EDRIOs upcoming retail venture marks a significant milestone for the brand. The first EDRIO store is set to open its doors in Nexus Amritsar on Saturday, 20th January. As a special privilege for FICCI Flo members, there was an exclusive preview of the store, followed by a delightful high tea. The ribbon-cutting ceremony was conducted by Himani Aroa, Chairperson of FICCI Flo and Rakhi Oswal, Director EDRIO and Adish Oswal, Chairman, Oswal Group adding a touch of prestige to the event and underscoring the brands commitment to empowering women in the business world.

Ms. Meeta Mehra Former Chairperson FICCI FLO Amritsar, Adish Oswal Chairman Oswal Group, Rakhi Oswal Director EDRIO, Himani Arora Chairperson FICCI FLO at launch of EDRIO store in Nexus Mall Amritsar

Rakhi Oswal, Director, EDRIO, says, “The brand envisions a world where individuals prioritize short movements in their daily routines. Whether its going out in the sun, taking a refreshing walk, or simply engaging in physical activities, such as walking and talking simultaneously, EDRIO wants to inspire people to incorporate at least 30 minutes of movement into their day.”

Adish Oswal, Chairman, Oswal Group says, “Through our vision of promoting movement and awareness about the importance of sunlight, EDRIO hopes to make a positive impact on individuals health and contribute to a healthier society as a whole. We aim to open 50+ stores in the next three years.”

In recent times, athleisure has emerged as a significant trend in the fashion industry. The fusion of athletic and leisure wear has gained immense popularity, with people embracing comfortable yet stylish clothing options for various occasions. One entrepreneur who recognized the potential of this trend is Rakhi Oswal, a third-generation leader and businesswoman from the illustrious Oswal Group in North India.

As a key figure in her familys legacy, Rakhi plays a pivotal role in overseeing the strategic decisions and expansion of their vertically integrated garmenting business. In 2021, she introduced EDRIO, a fashion athleisure wear brand that combines Italian designs with Indian craftsmanship. EDRIO has carved a niche for itself by selling directly through its website and major e-commerce platforms, bringing fresh vitality to the Oswal Groups rich 74-year textile heritage.

Rakhi champions an inclusive workplace environment at EDRIO, where 50% of employees are women. With a team of 30 dedicated individuals, she prioritizes diversity and ensures that everyones voices are heard and valued. Her progressive mindset drives her to explore unconventional strategies for business growth while remaining rooted in the familys traditions.

After successfully establishing EDRIOs online operations, Rakhi is now leading an ambitious expansion into retail. She plans to inaugurate the first EDRIO store in the holy city of Amritsar in January 2024, aiming to provide customers with a unique and immersive experience. Her vision for EDRIO extends beyond sales goals; she aspires to achieve a top line of 100 Crores in the next three years, solidifying the brands position in the market.

Beyond her role as an entrepreneur, Rakhi is a highly respected speaker at prominent platforms like FICCI Flo. She shares her insights and experiences to empower others and serves as a source of inspiration through webinars and workshops as a life coach and mindfulness guide. Rakhi actively engages in personal development programs alongside renowned global leaders to enhance her leadership skills.

Despite her demanding professional responsibilities, Rakhi remains a pillar of support and guidance for her family and their business. As a mother of two teenagers, she navigates the delicate balance of personal and professional life with grace and determination, setting an example for future generations.

In summary, Rakhi Oswals introduction of the EDRIO brand signifies her keen understanding of the athleisure trend and her commitment to preserving her familys textile heritage. Her inclusive approach, strategic vision, and perseverance position her as an influential entrepreneur in the fashion industry. With the retail expansion plans for EDRIO, Rakhi aims to create a strong presence with brick and mortar stores while continuing to inspire and empower others through her various endeavors.

In addition to its retail venture, EDRIO is also determined to encourage movement and physical activity among individuals. One of their key vision points revolves around promoting movement through their garments. EDRIO believes that everyone, especially the youth, should embrace an active lifestyle and keep moving.

This emphasis on movement aligns with the larger goal of addressing Vitamin D deficiency in the Indian population. Shockingly, a staggering 76% of the Indian population is found to be deficient in Vitamin D. By encouraging people to spend just half an hour outdoors each day, EDRIO aims to highlight the potential benefits of natural sunlight exposure. This simple act of moving outdoors can be a game-changer for individuals, helping them combat Vitamin D deficiency and potentially enhance their overall well-being.

Ambur, a town in Tirupattur district, is undergoing a transformative journey towards becoming a burgeoning mega city, with several key developments poised to elevate its status on both economic and infrastructural fronts. One of the pivotal projects that signify this metamorphosis is the ongoing construction of an elevated corridor along the Chennai-Bengaluru Highway (NH 44).

The corridor valued at a cost of Rs. 135 crore spans at a length of 1,450 meters and is 11 meters wide

Sanctioned in 2011 and currently in progress at a cost of Rs. 135 crore, the elevated corridor spans an impressive length of 1,450 meters and is 11 meters wide, featuring a median for enhanced safety. Complementing the main carriageway are 8-meter wide service roads, designed to facilitate smooth movement for two-wheelers, autorickshaws, and cars. The strategic location of the corridor, positioned between the Rajiv Gandhi statue and the ORR Theatre in Ambur town, addresses the historically accident-prone nature of the area due to congested neighborhoods and nearby public utilities.

With approximately 40% of the construction work already completed, the project is advancing at a rapid pace. Once finished, the elevated corridor is expected to be expanded to six lanes, a move envisioned by road development authorities officials to minimize travel time between Bengaluru and Chennai. This development is set to significantly enhance the travel experience for over 75,000 vehicles, primarily trucks and container lorries, that navigate this bustling stretch on a daily basis.

The impact of the elevated corridor on Amburs growth is multifaceted. Beyond easing transportation, the corridors proximity to Ambur towns bustling market, government hospital, and bus terminus is expected to foster easier access for residents and visitors. This infrastructural boon is anticipated to stimulate trade, tourism, and employment opportunities, thereby positively influencing the local economy.

Real Estate Developments

As Ambur undergoes a slew of developments, the town is also witnessing a surge in real estate prospects. The completion of the elevated corridor is poised to transform Ambur into an attractive real estate hub, triggering high demand for both residential and commercial estate projects. The towns strategic location and improved connectivity make it an appealing choice for real estate investors and developers looking to capitalize on the burgeoning growth.

In particular, the residential real estate sector in Ambur is experiencing a paradigm shift with the introduction of plotted developments. Unlike traditional living spaces, these plotted developments offer added benefits of world-class amenities and smart futuristic features. This new phase in residential real estate development aligns with the evolving needs and aspirations of the residents, further enhancing Amburs allure as a modern and vibrant urban center. These developments are further expected to skyrocket the land appreciation rates to a major extent as well, making it a major real-estate investment hub.

In conclusion, Amburs journey towards becoming a mega city is propelled by transformative projects such as the elevated corridor. As these developments unfold, the town is set to become a hotspot for real estate investment, offering a blend of connectivity, amenities, and futuristic living options that will attract residents and businesses alike.

Pollachi, a town on the brink of transformative development, is eagerly awaiting the completion of the Dindigul-Pollachi four-lane road (NH – 209), a project set to redefine both its infrastructure and real estate dynamics. With an estimated cost of Rs 3,649 crore and a total length of 131.9 km, the road is a beacon of progress, expected to be fully operational by 2024.

At estimated cost of Rs 3,649 crore and a total length of 131.9 km, the road is expected to be fully operational by 2024

Phased Progress and Connectivity Boost

Divided into three phases-Kamalapuram to Oddanchatram, Oddanchatram to Madathukulam, and Madathukulam to Pollachi-the project is progressing at an impressive rate. While the first phase nears completion, the subsequent phases, each over 50% done, are poised for launch in late 2024. The roads strategic positioning is not only set to streamline the movement of trade container lorries but also promises enhanced accessibility for local tourists and travelers heading to Madurai and Rameswaran.

Impact on Commercial Developments:

The establishment of the Dindigul-Pollachi road is a harbinger of substantial growth in commercial developments along its route.

Malls and Shopping Complexes: Proximity to the road is expected to attract the establishment of malls and shopping complexes, catering to the increased footfall from improved connectivity.

Educational Institutions: The surge in population and accessibility will likely prompt the development of schools and colleges, addressing the educational needs of the growing community.

Healthcare Facilities: Hospitals and healthcare centers are anticipated to emerge, ensuring the well-being of the expanding population.

Residential Developments and Land Appreciation

As commercial developments thrive, the residential real estate market in Pollachi is also poised for a significant upswing. Areas connected to the road network are expected to become prime locations for residential developments due to enhanced accessibility and upcoming improved infrastructure. The trend which has already seen massive success and prominence in Coimbatore is now seeing a spread in Pollachi as well.

In conclusion, the completion of the Dindigul-Pollachi four-lane road is not merely a transportation milestone but a catalyst for holistic development. The burgeoning commercial establishments, coupled with flourishing residential developments, are set to redefine Pollachis real estate landscape. As organized plotted developments gain momentum, the town is poised for significant growth, offering a harmonious blend of modern living spaces and enhanced infrastructure. Pollachi, with its strategic road network, is on the cusp of becoming a real estate hub, beckoning investors and residents alike to be a part of its promising future.

Ambattur, a prominent suburban locality in Chennai has recently gained massive recognition for evolving from its age-old industrial roots into a burgeoning IT hub, setting the stage for significant technological advancements and post-modern IT development.

Ambattur is situated in the northwestern region of Chennai, India

Data Centers: Transforming Ambatturs Landscape

Prominent IT and based companies such as Web Werks, Digital Connexion, Iron Mountain and many others have recognized the potential of this area and have plans to invest in large-scale projects. These plans will not only strengthen Chennais position as a connectivity hub but also highlight the citys surging Information technology progress in the country. The growth of these data centers will be crucial in supporting the increasing demand for cloud services, networking, and big data across the world and employment availability in the region and around.

Job Opportunities and Urban Development

The establishment of data centers in Ambattur will bring positive implications for employment. This new phase is expected to create diverse job opportunities, spanning from IT specialists to administrative and technical support roles. As job prospects grow in the locality, the demand for housing and residential spaces is also expected to grow multiplefold. Ambatturs surroundings as a result is experiencing a major spurt in residential development, accommodating the influx of professionals attracted by these employment opportunities. This spurt has also pushed homebuyers to seek the latest housing trends such as plotted development communities and look beyond the conventional residential living spaces such as ready-to-move-in apartments and homes. These attractive infrastructural and residential developments contribute to the overall urban development of the area.

Land Appreciation Rate

Ambattur maintains close vicinage to some of the most prime locations of Chennai such as Anna Nagar, Avadi, Padi, Mogappair, Kallikuppam, Surapet, Korattur, Ayappakkam, Athipet, and Thiruverkadu and also maintains proximity to major city resources such metro, rail and highway connectivity and industrial parks presence. These factors have contributed to soaring high land appreciation rates in the locality with scope for much more.

Ambatturs transformation into a center for data centers marks a significant milestone in Chennais IT landscape. The synergy between these data centers and existing industrial and IT establishments will drive further growth and innovation. This development reflects the evolving digital landscape of India and underscores Ambatturs pivotal role in it. As the area continues to prosper, it serves as a symbol of technological advancement and urban growth, promising a brighter future for residents and businesses alike.

In this rapid era dominated by technological breakthroughs, Neeraj Sharma offers a detailed exploration into the big impact of AI on global businesses. Sharmas in-depth analysis sheds light on the multifaceted aspects of this revolutionary technology, providing a comprehensive view of how enterprises adapt and innovate in response.

Neeraj Sharma

Artificial Intelligence is not merely a technological tool but a potent catalyst for business transformation. AI, exemplified by breakthroughs like Gemini and ChatGPT, accelerates business processes by intelligently mining and distilling vast amounts of data. The maturation of prompts as a mini-industry showcases AIs ability to solve complex problems and generate tangible outcomes. AI, particularly text-to-text models, has evolved to interpret not only text but also images and videos, showcasing its versatility in addressing diverse business needs.

The evolution of text-to-text models emphasizes how Generative AI goes beyond interpreting and generating text to encompass diverse data types, including images and videos. This versatility positions Generative AI as a versatile tool for addressing a wide array of business needs, from crafting compelling marketing content to enhancing user interfaces. From effective spam filtering to the efficiency of services like Uber, AIs impact is evident, with ongoing battles in data mining unfolding between industry giants like Amazon, Microsoft, and Google.

The profound transformation of customer experiences is propelled by the advancements in Natural Language Understanding and Processing by AI. The capabilities of virtual assistants like Siri and Alexa are envisioned to surpass imagination, as algorithms continually enhance their understanding of native languages. The emergence of platforms like Google Gemini showcases its ability to outperform a significant percentage of top human experts across 54 subjects. The efficacy of AI algorithms extends far beyond traditional benchmarks, extending beyond merely beating humans in games. The rapid improvements in areas such as reasoning and contextual understanding signify a paradigm shift in the application of AI to cater to diverse user needs. These AI-focused strategies centered on customers play a key role in building a brands loyalty amidst fierce competition.

Companies must understand the importance of strategic adoption and fully integrate AI across all aspects. While new-age companies create Minimum Viable Products (MVPs) to secure seed funds, concerns arise in large multinational organizations with centralized development. It is important to contemplate on both centralized and edge development to ensure relevance and success.

Within the realm of AIs impact, there is an intensifying “War on Talent” for data scientists. There is an increasing demand for skilled professionals in the field of AI, and how companies are competing to attract and retain top talent. Also, data scientists play a critical role in unlocking the full potential of AI applications within businesses.

The current education system is unprepared for the rapid evolution of AI. The educational institutions should adapt their curriculum to equip students with the skills required in the AI-driven workforce. There is a misalignment between industry demands and educational offerings contributes to the challenges in meeting the growing need for AI expertise.

The trajectory of AIs impact on society hinges on the delicate balance that leaders strike between pursuing revenue and profit outcomes and adhering to ethical principles. There are questions about the direction this balance might take, and a degree of uncertainty regarding whether it will lean towards responsible and ethical AI development. These insights highlights the catastrophic consequences that can arise when financial interests override ethical considerations as seen in the collapse of Lehman Brothers on Wall Street. This serves as a reminder that the ethical foundations of AI development must be steadfastly upheld to prevent unintended negative consequences, fostering a responsible and sustainable AI-driven future.

Looking ahead, AI is touching more lives than ever before, with its impact being now compared to the invention of electricity and the telephone. The exponential growth in computational capabilities enables the storage of vast amounts of data at minimal costs. AI will play an even bigger role in the years to come, from predictive analytics to autonomous decision-making systems, defining the next decade. Neeraj Sharma Dell insights suggests that the set of leaders driving these advancements, many of whom are Indian, will navigate ethical considerations, expressing concerns about societal adjustments when general intelligence becomes a norm. Neeraj Sharma Dell insights covers operational efficiency, data-driven decision-making, customer experiences, and ethical considerations, offering businesses a holistic perspective on integrating AI for sustainable growth.

About Neeraj Sharma
In the domain of global technology leadership, Neeraj Sharma brings forth over three decades of leadership experience. His career spans four major multinational corporations – Dell, HP, IBM, and Lenovo. Presently, Neeraj is undertaking a 5-month postgraduate course on Artificial Intelligence for Business Leaders at the University of Texas at Austin via GLE. Simultaneously, he is enrolled in an authentic leadership program at Harvard Business School. Notably, Neeraj has been downselected and enrolled in the prestigious “Preparing to be On Boards” program on campus at Harvard Business School.

Academy of General Education, Manipal Academy of Higher Education, MEMG, Manipal Media Network Ltd. and Dr. TMA Pai Foundation, Manipal conducted “New Year Awards 2024” to honour eminent personalities of Udupi & Dakshin Kannada districts for their immense contributions to society, art and culture. The awards were conferred to five achievers who have contributed in their own ways in culture, literature and have even created awareness in this unprecedented situation. The welcome address was made by Dr H S Ballal – Pro Chancellor & President, Academy of General Education, MAHE and the felicitation address was given by Lt Gen (Dr.) M D Venkatesh – Vice Chancellor, MAHE.

Eminent Personalities Recognised at New Year Awards 2024

The winners of this year were: Dr M Narendra, an esteemed Senior Professional and Retired Chairman and Managing Director of Indian Overseas Bank; Dr Jaimala Ramachandra, Cine Artist and Producer; Dr H Manjunatha Hande, Professor, HOD and Unit Head in the Department of Medicine, Kasturba Medical College, Manipal; Dr Yadkathody Sanjeeva Rai, former Dean of Kasturba Medical College, Mangalore, and a distinguished Cosmetic Surgeon at Kasturba Medical College, Mangalore and Sri. B. K. Deva Rao Agriculturist.

Commenting on the occasion, Dr H S Ballal – Pro Chancellor, MAHE said, “Being the hosts of this wonderful celebration of the contributions and outstanding accomplishments of the five recipients is an honour for us. I congratulate each one of them from the bottom of my heart for their spirit. The educational system in place now looks for fresh perspectives and investigations. The liberal arts and humanities ought to be given more importance. we are thrilled to acknowledge their hard work and accomplishments in their respective fields which has added significant impact towards the betterment of the society.”

Lt Gen (Dr) M D Venkatesh, Vice Chancellor, MAHE sharing his excitement said,“We are exuberant to felicitate the outstanding achievements of the new year awardees, and this is undoubtedly a terrific occasion for us. We value their unparalleled contributions to literature, agriculture, medicine, culture, and mankind. They have gone above and beyond the call of duty to establish an example for others to follow and instil virtues in the community. The most effective way to address societal issues or raise awareness is through these literary and artistic disciplines. Honouring the achievers serves a dual purpose: it not only shows appreciation and recognition for their hard work, but it also serves as a springboard for young people to aim higher.“

Humbled by the award, Dr M. Narendra conveyed, “With deep appreciation I extend my sincere gratitude to the community for choosing me. This serves as not just a personal achievement but a celebration of the vital role of banking in shaping our economic landscape. From early on, I have been committed to contribute to the welfare of society through the financial sector by fostering economic growth, and financial inclusion. In a world where economic well-being is integral to the fabric of society, this award reinforces my determination to contribute to building a more inclusive and thriving society through responsible and impactful financial practices. Thank you for acknowledging my efforts and encouraging me to make a lasting positive difference.”

Expressing his happiness after receiving the award, Dr Yadkathody Sanjeeva Rai, said,“I’m grateful for this award for recognizing the path I have chosen in medicine and surgery. Receiving this award not only celebrates my individual achievements but underscores the collective effort of all those who have been integral to my professional journey especially during the establishment of Manipal College of Medical Sciences in Pokhara, Nepal. It highlights the significance of collaboration in the global healthcare landscape, and I am inspired to continue fostering partnerships that transcend borders for the betterment of medical education and healthcare.”

Conveying her joy, Dr Jaimala Ramachandra said,“In this moment of reflection and gratitude, I am truly touched by the recognition given to me by the New Year Awards Committee. This recognition holds a special place in my heart, acknowledging not just my contributions to the film industry but also my commitment to public service, literature and social wellbeing. Movies are a powerful storytelling form which can showcase the reality of society in an open forum. I see this award that reaffirms the belief in the transformative impact of cinema to connect, inspire and bring about positive change. I am deeply thankful for the encouragement to persist in my endeavours.”

Honoured by the recognition, Dr H Manjunatha Hande,“I extend my heartfelt appreciation for recognizing my journey dedicated to medical education and research. It serves as a powerful acknowledgement of the importance of medicine in shaping a healthier and brighter future for our communities.”

Overcome with joy,Sri. B. K. Deva Rao Agriculturist, “With sincere gratitude, I am humbled with the recognition given to me through the award. This acknowledgement reflects the tireless efforts of every farmer into cultivating our lands. I thank the community for considering me and celebrating the vital role of agriculture in our community.”

The event was aptly concluded with a heartfelt vote of thanks by Dr Raviraj N S, Director, Planning & Monitoring, acknowledging the enthusiastic participation and support of the entire community.

Defsys, a leading Indian Defence Systems Integration Company, has been identified as the Top Exporter by the Engineering Export Promotion Council (EEPC) of India in recognition of the outstanding Exports executed by the company. Defsys won the honours at the EEPC India’s 51st Export Awards, which are organised in collaboration with the Ministry of Commerce and Industry (Government of India), further emphasising the awards authenticity.

Shri Ajay Bhatt, Hon’ble Raksha Rajya Mantri, Ministry of Defence, Government of India, gives the Gold Trophy of Top Exporter to Defsys Solutions

Defsys was awarded the Gold Trophy for Top Exporter by the Chief Guest – Shri Ajay Bhatt, Hon’ble Raksha Rajya Mantri, Ministry of Defence, Government of India, who handed over the trophy to Mr. Sushant Gupta & Mr. Samar Bhargava of Defsys.

Speaking on the award win Mr. Samar Bhargava, Executive Director said, “We at Defsys are extremely proud of this award as this is a testament to the skill, ingenuity, and vision of the Defsys family and we are proud of this momentous achievement. Going forward, we intend to amplify our exports further across key markets, which would further aid in boosting India’s economy. Defsys is focussed on playing a vital role in India’s growth engine and supporting our Hon’ble Prime Minister’s vision of becoming the USD 5 trillion economy by 2025.”

Since its inception 68 years ago, EEPC is Indias premier trade and investment promotion organisation, EEPC India is backed by the Ministry of Commerce & Industry, Government of India. In its advisory role, EEPC India plays an active part in shaping government policies and serves as a vital link between Indias engineering community and the government.

Defsys incepted in 2007, is a leading Indian Defence Systems Integration Company and a fastest growing Defence MSME and has executed over INR 2000 Crore exports over the last few years.

About Defsys

Established in 2007, Defsys has emerged as a beacon of excellence in exports. Our expertise lies in design, development, manufacturing, assembly, testing, and integrating sophisticated electronic, electro-mechanical systems and electro-optical systems. Notably, we are the proud indigenous manufacturer of various mission systems like the Laser Designation “Litening” Pods. Our portfolio includes the E/W Suite for Boeing Apache & Chinook helicopters. We are also a manufacturer of Pylons & Drop Tanks (Role Equipment) for RAFALE Aircraft of the Indian Air Force. We are a proud global supply chain partner for Dassault Aviation for these products.

Our Gurgaon infrastructure, a Centre of Excellence for Exports and “Make in India,” is a state-of-the-art facility, including airborne test set up with thermal chambers, vibration chamber etc. Our recognitions being designated as a 3 STAR EXPORT HOUSE by DGFT and winning awards like “Best SEZ MSME” and “Excellence in R&D” highlight our unwavering commitment to international trade and innovation. With cutting-edge facilities in Gurgaon and Bangalore, Defsys continues to lead in providing defence and aerospace solutions, including integrated electronic systems, electro-optical payloads, and advanced electro-mechanical systems.