BOULT, India’s No.1 rated audio brand, has entered into a strategic, long-term partnership with Cashify, India’s largest e-commerce platform for buying, selling, and repairing pre-owned smartphones, laptops, smartwatches, and other devices. This collaboration aims to extend BOULT’s reach by offering cutting-edge audio products across Cashify’s vast retail network of over 200 stores nationwide. Moreover, this partnership will strengthen BOULT’s retail footprint, providing customers all over India with easier access to high-quality audio products.
With Cashify’s strong presence in the retail market, BOULT has a unique opportunity to connect with a broader audience and enhance its brand visibility across the country. This move will drive BOULT’s growth in the competitive audio market by leveraging Cashify’s established network and extensive customer base.
“We are thrilled to work with Cashify to bring our products to more customers across India. This collaboration reflects our commitment to expanding our reach and making our innovative audio products accessible to audio enthusiasts everywhere,” said Varun Gupta, Co-founder of BOULT. “By leveraging Cashify’s vast retail presence, we are excited to provide customers with more touchpoints to experience and purchase our products.”
Sibgathulla Zeeshan, Business Head (Retail) at Cashify, shared, “We see tremendous potential in this partnership, as BOULT’s products align perfectly with our mission to provide customers with high-quality, innovative tech solutions. Together, we look forward to building a strong, positive relationship that benefits both brands while enhancing the overall customer experience.”
As part of its collaboration with Cashify, BOULT, India’s top-rated audio brand, will make its range of products—including True Wireless Stereo (TWS) earphones, smart wearables, and neckbands—available in all 200 Cashify stores across India. This significant expansion will greatly enhance the visibility and accessibility of BOULT’s popular products, allowing more customers to explore its innovative audio solutions.
Additionally, the partnership aligns with BOULT’s goal of continuous growth as Cashify expands its retail network. As new Cashify stores open, BOULT’s products will be featured, ensuring its presence keeps pace with the growing retail landscape. BOULT’s products, known for their performance, affordability, and sleek designs, are set to gain even more attention through this collaboration.
Moreover, both companies are exploring opportunities to enhance the in-store experience, potentially offering demo units of BOULT’s products. This collaboration will allow customers to experience the full range of BOULT’s audio solutions firsthand. The partnership with Cashify will boost both brands’ retail presence and improve customer engagement, benefiting audio enthusiasts across India.
