At the same time, Minor Hotels is developing a unified digital platform that connects global guest data, marketing, and service operations. As a result, the group will recognise guests more consistently across brands and geographies, personalise communication and offers based on preferences and past stays, and ensure responsible data management with embedded privacy and governance frameworks from the outset.

Moreover, the company is building this platform independently of legacy systems, enabling it to leapfrog traditional technology constraints. The platform, expected to be fully deployed by 2026, will leverage advanced enterprise-grade AI capabilities, including generative AI, intelligent agents, and automation. Consequently, this clean-sheet approach will accelerate development timelines and allow Minor Hotels to rapidly evolve its commercial and service capabilities as AI technologies mature.

“AI is becoming the front door to travel—and with it, control over demand is shifting,” said Ian Di Tullio, Chief Commercial Officer of Minor Hotels. “The brands that win will not be the most visible but the most intelligent: those able to respond in real time, own their data, and shape the guest relationship directly. At Minor Hotels, we are building that capability at scale, ensuring we don’t just participate in this new landscape but define our position within it.”

Furthermore, the platform will run on Google Cloud’s AI-optimized stack, with BigQuery and Vertex AI forming the interoperable data and intelligence layer. This integration will unify guest data across brands, regions, and digital touchpoints, thereby enabling seamless and consistent guest experiences across properties such as Anantara in Thailand and Tivoli in Portugal.

In addition, Minor Hotels is moving beyond basic AI functionalities toward agentic orchestration. The platform will support the deployment of Google-built, third-party, or custom AI agents powered by unified data. These agents will handle tasks such as booking management, itinerary curation, and real-time resolution of complex guest requests, significantly enhancing service efficiency.

“The future belongs to context-aware AI agents that anticipate needs and execute tasks throughout the travel journey,” said Mark Micallef, Managing Director, Southeast Asia, Google Cloud. “By anchoring its transformation on Google Cloud’s open and secure full-stack architecture, our native integrations with Salesforce, and the solution engineering expertise of our partners like Deloitte, Minor Hotels is bypassing the integration hurdles of fragmented traditional clouds and establishing the blueprint for more personalised, proactive, and responsive guest experiences.”

Meanwhile, Salesforce will power marketing automation and guest communications through Agentforce Marketing, while Data 360 will integrate guest preferences and enable real-time segmentation. This will help Minor Hotels unlock new commercial opportunities while improving guest satisfaction and loyalty.

“In the AI era, the margin for error in customer experience has disappeared. Guests expect interactions to be instant, intuitive, and deeply personal,” said Apisit Kuparatana, Country Leader and Managing Director, Salesforce Thailand. “Automation grounded in relevant guest insights can help turn distinct guest touchpoints into a meaningful, connected journey.”

At the same time, OneTrust will ensure responsible data governance by embedding privacy and consent management directly into the platform. This approach will allow Minor Hotels to scale personalisation while maintaining transparency and trust with guests.

“Consent is the foundation of lasting customer relationships and durable data strategies,” said Arran Mulvaney, Regional Director, ASEAN, OneTrust. “With privacy and governance embedded in its platform from the outset, Minor Hotels demonstrates a clear commitment to its guests by making responsible data use a priority, not an afterthought.”

Additionally, the platform will introduce AI-enabled capabilities designed to enhance both guest engagement and operational efficiency. Intelligent service agents will support hotel teams and contact centres in responding faster to guest requests, while AI-driven engagement tools will deliver personalised recommendations for experiences and upgrades. As AI continues to reshape travel discovery and booking, the platform will also help Minor Hotels adapt to emerging AI-led ecosystems where digital assistants increasingly influence consumer decisions.

Deloitte, acting as the strategy and implementation partner, is leading the integration of this advanced technology stack into a cohesive enterprise operating model. The firm is ensuring that AI capabilities are deeply embedded into core business processes, decision-making, and workflows across Minor Hotels’ operations in more than 63 countries.

“Transformations of this scale not only require powerful technology, but they also require alignment across the organisation and working with each of the country operations to ensure that utilisation is seamless and effective,” said Dr. Metinee Jongsaliswang, Country Managing Partner, Deloitte Thailand. “It is a great privilege for us to work together with Minor Hotels and the other partners to bring together the right technology ecosystem and integration strategy to create a platform that can evolve with the business, unlock new opportunities for growth and guest engagement, and be the forefront of the future for the hospitality sector.”

Minor Hotels is setting a new benchmark in AI-driven hospitality by building a future-ready platform that integrates data, technology, and guest experience. With strong partnerships and a clear innovation roadmap, the company is well-positioned to lead the next phase of personalised, intelligent, and scalable hospitality solutions globally.

At the same time, Starline Hospitality is positioning itself to address changing industry expectations by offering end-to-end hotel management solutions. The company is actively working to improve sales performance while ensuring consistency in guest experience and asset quality. Moreover, it combines traditional Indian hospitality practices with structured service standards and streamlined operational processes to deliver measurable outcomes.

In addition, the company follows a dual operational strategy across owned and franchised properties. For owned assets, Starline takes full responsibility for profit and loss while also managing operations, sales, and capital planning. On the other hand, for franchised hotels, it focuses on maintaining brand standards, representing owners, and optimising fee structures. As a result, this model will enhance asset performance and maximise returns for hotel owners.

Furthermore, Starline Hospitality has implemented a performance-driven framework that targets annual growth through improvements in RevPAR (Revenue Per Available Room) and gross operating profit. It also standardises operations across franchised properties and leverages its internal Quality Index (SQI) for owned hotels. Alongside this, the company incorporates cost optimisation strategies such as centralised procurement, workforce planning, and energy efficiency to strengthen overall operational efficiency.

This strategic approach draws significantly from Dey’s extensive experience with hospitality brands such as Stone Wood Hotels and Resorts, Great Value Hospitality, VITS Kamats Hotels, Cambay Hotels & Resorts, and K Raheja Hotels. His background spans key functions including sales, business development, hotel operations, and asset management, thereby providing a strong foundation for this new venture.

Commenting on the launch, Abhijit Dey said, “Starline Hospitality has been established with a focus on consistent performance and guest engagement. Our work with investors, travel partners, and corporate clients is centered on delivering value through structured operations and long-term growth.”

Meanwhile, technology plays a critical role in Starline’s growth strategy. The company deploys advanced tools for guest personalisation and revenue optimisation, including the NORTH STAR Model. These systems enhance the entire guest journey—from booking to check-out—while simultaneously unlocking new revenue opportunities for hotel partners.

Additionally, Starline Hospitality is integrating sustainability into its long-term vision. The company plans to guide its premium properties toward LEED Platinum certification while also pursuing carbon reduction goals under its ‘Responsible Luxury’ framework, thereby aligning with global sustainability standards in the hospitality industry.

Beyond operations, the company is also focusing on curating guest-centric experiences across dining, cultural engagement, and lifestyle programming. This approach aims to strengthen property positioning in competitive markets while enhancing overall guest satisfaction.

Equally important, Starline places strong emphasis on people development. The company is investing in training programmes, continuous learning, and employee engagement initiatives to ensure consistent service delivery and operational excellence across its portfolio.

Starline Hospitality’s launch reflects a broader shift in the Indian hospitality industry toward performance-driven, tech-enabled, and sustainability-focused hotel management models.

Importantly, this move comes at a pivotal time for hospitality markets across the Asia-Pacific region. Strong operating performance, expanding branded supply, and rising cross-border capital flows have repositioned hotel and branded residence assets as core institutional real estate. As a result, owners and investors increasingly seek integrated advisory platforms that can deliver sector expertise, capital structuring, and transaction execution within a single framework.

Over the past decade, Hotelivate has built one of the region’s most respected specialist hospitality advisory platforms, serving owners, developers, operators, and institutional investors. The firm provides services across strategy, feasibility, operator selection, asset management, and transactions. Notably, its offices in Delhi, Mumbai, Bangkok, Dubai, Jakarta, and Singapore will continue operations while gaining enhanced access to Savills’ broader regional network.

The newly formed Hotelivate-Savills platform will combine deep hospitality sector expertise with Savills’ full-service real estate capabilities spanning capital markets, valuations, transactions, project management, and cross-border advisory across more than 70 countries. Consequently, the integrated model aligns strategy, capital advisory, and execution from the outset, offering a seamless client experience.

Commenting on the development, Martin Fidden, CEO of Savills Asia Pacific (ex-Greater China), said, “South Asia is a priority market for Savills in APAC, and this acquisition reflects our strong commitment to its long-term growth. Our continued investments position us well to expand into specialist areas like hospitality advisory.”

Meanwhile, Anurag Mathur, CEO of Savills India, added, “This marks an important step in the evolution of Savills in India. Eight years into our journey, we have reached the scale and organizational maturity to invest selectively in specialist capabilities aligned with market opportunities. We are delighted to welcome Hotelivate to Savills. With strong tailwinds across South Asia’s hospitality sector, this investment strengthens our offer and enables us to deliver deeper, more integrated advisory services to clients across the region.”

Sharing his perspective, Manav Thadani, Founder and Chairman of Hotelivate, said, “We have built Hotelivate as a sector-focused advisory platform grounded in relationships, market insight, and deep specialization. This investment by Savills enables us to scale that platform in a more institutional manner, enhancing our ability to serve increasingly sophisticated investors while preserving the sector depth that defines our firm.”

Savills’ acquisition of a majority stake in Hotelivate marks a strategic expansion into the high-growth hospitality advisory segment. By combining global reach with specialized expertise, Hotelivate-Savills is poised to redefine advisory standards in South Asia, catering to increasingly complex investment and development needs in the evolving hospitality landscape.

The newly opened hotels, introduced under multiple brands, include Comfort Inn Metropolis in Mumbai (34 rooms), Clarion Inn Greywall in Amritsar (48 rooms), Comfort Inn Kishore in Azamgarh (34 rooms), Click Collection Aster in Jaipur (42 rooms), Click Hotel in Hyderabad (48 rooms), Click Hotel in Chakan (32 rooms), and Quality Inn in Gurgaon (58 rooms).

Commenting on the development, Managing Director Mansur Mehta said, “The simultaneous launch reflects the organization’s continued expansion and commitment to strengthening its presence in the hospitality sector. This moment is not only a celebration of expansion but also a tribute to the vision, perseverance, and values of our founder that have shaped the organization over the years.”

Reflecting on the company’s journey, Mansur Mehta added, “My father started with a ten-room guest house in Mumbai, and today we have over 100 properties across more than 70 destinations.” This progression highlights the brand’s steady growth and deep-rooted legacy since its inception in 1994.

Meanwhile, CEO Mubeen Mehta emphasized the significance of the milestone, stating, “This is the first time in the history of the hospitality industry that a company has opened seven hotels in a single day across seven different cities. This reflects the company’s vision for growth, which has been made possible due to the foresight of our founder.”

In addition, the company continues to adopt a diversified operational strategy through five models—owned, leased, revenue sharing, managed, and franchise. The newly launched properties align with this approach, with Gurgaon, Mumbai, and Jaipur operating on management and revenue-sharing models, Hyderabad under a pure management contract, Amritsar and Azamgarh under franchise agreements, and Chakan positioned as an owned asset.

Furthermore, Mubeen Mehta noted that these openings reinforce the company’s ongoing commitment to expansion. He reiterated that Suba Hotels aims to build on its founder’s legacy while pursuing new growth milestones in the coming years.

Suba Hotels Limited has established itself as one of India’s fastest-growing domestic hotel chains in the mid-market segment. By offering a diverse portfolio spanning upscale to economy brands, the company continues to strengthen its presence, particularly across Tier 2 and Tier 3 cities. Its strategic focus on asset-light growth models, combined with an emphasis on delivering quality guest experiences at accessible price points, has positioned the brand competitively in the evolving hospitality landscape.

Suba Hotels’ simultaneous launch of seven properties underscores its aggressive expansion strategy and operational agility. With a strong legacy, diversified business models, and a clear focus on scalable growth, the company looks forward to further consolidate its footprint in India’s rapidly growing hospitality sector.

Furthermore, the company is developing the new TreeHouse Hotel as a contemporary, full-service property tailored to modern travellers. It aims to cater to business travellers, weddings, meetings, and leisure stays, while focusing on functional design, regional relevance, and essential amenities. As a result, the hotel will offer rooms and services designed to meet diverse and evolving travel needs.

In addition, the property will feature 60 rooms and suites, along with an all-day dining restaurant, banquet facilities, a rooftop casual bar, and dedicated event and meeting spaces. It will also include wellness offerings, thereby positioning itself to host corporate stays, weddings, and social gatherings with a strong emphasis on operational efficiency and functional hospitality.

“We are delighted to announce our brown field project in Moradabad, a city that holds immense cultural and commercial importance. As travel patterns evolve, we see strong opportunities in emerging cities where quality hospitality supply is limited yet demand continues to grow. This project reinforces our vision of expanding TreeHouse Hotels & Resorts into high-growth markets while delivering dependable and Dil-Se experiences,” said Jayant Singh.

Meanwhile, the owner of the property also expressed confidence in the brand partnership. “This is my first hotel, and I was quite impressed with the TreeHouse Brand, its commitment, sincerity, and its brand values, which truly resonate with me,” said Khan, Managing Director and Owner of the hotel.

TreeHouse Hotels & Resorts continues to capitalize on the growing demand for quality hospitality in emerging cities. By expanding into Moradabad, the brand is strategically positioning itself to tap into underserved markets while delivering consistent and experience-driven hospitality offerings.

Firstly, Brigade Hotel Ventures Limited has partnered with Hyatt to develop Grand Hyatt Chennai ECR, a premium beachfront property along the scenic southeastern coastline in Chennai. Scheduled to open in 2029, the hotel will feature approximately 200 guest rooms and offer an immersive luxury experience. In addition, the property will include five dining venues—comprising a signature restaurant, specialty outlets, a pool bar, and a lobby lounge—along with wellness facilities and multiple sophisticated event spaces. Consequently, the hotel aims to cater to both leisure and business travellers while positioning itself as a preferred destination for weddings, staycations, and MICE (Meetings, Incentives, Conferences, and Exhibitions).

Meanwhile, BCV Developers Private Limited has signed a separate agreement with Hyatt to launch Hyatt House Bengaluru Devanahalli, a greenfield development in Bengaluru. Expected to open in 2027, the project will feature 135 serviced apartments tailored for extended stays and short-term visits. Moreover, the property is strategically located just 20 minutes from Kempegowda International Airport and will serve the rapidly growing Devanahalli tech corridor, which includes upcoming IT parks, the Aerospace Science Park, and the planned Financial City. Amenities will include an all-day dining restaurant, a bar, meeting spaces, a swimming pool, and a fitness centre.

“We are happy to announce our plans for Grand Hyatt Chennai ECR, a world-class hotel that will redefine the hospitality landscape in Chennai,” said Nirupa Shankar. “This will be our first hotel with Hyatt, and we are confident in Hyatt’s global expertise in managing large-format MICE hotels. Strategically located on East Coast Road, the property is poised to become a premier destination, appealing to business travellers, wedding guests, and leisure seekers alike. Brigade is committed to building landmark hospitality assets, and Grand Hyatt Chennai ECR is a significant step in that journey.”

“We are thrilled to be collaborating with Hyatt on this new project,” said Amar Mysore. “The Hyatt House brand is a perfect fit for the Devanahalli locality, offering a blend of comfort and convenience that meets the needs of today’s business and leisure travelers. Its proximity to the airport and upcoming tech parks makes it a prime location, and we are confident this hotel will set a new standard for extended-stay hospitality in the region.”

“We are excited to work with Brigade Group through the signings of Grand Hyatt Chennai ECR and Hyatt House Bengaluru Devanahalli,” said Dhruva Rathore. “Chennai and Bengaluru are dynamic markets with strong demand for hospitality, and these landmark developments align with Hyatt’s strategic vision of expanding our brand presence in key leisure and business destinations across India.” He added, “We are confident our guests will savor memorable moments whether they are traveling for business, with family, or gathering with colleagues to enrich connections.”

Furthermore, Hyatt continues to strengthen its footprint in India, aligning with its broader global expansion strategy. Headquartered in Chicago, the company operates over 1,500 hotels and all-inclusive properties across 83 countries as of December 31, 2025. Its diverse portfolio spans luxury, lifestyle, inclusive, and essentials segments, reinforcing its leadership in the global hospitality industry.

At the same time, Brigade Group, established in 1986, has built a strong presence across residential, office, retail, and hospitality segments in cities such as Hyderabad, Mysuru, Kochi, Thiruvananthapuram, and GIFT City.

The dual signing marks a significant milestone in Hyatt’s India growth strategy while reinforcing Brigade Group’s ambition to develop landmark hospitality assets. As demand for premium leisure and extended-stay accommodations continues to rise, these projects can effectively capitalise on evolving travel and business trends across key Indian metros.

Sharing details at a press conference, R S Bali confirmed that the board of directors approved the decision during a recent meeting.

He said, “This hotel will feature the state’s first musical fountain and will be constructed as a five-star property at the foothills of the scenic Dhauladhar range. The tender for this project, which is the largest in the state, will be finalised on April 6.”

Moreover, the corporation is also investing significantly in upgrading existing hospitality assets. In Shimla, it will spend Rs 45 crore on renovating the Hotel Holiday Home, for which it has already received approval from the central government.

In addition, renovation work is currently underway for three hotels in Manali. Furthermore, the corporation has allocated around Rs 20 crore for Hotel Hamir and Rs 35 crore for Jwalaji in Jwalamukhi, thereby strengthening its overall hospitality portfolio across key tourist destinations.

Alongside infrastructure upgrades, the corporation has also approved the establishment of a 24×7 call centre to enhance customer service and improve tourist engagement.

These developments reflect a comprehensive strategy by the Himachal Pradesh Tourism Development Corporation to modernise infrastructure, elevate visitor experiences, and position the state as a premier tourism destination in India.

Since its early ventures in 2013, marked by the launch of the Planet Hollywood Beach Resort, the group has evolved into a dynamic hospitality player. Over the years, it has expanded its presence across high-growth destinations such as Thane, Powai, and Manali, thereby building a diversified portfolio across leisure and urban markets.

Moreover, flagship properties, including Planet Hollywood Thane City and The Beatle Hotel, anchor the brand’s urban portfolio and reflect its focus on design-led and experience-driven hospitality. In addition, the company strengthened its boutique segment in 2025 with the successful debut of its Manali property under The Beatle brand, catering to travellers seeking elevated mountain experiences.

Further advancing its premium positioning, the group announced the launch of Kings Mansion in early 2026. Located in North Goa, this exclusive property is designed as a refined retreat for ultra-premium travellers, combining privacy, bespoke experiences, and distinctive design elements.

Looking ahead, Planet Hotels & Resorts has outlined an ambitious expansion roadmap. The company plans to develop new properties across key destinations such as New Delhi, Tirupati, Udaipur, and Hyderabad, while also evaluating additional high-potential markets. Consequently, these developments align with the brand’s vision to establish a strong presence across India’s leading leisure, spiritual, and urban hubs.

Commenting on the company’s growth trajectory, Anand Chatterjee said, “Our expansion strategy is deeply rooted in identifying emerging lifestyle destinations and curating experiences that resonate with the evolving expectations of today’s traveller. As we scale across diverse markets, our focus remains on delivering design-forward environments, intuitive service, and immersive stays that define modern premium hospitality. This journey is not just about growth in numbers but about creating meaningful, differentiated experiences across every touchpoint.”

Planet Hotels & Resorts continues to scale its operations through a strategic mix of flagship, boutique, and ultra-premium developments. By focusing on experiential hospitality and expanding into high-demand destinations, the company aims to capitalise on India’s growing travel and tourism sector while setting new benchmarks in premium lifestyle hospitality.

As part of its broader expansion strategy, Atmosphere Core continues to focus on delivering premium experiences in emerging hill station destinations, particularly across Northeast India. The Shillong project reflects this vision, aiming to cater to a diverse mix of travellers, including leisure tourists, corporate guests, and curated social events.

Commenting on the development, Salil Panigrahi stated, “As part of our dynamic expansion across India, a key focus is our approach towards developing premium experiences in hill station destinations, particularly in the beautiful northeastern region. This upcoming boutique property in Shillong, Meghalaya, is being thoughtfully designed to cater to a diverse range of travellers—from leisure seekers and corporate guests to curated events and social get-togethers.”

Operating under the Atmosphere Hotels & Resorts brand, the property will feature 75 keys, including deluxe rooms, suites, and presidential suites. Moreover, the hotel will offer panoramic views of the golf course, mountain valleys, lush greenery, and the cityscape, thereby creating a serene and immersive guest experience.

In addition, the hotel will deliver a well-rounded dining and wellness offering. Guests will have access to an all-day dining restaurant with outdoor seating, a sports pub, and a rooftop bar serving both local and multi-cuisine dishes. Wellness amenities will include the ELE|NA Ayur spa with dedicated therapy rooms, along with a swimming pool, golf simulation pavilion, kids’ play area, and an indoor games room.

Situated at an elevation of 1,496 metres, Shillong continues to attract travellers with its blend of natural beauty and cultural richness. Popular attractions such as Ward’s Lake, Elephant Falls, Shillong Peak, Umiam Lake, and the Don Bosco Museum continue to draw visitors year-round. Furthermore, the city’s vibrant live music scene and events like the Shillong Autumn Festival enhance its appeal as a tourism hotspot.

Expanding on the company’s vision, Souvagya Mohapatra said, “The Northeastern state’s hill stations have always been central to our vision of creating iconic luxury experiences. Shillong, the capital city of Meghalaya, with its awe-inspiring cultural heritage backdrop and timeless appeal, is a natural choice for our expansion. As plans to enter this extraordinary destination unfold, I am confident that this collaboration will redefine hospitality in the region.”

From the ownership perspective, Rocky Dhar added, “Atmosphere Core’s distinguished legacy of excellence aligns perfectly with our vision to unveil a transcendent world-class hotel in Shillong. With our vision and focused approach, we are committed to manifesting inspiring, bespoke hotels and resorts that embody the pinnacle of sophistication. This illustrious partnership will not only elevate Shillong’s hospitality landscape but will also set an unrivaled benchmark for elegance and impeccable service in this breathtaking and scenic Northeastern state of India.”

This collaboration marks a significant milestone for Atmosphere Core as it expands into Northeast India’s growing hospitality market. The upcoming Shillong property combines luxury design, a strategic location, and curated guest experiences to set new standards in boutique hospitality while contributing to the region’s tourism growth.

Following the acquisition, Trance Hotels has initiated a comprehensive refurbishment and upgrade plan to transform both properties. The company will focus on modernizing infrastructure, enhancing service delivery, and aligning the hotels with its brand standards. As a result, guests can expect a more contemporary and elevated hospitality experience, designed to meet evolving expectations in the premium business and leisure travel segments.

Meanwhile, the operational transition is already underway, with experienced General Managers overseeing both properties. In parallel, the Pune-based Trance Hotels team is actively working to streamline operations and implement transformation initiatives, ensuring a seamless shift to the new management framework.

At the leadership level, the company draws on deep industry expertise. Veer Vijay Singh, who leads Trance Hotels, brings over four decades of experience in the hospitality sector, having started his career with the Taj Group in the 1970s. He later founded Trance International Hotels and Resort Private Limited, shaping the brand alongside Vishwaveer Singh and Suryaveer Singh. His leadership combines operational depth with long-term strategic vision, positioning the company for sustained growth.

Importantly, Trance Hotels operates on a clear philosophy: guests should not have to choose between business efficiency and luxury comfort. Instead, the brand aims to deliver a balanced experience that integrates both seamlessly, catering to modern travelers who demand convenience without compromising on quality.

Commenting on the development, a company spokesperson stated, “We are excited to bring these two well-located properties into the Trance portfolio. Our focus is on breathing new life into the hotels through thoughtful upgrades and delivering enhanced value to our guests. Pune is a dynamic market, and we see immense potential in elevating these properties to new standards.”

Overall, this acquisition reflects Trance Hotels’ broader growth strategy, as it continues to identify high-potential assets and reposition them through operational excellence and brand-led transformation. With Pune emerging as a key hospitality hub driven by business travel and urban expansion, the company looks forward to capitalize on rising demand while strengthening its market presence.