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Prop-tech startup HouseEazy raises $1 million in funding 

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Online marketplace for pre-owned homes, HouseEazy, has secured $1 million in a seed funding round led by Antler, with participation from India Accelerator, AC Ventures, Agility Ventures, Finvolve Ventures, Pirojsha Godrej, and Droom’s founder Sandeep Aggarwal.

The proptech company had previously raised $375,000 in a pre-seed round in June of the preceding year. According to a press release by HouseEazy, the new capital infusion will be directed towards enhancing distribution channels and bolstering technological capabilities.

Co-founded in 2021 by Tarun Sainani and Deepak Bhatia, HouseEazy is constructing a comprehensive, data-driven technology platform. The platform aims to offer optimal prices and immediate liquidity for sellers while providing buyers with title-checked, refurbished, and ready-to-move-in homes.

The Noida-based company utilizes a proprietary machine-learning algorithm containing over 1.25 million data points. This algorithm facilitates real-time price offers, eliminating the necessity for numerous meetings and negotiations for sellers. The platform presents a variety of pre-verified options, enhanced with features like virtual staging, 3D walkthroughs, and drone shoots, allowing buyers to shortlist their homes efficiently.

HouseEazy offers additional in-house services, including prompt mortgage processing and legal support, enhancing the overall buying and selling experience for its customers.

The proptech firm asserts an Annual Recurring Revenue (ARR) of Rs 250 crore, maintaining profitability. It anticipates reaching an ARR of Rs 1,000 crore within the next 12-15 months, focusing solely on the NCR market. Additionally, HouseEazy reports onboarding over 3,000 partners on its portal.

Sasan Gir’s First: Woods at Sasan Grabs IGBC Green Resorts Platinum Rating

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In an unprecedented feat, Woods at Sasan, the avant-garde 5-star modern retreat nestled in the heart of Sasan Gir, proudly emerges as the first resort in the region to attain the prestigious Platinum rating from the Indian Green Building Council (IGBC) in the Green Resorts category. This groundbreaking recognition solidifies Woods at Sasans position as a trailblazer, setting new standards for eco-conscious luxury in Sasan Gir.

Mr. Maulik Bhagat, Founder & CEO at 1000 Island Hotels and Resorts, receiving the IGBC Platinum Rating felicitation at the Green Building Congress 2023

Formal Recognition at Green Building Congress 2023: The modern retreats commitment to sustainability reached new heights with the formal presentation of the Platinum award at the 21st Green Building Congress, held from November 23 to 25, 2023, at the Chennai Trade Centre in Chennai, Tamil Nadu.

Comprehensive Sustainability Initiatives: Woods at Sasans Platinum certification applauds its comprehensive sustainability initiatives, including:

Energy-efficient lighting, water conservation measures, waste reduction strategies, and responsible sourcing of materials.

A remarkable 75.3% green cover maintenance at the modern retreat.

Green education for guests, featuring nature walks on biodiversity, interaction with local farmers, and workshops on green lifestyles.

Notable Achievements:

Over 80% of the area is dedicated to native and drought-tolerant species of trees for reduced water consumption.

Journey to net-zero water status through efficient plumbing fixtures, water-efficient appliances, on-site wastewater treatment and reuse, and rainwater harvesting.

Plastic-free utensils, packaging materials, containers for toiletries, and water bottles.

Promotion of the local economy by purchasing 40% of food raw materials within a 50-km radius, and over 80% of the workforce hired locally.

Promotion of local culture through showcasing art, crafts, and cuisine, along with organizing folk dance and music for cultural events and the sale of local artifacts and home-made relishes.

Maulik Bhagat, CEO at 1000 Island Hotels and Resorts, “We are immensely proud to have received the Platinum rating from IGBC, affirming our dedication to sustainability. Woods at Sasan stands not just as a modern retreat but as a testament to the seamless coexistence of modern amenities and eco-consciousness.”

Sanjay Bhowmik, Corporate Operations Manager at 1000 Island Hotels and Resorts, “Sustainability lies at the core of our ethos. This acknowledgment not only reinforces our dedication but also signifies our relentless pursuit of planetary well-being. We are devoted to advancing sustainable practices, ensuring that every operational facet aligns seamlessly with our commitment to a greener, more responsible future.”

About Woods at Sasan
We are a 5-star modern retreat in the heart of the Sasan Gir forest, offering an exquisite blend of modern amenities and sustainability. Woods at Sasan is the flagship property of 1000 Island, a forward-thinking hub seeking to visualize and create a more progressive ecosystem of hospitality. As part of a global collective of thinkers and doers, 1000 Island believes that passion for thoughtful design and commitment to giving back to the environment can shape positive change. Woods at Sasan embodies this philosophy, going beyond great holidays to offer transformational experiences that remain with guests.

Green Building Congress 2023 Highlights
The Green Building Congress 2023 is a pivotal event, featuring three days of multiple conferences and a parallel exhibition showcasing Green Building Technologies, Products & Services. GBC serves as a catalyst for discussions, debates, and sharing perspectives on sustainable built environments, with a particular focus on accelerating the adoption of the Net Zero concept in India.

For more information, please visit www.woodsatsasan.com | 1000island.in.

TAK EXPO is Now ISEEVENTUS

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TAK Expo the organisers of ISEE – International Sourcing Exposition for Elevators & Escalators, India’s largest elevator show in Mumbai has undergone a change in name – ISEEVENTUS.

TAK EXPO is Now ISEEVENTUS

ISEE was conceptualized to bring together OEMs and components of the Elevator Industry to showcase India as a marketing hub. ISEE organized various knowledge imparting session & seminars over the three days. The first edition in December 2022 was spread out across 17,000 sq meter.

The second edition of ISEE will be held from December 5th to 7th 2024 at the Bombay Exhibition Centre and will be spread over 25,000 square meters.

TAK Expo will now be known as ISEEVENTUS. The management team remains the same as they gear up for the next edition of ISEE which is slated for December 5th to 7th 2024.

India has the manufacturing capability and prowess to compete at an international scale. ISEE created a platform to witness the latest in the technology in the Elevator & Escalator (E&E) industry. Gear up as the E&E industry gets ready to showcase itself from December 5th to 7th 2024.

For more details contact: prabodh@iseeventus.net or priyanka@iseeventus.net.

SEE U @ ISEE

In brief about ISEE

International Sourcing Exposition for Elevators & Escalators (ISEE) is being launched with the objective of ensuring a show that is an industry event which is by the industry, of the industry and for the industry. The show has received support from various trade associations such as the Council on Tall Buildings & Urban Habitat (CTBUH India), the International Association of Elevator Consultants (IAEC), Fire and Safety Association of India (FSAI) & the Elevator & Escalator Component Manufacturers’ Association of India (EECMAI). There are provisions for international pavilions. Lift Institute Solutions is the education partner at ISEE. The show is also supported by TAK Consulting Pvt Ltd and the Elevator and Escalator Safety Trust. (EEST).

To know more about the ISEE, visit www.iseeventus.net.

Yet Another Recognition for AcadAlly; Founder & Director, Yash Prakash, Features in “BW Disrupt List of Young Achievers 30 under 30”

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Yash Prakash, the visionary Founder & Director of AcadAlly, has achieved a significant milestone by being featured in the prestigious “BW BusinessWorld Disrupt List of Young Achievers 30 under 30” for 2023. Recognized as one of the top 30 Young Turks of the Indian Start-up Sector, this accomplishment is a testament to AcadAllys relentless dedication to transforming education through technology and data-driven insights.

Yash Prakash, Founder & Director, AcadAlly, Features in BW Disrupt List of Young Achievers 30 under 30

The inclusion of Yash Prakash in the “BW 30 Under 30” list is not only a personal triumph but also a resounding victory for the entire AcadAlly team, whose unwavering efforts have played a pivotal role in achieving this recognition. AcadAllys seamless integration with AI technology positions the organization at the forefront of innovation.

“This is a big win for team AcadAlly. I want to give a special shout-out to the team AcadAlly. Despite significant challenges, such as convincing investors of the market viability of our AI technology and product development, I have remained committed to transforming education through technology and data-driven insights,” Yash Prakash, Founder & Director, AcadAlly.

“This acknowledgement fuels our passion for driving innovation in the digital learning ecosystem. It will propel AcadAlly towards achieving its five-year vision, focusing on growth and harnessing tech-based education as a harbinger of change,” says Ridhi Agarwal, Founder of AcadAlly.

About AcadAlly

AcadAlly is a forward-thinking, deep-tech start-up in the education and healthcare sectors. The company is dedicated to transforming the education landscape by leveraging cutting-edge technology and data-driven analytics to empower students and educators. With its innovative AI engine, LEAP, AcadAlly is committed to delivering personalized and effective learning solutions that align with the National Education Policy (NEP) and transcend geographical and board-related boundaries.

SUTRA 2023: Pioneering Sustainable Trade Practices in Indian Markets

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The Sustainable Trade Summit (SUTRA) 2023, held on 16th and 17th December at Le Meridien, Gurugram, successfully concluded, leaving an indelible mark in the realm of responsible sourcing in Indian markets. This groundbreaking event, spearheaded by IDH, brought together industry leaders, policymakers, and experts to discuss and formulate solutions for the challenges faced in agri-commodity value chains, with a special focus on uplifting smallholder farmers.

Catalyzing responsible sourcing in Indian markets

The summit was a hub for thought-provoking discussions on sustainable trade, biodiversity conservation, sustainable manufacturing, and the pivotal role of gender in sustainable supply chains. SUTRA 2023 has set a precedent for future collaborations between businesses, governments, and civil societies, reinforcing the commitment to sustainable trade practices and manufacturing.

In the contemporary landscape, there has been a notable shift in perspective, underscoring the essential interconnection between business and sustainability. This transformation reflects a shared understanding among businesses, governments, and civil society organizations that the efficacy of a business hinges on the integration of sustainability at its core. This emphasis is particularly critical in the realm of agricultural commodities and their associated value chains, where a significant portion of food production is carried out by smallholder farmers.

Speaking at the event, Dr. Neelam Patel, Senior Advisor at Niti Aayog, emphasized the pivotal role of the agriculture and allied sector, stating, “Agriculture is of paramount importance in India, with over 50% of people depending on this sector. While Indian agricultural practices are predominantly sustainable, there is room for enhancement. The government is actively engaged in promoting sustainable agriculture through initiatives such as providing soil health cards, establishing custom hiring centres for farm machinery, and enhancing accessibility to quality seeds. Additionally, the government is championing Farmer Producer Organisation (FPO) models to bolster farmers bargaining power, advocating for natural farming, and facilitating training and skilling programs for farmers. Its a collaborative effort to further refine and fortify the sustainability of our agricultural practices.”

Rajesh Agarwal, Joint Secretary at the Ministry of Commerce, said, “Every country has its unique sustainability journey and requirements. Achieving equity in this transition is crucial, and consumer awareness is key. Continuous dialogue on the sourcing of sustainable products is vital. As we strive to reach Net Zero by 2070, its imperative to acknowledge that we contribute 40% of greenhouse gas emissions globally. This demands substantial investment and capacity building. Natural farming emerges as a strategy, and small and marginal farmers have the potential to transition towards sustainability. Its about fostering a collaborative and voluntary transition for a sustainable future.”

Expanding on the discourse during the event, with a specific focus on the Palm oil sector, Sanjeev Asthana, CEO of Patanjali Foods, remarked, “The Palm oil landscape in India faces a significant challenge, given that 90% of the Palm oil is imported. Achieving 100% sustainability and traceability in the supply chain proves to be a complex undertaking. While we are implementing best practices concerning water usage and integrated pest management in our Indian plantations, the broader sector grapples with substantial challenges. To address this, it is imperative to construct a comprehensive narrative that involves active participation from all stakeholders, including Civil Society Organizations (CSOs), NGOs, and other industry players.”

Reflecting on the event, IDH India Country Director – Jagjeet Singh Kandal said, “SUTRA 2023 marks a pivotal moment in our collective journey towards sustainable and responsible sourcing in Indian markets. I am inspired by the collaborative spirit exhibited at the summit, where industry leaders, policymakers, and experts joined forces to address the challenges within agri-commodity value chains. As IDH, we remain committed to fostering collective action, working hand-in-hand with these stakeholders to realise a future where responsible sourcing converges harmoniously to shape a more sustainable and equitable world. Together, we are steering the course towards positive change towards improved livelihoods, environmental stewardship, and gender equality within our agricultural landscapes.”

IDH serves as a convener, bringing together businesses, governments, and civil society organizations to facilitate joint actions. Our focus is on fostering collaboration to address issues and challenges in agri-commodity value chains, promoting concerted grassroots efforts for improved income, better jobs, a healthier environment, and gender equality.

Uninterrupted RBI Policy Rates Fuel Housing Market Growth: Insights from Developers

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The Reserve Bank of India (RBI) decided to keep the repo rate steady, as seen in its recent choice to maintain it at 6.5% for the fifth time, which indicates a commitment to economic stability. This deliberate decision has positive effects across various sectors, particularly impacting the real estate sector. A stable repo rate has several beneficial outcomes as it contributes to a more predictable economic environment, supporting long-term planning for businesses and investors.

Reserve bank of india

The RBIs measures to balance the repo rate and control inflation reflect its aim to balance economic growth while preventing excessive inflation. In the real estate sector, a stable repo rate promotes affordability for homebuyers, sustaining demand and boosting investor confidence. The recent decision by the RBI to keep the repo rate at 6.5% aligns with its broader goal of fostering sustainable economic growth and managing inflation, highlighting the importance of this measured approach for the real estate industry and the overall economy.

Mr. Sachin Gawri, Founder and CEO, Rise Infraventures Limited

The real estate industry will benefit from the RBIs decision to maintain repo rates at 6.5%. The decreased fluctuation in loan interest rates is anticipated to increase the trust of developers and purchasers, opening the door for steady long-term growth. Reduced lending rates speed up the development of residential and commercial real estate developments. Interest rate stability is expected to encourage investments among both first-time buyers and middle-class consumers. In the real estate market context, this stability is particularly beneficial, as it helps maintain affordability for homebuyers, sustains demand and balances the need for growth while controlling inflation.

Mr. Pankaj Kumar Jain, Director, KW Group and Vice President CREDAI Ghaziabad

RBI has kept the repo rate unchanged citing global economy is showing signs of slowdown. The RBI decision to ensure inflation progresses along the target of 4% and CPI inflation projections to be kept at 5.4% has prompt RBI to keep the rate unchanged. The Real Estate Sector always supports for a lower interest rate for the buyers as the reduction of the interest reduces the overall loan which is important for affordable sector and mid income buyer. We welcome the move as the rates are not increased but looking for a reduction in near future.

A consistent repo rate at 6.5% provides a stable financial environment for the real estate sector. This steady rate encourages borrowing at predictable costs, fostering investor confidence. With a reliable financial landscape, developers can plan strategically, homebuyers benefit from sustained affordability, and overall, it contributes to a conducive atmosphere for continued growth and performance in the real estate market,” says Mr. Mukul Bansal, MD, Motiaz.

Mr. Deepak Kapoor, Director, Gulshan Group

RBI’s decision to keep the repo rates stable at 6.50% is in favour of the real estate sector and resonates with both developers’ and buyers’ sentiments, as this would increase investments in the sector. The stable interest rate would allow buyers to invest in their desired projects without burning a hole in their pockets. This would maintain the upward trajectory of the sector, also encouraging buyers who have been inclining from mid-segment projects towards high-end projects. With the festive season already being a boon for real estate, the stable repo rates have marked the end of the year quite well.

The RBIs decision to keep the repo rate at 6.5% bodes well for the Indian housing and home loans sector. With interest rates stable, home buyers can enjoy a favorable environment for securing loans. The steady stance fosters confidence in the markets stability. While maintaining an optimistic outlook, potential home buyers can take advantage of this conducive lending environment, anticipating a positive impact on affordability and accessibility within the real estate market. Mr. Ashwinder R Singh, CEO, Residential – Bhartiya Urban

Mr. Vikas Bhasin, Chairman and Managing Director, Saya Group

The RBIs stance instils hope in the sector, suggesting that good times are back again. The decision to keep the repo rate unchanged indicates macro and micro economic stability. It will catalyse year-end housing sales and contribute substantially to the sectors growth in 2024. This decision presents the picture of the countrys resilient economy. It is expected to stimulate growth, favourably for the premium housing and commercial segments.

Continuing its status quo maintaining streak, the RBIs decision to keep the repo rate at 6.5% is a welcome step. With GDP estimated to grow at 7% in FY2024, the Sensex hitting new highs, prices of crude oil under control and inflation tapering down, we expect the real estate sector to continue with the stellar performance it had exhibited in 2023 well into the coming year. The decision indicates stability, which is much needed for robust realty growth,” says Mr. Prateek Mittal, ED, Sushma Group.

The Reserve Bank of Indias choice to maintain the existing interest rates signifies a positive step towards easing the financial strain on potential homebuyers. The notable surge in monthly EMIs in recent months has posed substantial challenges for individuals in the middle and lower-income brackets aspiring to own a home. By upholding a stable interest rate environment, there is an optimistic expectation that these prospective,“says Mr Tejpreet Singh, MD Gillco Group.

Mr. Ajayendra Singh, Vice president (Sales and Marketing), Spectrum Metro

The Reserve Bank of Indias decision to maintain the status quo on the repo rate is an encouraging announcement. It reflects optimism in Indias economic growth trajectory. It will instil confidence among real estate developers and buyers and foster stability with the assurance that interest rates will remain low. The move will provide a significant boost to the real estate market in the coming times.

Archies Spreads Holiday Cheer with #ArchiesJoyfulGiving Social Media Campaign this Christmas

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Archies, a pioneer in heartfelt expressions, is thrilled to the launch of its festive social media campaign, #ArchiesJoyfulGiving, just in time for the holiday season. The campaign aims to bring joy and warmth to the hearts of Archies followers by encouraging them to share their cherished Archies gift memories and participate in a week-long celebration of surprises.

Christmas Campaign

From 16th December to 25th December 2023, Archies has invited its community to embark on a journey down memory lane by sharing their most treasured Archies gift memories. The #ArchiesJoyfulGiving campaign seeks to create a nostalgic and heart-warming thread of joyful moments, fostering a sense of community and connection during this special time of the year.

Varun Moolchandani, Executive Director of Archies, expressed his excitement about the campaign, saying, “This holiday season, Archies is not just a brand; its a part of your cherished memories. #ArchiesJoyfulGiving is a celebration of the joy we bring into peoples lives, and we are eager to witness the beautiful stories our followers will share. The campaign is a tribute to the spirit of giving and the lasting impact of thoughtful gestures.”

As part of the campaign, Archies has unveiled a surprise product or offer each day for the 7 days leading up to Christmas. This initiative is designed to create anticipation and excitement among followers, making each day leading up to Christmas a delightful surprise for the community.

Followers participating in the campaign also stand a chance to win exciting Archies gifts, adding an extra layer of joy to their holiday celebrations. Archies encourages everyone to use the hashtag #ArchiesJoyfulGiving when sharing their stories on social media platforms, allowing the community to come together and celebrate the season of giving.

Social media Campaign Link: www.instagram.com/reel/C06a8CBv49t/igshid=MzRlODBiNWFlZA==

About Archies

Archies Limited stands as the unrivalled leader in Indias social expression industry, boasting an impressive market share of over 60% in the organized sector. Since its inception, Archies has evolved from a cards-only company to a comprehensive social expressions enterprise, catering to the diverse needs of its customers. The brands commitment to capturing and celebrating lifes moments has positioned it as a trusted name in the hearts of millions.

CHOSEN by Dermatology Announces Up to 30% Christmas Offers on Collagen Supplements and DIY Chemical Peels

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As the festive season approaches, CHOSEN by Dermatology, a leading skincare brand renowned for its commitment to providing result-based skin and hair care products, is delighted to announce an exclusive Christmas Offer of up to 30% discount on their TOR collagen powders and Light Routine & Milk Route DIY chemical peels, bringing joy to skincare enthusiasts.

Christmas Sale is ON! Get fab discounts NOW!

The sale starts on 18/12/2023 and ends on 24/12/2023. To avail up to 30% discount, customers need to use codes displayed during checkout. But the celebration doesnt end there! Starting from the day after Christmas until 31/12/2023, customers can expect additional delightful offers after each purchase to continue the festive cheer well into the New Year of 2024.

We wanted to make this holiday season truly special for our customers. Our TOR marine collagen supplements and DIY salicylic and lactic acid chemical peels have been carefully crafted to bring out the best in your skin, and what better time to share the joy of radiant skin than during the festive season,” says Ms Komalalakshmi, Social Media Strategist at CHOSEN by Dermatology.

This limited-time year-end offer allows skincare enthusiasts to elevate their beauty routine with trusted and clinically proven products,” she added.

For more information on the Christmas offer and ongoing surprises, visit www.chosenstore.in.

OpenAI outlines AI safety plan, allowing board to reverse decisions

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OpenAI, an AI company, has revealed a safety framework for its advanced models. This plan, released on Monday, outlines measures, including granting the board the authority to overturn safety decisions.

Supported by Microsoft, OpenAI commits to deploying its latest technology exclusively in areas considered safe, such as cybersecurity and nuclear threats. Concurrently, the company is establishing an advisory group responsible for assessing safety reports. These reports will be forwarded to the company’s executives and board for review. Ultimately, decisions made by executives can be reversed by the board.

In the year since ChatGPT’s introduction, concerns about the risks associated with AI have been prominent among AI researchers and the public. While generative AI technology has impressed users with its capacity to craft poetry and essays, it has simultaneously raised safety apprehensions due to its potential to disseminate misinformation and manipulate individuals. 

In April, a coalition of AI industry leaders and experts endorsed an open letter urging a six-month halt in the development of systems surpassing the capabilities of OpenAI’s GPT-4. Their concern stemmed from potential societal risks associated with such advancements. 

A Reuters/Ipsos poll in May revealed that over two-thirds of Americans express apprehension about the potential adverse impacts of AI, with 61% believing it could pose a threat to civilization.

Global Experts Converge at IIM Kashipur for Successful International Conference on Marketing Innovation

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Kashipur, Uttarakhand, India

The three-day International Conference on Marketing Innovation (ICMI), hosted by the Indian Institute of Management (IIM) Kashipur in collaboration with the Earl V. Snyder Innovation Management Center, Whitman School of Management, Syracuse University (USA), concluded successfully at the IIM Kashipur campus on December 18th, 2023.

Indian Institute of Management (IIM) Kashipur in collaboration with the Earl V. Snyder Innovation Management Center, Whitman School of Management, Syracuse University (USA)

The closing ceremony, attended by esteemed guests and participants, marked the culmination of insightful discussions, engaging workshops, and the exchange of groundbreaking ideas in marketing and innovation. Seven participants received Best Paper Awards, one in each of the seven tracks organized during the three-day conference.

The ICMI conference, inaugurated on December 16th, brought together leading experts, scholars, and industry professionals worldwide to explore and discuss cutting-edge strategies, trends, and breakthroughs in marketing and innovation. The conference featured thought-provoking keynotes, interactive workshops, and research presentations from scholars showcasing their innovative ideas.

Prof. Kulbhushan Balooni, Director, IIM Kashipur, and Prof. S.P. Raj, Director, Earl V. Snyder Innovation Management Center, Syracuse University (USA)*, and other distinguished guests, graced the valedictory session, expressing their satisfaction with the outcomes of the conference.

During the three-day ICMI conference, various tracks were organized, covering topics such as ‘Sustainability & Marketing’, ‘Consumer Well-being in Emerging Markets’, ‘Product Development & Marketing Strategy’, ‘Technological Innovation in Marketing’, and many others.

Prof. Somnath Chakrabarti, Dean (Academics) and Professor of Marketing, IIM Kashipur, and Conference Chairperson, remarked, “The conference has provided a platform for the exchange of knowledge, fostering future opportunities for collaboration among academicians. It has also inspired attendees to rethink conventional strategies and embrace the transformative power of innovation and marketing.”

Prof. S.P. Raj, Prof. Marketing, and Director, Earl V. Snyder Innovation Management Center, Whitman School of Management, Syracuse University (USA)*, said, “Collaboration between academia and industry is paramount for driving meaningful innovation. Solving problems that directly impact society requires a joint effort, and this conference exemplifies the synergy between IIM Kashipur and Syracuse University. The engagement of industry professionals, NGOs, and academics fosters a holistic approach to addressing challenges and advancing marketing innovation.”

Key speakers at the conference included Prof Nirmalya Kumar, Prof – Marketing, Singapore Management University; Padma Bhushan Shri D. R. Mehta, Founder – Jaipur Foot; Prof Anand Jaiswal, Prof – Marketing, IIM Ahmedabad; Srihari Sridhar, Texas A&M University; Charles Noble, University of Tennessee; Alina Sorescu, Texas A&M University; and K. Sivakumar, Lehigh University.

The success of the International Conference on Marketing Innovation (ICMI) reflects the commitment of IIM Kashipur and its collaborators to advancing knowledge and fostering innovation in the field of marketing.