demand among Indian mothers.

Sanosan Gift Hamper

Sanosan Babys commitment to chemical-free, natural ingredients in its products has resonated with discerning parents seeking the best care for their infants. This commitment has led to the establishment of a robust network of over 850 dedicated dealers and distributors. Marketed by Glowderma, Sanosan products are readily available on their dedicated e-commerce platform, www.sanosanbaby.in, and leading online marketplaces such as Amazon and other e-commerce platforms.

Mr. Rajesh Khatri, Managing Director, Glowderma said, “We have received an inundation of positive feedback from parents across the country, and we are committed to spreading awareness about why Sanosan Baby products are the ideal choice for their little ones. Sanosan stands for natural ingredients and uncompromising quality, setting a distinct benchmark in the Indian market.”

Sanosan Baby has quickly become the most trusted brand for over 1,50,000 satisfied mothers, solidifying its dominance in the Indian baby skincare market. Backed by Glowdermas two decades of skincare formulation expertise, Sanosan Baby has achieved remarkable growth in India, outperforming the industrys average growth rate of 30 percent with an astounding 100 percent year-on-year growth.

In line with its mission to provide the best for infants, Sanosan Baby, in collaboration with Glowderma, is committed to educating parents about the benefits of natural, chemical-free baby care products. Meanwhile, Sanosan Baby has embarked on a series of awareness campaigns and initiatives designed to empower parents with knowledge to make informed choices for their childs well-being.

As Sanosan Baby continues to win the hearts of Indian parents, the brand is on an upward trajectory of expansion. With a relentless dedication to quality and a growing demand for its products, the brand is actively exploring opportunities to introduce new product lines and expand its presence to untapped regions.

For more information, please visit: sanosanbaby.in.

ASICS Corporation announces that ASICS Ventures Corporation will host a pitch event with the theme of “Ideas for collaboration with ASICS India Private Limited (AIN)“, with Indian startups. The program name is “ASICS Innovation Pitch in India“, and ASICS Ventures and AIN will play a central role in managing the program. In addition, this event is powered by GHV Accelerator (1), India’s leading startup accelerator.

ASICS Innovation Pitch in India powered by GHV Accelerator

This is the sixth program for startups by ASICS, following the TENKAN-TENTM(2), held twice in Europe, and the ASICS Accelerator Program (3), held three times in Japan. This is the first such program in India.

India is the largest population in the world, and the Indian athletic footwear market is experiencing a surge in demand driven by the country’s growing health consciousness and fitness culture. ASICS aims to achieve sales of US$100 million by 2026 through improvement of its brand power and providing innovative products in India. (4)

At ASICS Innovation pitch, startups will be invited to participate in following three themes: “Broader Market Access to Runners“, “More Attractive Running Experiences“, and “Better Products Based on VISION2030“, with the aim of accelerating business development in India and creation of future new business.

ASICS will solicit proposals for cooperation with AIN and select six finalists to participate in the pitch event after document screening from October 18 to November 30, 2023. The pitch event is scheduled to be held in March 2024, and the winning companies will begin business collaboration with AIN, aiming for early social implementation.

ASICS is reinforcing its relationships with the winners of past programs. With Ashirase, Inc. (5), ASICS conducted demonstration experiments with the support of ASICS Institute of Sport Science in March 2022. ASICS announced its investment in Ashirase, Inc. to further strengthen their relationship in October 2022.

As society and the environment undergo rapid changes, it is critical that ASICS bolsters both its in-house research and development and also actively seeks promising expertise from outside in order to offer products, services, and an environment that contributes to further improving people’s health conditions from both mind and body perspective. ASICS Group wishes to achieve sustainable growth by continuing to partner with startups that would create new value and innovation.

Overview of ASICS Innovation Pitch in India

Program name – ASICS Innovation Pitch in India

Application period – October 18 – November 30, 2023

Application themes

Ideas on the following three themes will be solicited.

1. Broader Market Access to Runners for more runners in India getting to know ASICS
Ideas for new locations, services, and events that increase the number of ASICS runners contact points

2. More Attractive Running Experience for providing runners in India more happiness
Ideas for services that make the running experience more attractive, services that support the maintenance and improvement of runner motivation, and ideas on new purchasing experiences

3. Proposing Better Products Based on VISION2030 for providing best-in-class products with runners in India
Ideas for products such as high functional running shoes that make use of local production, sustainable products, and introduction of products that are compatible with multiple languages

Qualified Applicant

A company that has been established within 10 years at the time of application and is registered as a legal corporation or a company mainly based in India

For further information visit ASICS Innovation Pitch in Indias Official Website.

Notes to editors

(1) GHV Accelerator official website www.ghvaccelerator.com

(2) The ASICS TENKAN-TEN Sports & Well-Being Growth Catalyst is a global startup acceleration program focusing on growth stage startups helping them to scale their businesses.

(3) ASICS Accelerator Program aims to create new value through working together with passionate entrepreneurs who fully devote their life to solving social problems as Mr. Onitsuka used to do so.

(4) The 8th Investment Day, “Growth Strategy in India and ASIA,” June 6, 2023
assets.asics.com/system/media_libraries/3937/file.pdf_ga=2.81505111.1187548510.1695604429-1378949006.1663073881

(5) Ashirase, Inc. is a startup company engaged in the development of a walking navigation system “ASHIRASETM” for the visually challenged, and won the Excellence award at the ASICS Accelerator Program in 2021.
On October 5, 2022, ASICS announced the release of investment in Ashirase, Inc. The press release can be found here.

The Indian real estate sector is in the midst of a transformative period, as the festive season is already underway. Traditionally, festivals in India have consistently proven to be auspicious for property investments. This year, the industry is witnessing a substantial surge in sales and demand, riding the wave of optimism that the season brings.

SAYA Group Elevating the Indian Real Estate Landscape with Navratri Offers

As the festive season has commenced, Saya Groups exclusive Navratri offers come as a shining testament to the palpable sense of optimism in the real estate market. A combination of factors, including economic stability, favourable government policies, and evolving consumer sentiment, has converged to create an environment ripe for real estate growth.

Saya Group is known for its unwavering dedication to quality, prime locations, and exceptional customer service. The Navratri offers are yet another testament to their commitment to customer satisfaction and building a community of happy homeowners. Buyers of Saya Gold Avenue, where more than 1200 families are already residing, can enjoy exclusive advantages, including the chance to win home decor vouchers worth up to INR 2 lac on booking their properties. They can benefit from additional advantages, including exclusive inventory, free car parking, free club membership, no PLC charges, and attractive discounts as well. The booking shall be GST-free, and buyers will get immediate registry and possession. Buyers can explore various projects by SAYA Group and choose their desired property to invest in.

Mr. Vikas Bhasin, Chairman & Managing Director of Saya Group, expressed his enthusiasm for this festive season, “We wish all our customers a joyful Navratri and are excited to extend these compelling offers to make their celebrations even more special. Saya Groups properties, particularly Saya Gold Avenue, are synonymous with quality and convenience. Now, with these exclusive Navratri benefits, we invite you to join the Saya family and experience a life of comfort and luxury.”

Saya Gold Avenue offers meticulously designed 2-3 BHK homes in the strategic location of Indirapuram, ensuring easy connectivity to Delhi, Noida, Ghaziabad, and Gurugram through NG-24. With ready-to-move-in properties and a plethora of amenities, it has already garnered significant interest from discerning homebuyers, making it a golden opportunity for those in pursuit of their dream homes.

Additionally, Saya Group, renowned for its commitment to quality and timely delivery, has already handed over 498,889 sq. mt of residential spaces and has 216,464 sq. mt of commercial area under construction. For comprehensive details on their exclusive Navratri offers and their exceptional real estate ventures, visit their project venues.

In the world of celebrity endorsements, the latest MAK Lubricants TVCs featuring brand ambassador Rahul Dravid stand out as a delightful surprise. Unlike most commercials, these sharp-edited, fun films feel more like mini-movies, showcasing everyday situations we all can relate to.

Mr. Dependable, Rahul Dravid: BPCL’s Brand Ambassador

The first TVC, aimed at car owners, skilfully captures the essence of commonplace household discussions escalating into serious debates over trivial matters. Dravid, with his ever-reliable persona, swoops in to inject levity, underscoring the importance of making wise choices, whether its about engine oil or selecting the right school for your child.

Similarly, the second TVC, catering to bike and scooter owners, derives humour from the complex decisions surrounding love and life. Dravids intervention serves as a reminder that decisions, whether related to engine oil or relationships, should be approached with careful consideration.

Lastly, targeting truck owners, the advertisement humorously illustrates the ripple effect of a breakdown, humorously linking it to the closure of a beloved dhaba. Dravids sagacious advice underscores the significance of dependability, both in the choice of engine oil and in discovering the best chicken joint in town.

These TVCs are truly exceptional, not just for their clever wit and humour, but also for Rahul Dravids remarkable comedic talent. What sets them apart even more is the remarkable range of characters portrayed, from the earnest husband and the puzzled scooter owner to the affable Sardarji. This diverse portrayal adds a layer of authenticity and relatability to the storytelling, making it all the more engaging and enjoyable.

P. Sudhahar, Executive Director (Lubes), articulates this sentiment with precision, “These TVCs exemplify our unwavering dedication to dependability. They embody our core values of reliability and quality, reinforcing our commitment to delivering exceptional products that our customers can rely on.”

S. Abbas Akhtar, Chief General Manager (Public Relations & Brand), who played a pivotal role in conceiving, scripting, and positioning these films, shares his insights, “By interweaving relatable, real-life situations with the significance of choosing the right engine oil, weve crafted narratives that resonate deeply with our audience. Through this creative approach, we aim not only to entertain but also to educate our customers about the importance of making informed decisions regarding their choice of engine oils.”

Overall, these MAK Lubricants TVCs, featuring Rahul Dravid, do more than just market a product; they offer an engaging narrative that not only brings a smile to your face but also cultivates a deeper understanding of the significance of dependability when selecting engine oils for your vehicle.

Links to TVC’s

TVC 1 – Bharat Petroleum – Aapki Gaadi Ka Mr. Dependable!
Link – youtu.be/6h0c3seflxAsi=9uSbluRaQsdRZT2d

TVC 2 – Bond between MAK Lubricants and Rahul Dravid – our Mr. Dependable | Scooter
Link – youtu.be/OBhE-ZHhPQIsi=5rCCqM0sWbwbxHUh

TVC 3 – Bond between MAK Lubricants and Rahul Dravid – our Mr. Dependable | Truck
Link – youtu.be/VzvaDlABheksi=PMcxNShULRo1kv7H

About Bharat Petroleum Corporation Ltd. (BPCL)

Fortune Global 500 Company, Bharat Petroleum is the second largest Indian Oil Marketing Company and one of the premier integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, with a significant presence in the upstream and downstream sectors of the oil and gas industry. The company attained the coveted Maharatna status, joining the elite club of companies having greater operational & financial autonomy.

Bharat Petroleum’s Refineries at Mumbai, Kochi and Bina Refinery have a combined refining capacity of around 35.3 MMTPA. Its marketing infrastructure includes a network of installations, depots, energy stations, aviation service stations and LPG distributors. Its distribution network comprises over 21,000 Energy Stations, over 6,200 LPG distributorships, 525 Lubes distributorships, 123 POL storage locations, 53 LPG Bottling Plants, 70 Aviation Service Stations, 4 Lube blending plants and 4 cross-country pipelines.

Bharat Petroleum is integrating its strategy, investments, environmental and social ambitions to move towards a sustainable planet. The company has chalked out the plan to offer electric vehicle charging stations at around 7000 energy stations over next 5 years.

With a focus on sustainable solutions, the company is developing a vibrant ecosystem and a road-map to become a Net Zero Energy Company by 2040, in Scope 1 and Scope 2 emissions. Bharat Petroleum has been partnering communities by supporting innumerable initiatives connected primarily in the areas of education, water conservation, skill development, health, community development, capacity building and employee volunteering. With ‘Energising Lives’ as its core purpose, Bharat Petroleum’s vision is to be the most admired global energy company leveraging talent, innovation & technology.