At the same time, Minor Hotels is developing a unified digital platform that connects global guest data, marketing, and service operations. As a result, the group will recognise guests more consistently across brands and geographies, personalise communication and offers based on preferences and past stays, and ensure responsible data management with embedded privacy and governance frameworks from the outset.

Moreover, the company is building this platform independently of legacy systems, enabling it to leapfrog traditional technology constraints. The platform, expected to be fully deployed by 2026, will leverage advanced enterprise-grade AI capabilities, including generative AI, intelligent agents, and automation. Consequently, this clean-sheet approach will accelerate development timelines and allow Minor Hotels to rapidly evolve its commercial and service capabilities as AI technologies mature.

“AI is becoming the front door to travel—and with it, control over demand is shifting,” said Ian Di Tullio, Chief Commercial Officer of Minor Hotels. “The brands that win will not be the most visible but the most intelligent: those able to respond in real time, own their data, and shape the guest relationship directly. At Minor Hotels, we are building that capability at scale, ensuring we don’t just participate in this new landscape but define our position within it.”

Furthermore, the platform will run on Google Cloud’s AI-optimized stack, with BigQuery and Vertex AI forming the interoperable data and intelligence layer. This integration will unify guest data across brands, regions, and digital touchpoints, thereby enabling seamless and consistent guest experiences across properties such as Anantara in Thailand and Tivoli in Portugal.

In addition, Minor Hotels is moving beyond basic AI functionalities toward agentic orchestration. The platform will support the deployment of Google-built, third-party, or custom AI agents powered by unified data. These agents will handle tasks such as booking management, itinerary curation, and real-time resolution of complex guest requests, significantly enhancing service efficiency.

“The future belongs to context-aware AI agents that anticipate needs and execute tasks throughout the travel journey,” said Mark Micallef, Managing Director, Southeast Asia, Google Cloud. “By anchoring its transformation on Google Cloud’s open and secure full-stack architecture, our native integrations with Salesforce, and the solution engineering expertise of our partners like Deloitte, Minor Hotels is bypassing the integration hurdles of fragmented traditional clouds and establishing the blueprint for more personalised, proactive, and responsive guest experiences.”

Meanwhile, Salesforce will power marketing automation and guest communications through Agentforce Marketing, while Data 360 will integrate guest preferences and enable real-time segmentation. This will help Minor Hotels unlock new commercial opportunities while improving guest satisfaction and loyalty.

“In the AI era, the margin for error in customer experience has disappeared. Guests expect interactions to be instant, intuitive, and deeply personal,” said Apisit Kuparatana, Country Leader and Managing Director, Salesforce Thailand. “Automation grounded in relevant guest insights can help turn distinct guest touchpoints into a meaningful, connected journey.”

At the same time, OneTrust will ensure responsible data governance by embedding privacy and consent management directly into the platform. This approach will allow Minor Hotels to scale personalisation while maintaining transparency and trust with guests.

“Consent is the foundation of lasting customer relationships and durable data strategies,” said Arran Mulvaney, Regional Director, ASEAN, OneTrust. “With privacy and governance embedded in its platform from the outset, Minor Hotels demonstrates a clear commitment to its guests by making responsible data use a priority, not an afterthought.”

Additionally, the platform will introduce AI-enabled capabilities designed to enhance both guest engagement and operational efficiency. Intelligent service agents will support hotel teams and contact centres in responding faster to guest requests, while AI-driven engagement tools will deliver personalised recommendations for experiences and upgrades. As AI continues to reshape travel discovery and booking, the platform will also help Minor Hotels adapt to emerging AI-led ecosystems where digital assistants increasingly influence consumer decisions.

Deloitte, acting as the strategy and implementation partner, is leading the integration of this advanced technology stack into a cohesive enterprise operating model. The firm is ensuring that AI capabilities are deeply embedded into core business processes, decision-making, and workflows across Minor Hotels’ operations in more than 63 countries.

“Transformations of this scale not only require powerful technology, but they also require alignment across the organisation and working with each of the country operations to ensure that utilisation is seamless and effective,” said Dr. Metinee Jongsaliswang, Country Managing Partner, Deloitte Thailand. “It is a great privilege for us to work together with Minor Hotels and the other partners to bring together the right technology ecosystem and integration strategy to create a platform that can evolve with the business, unlock new opportunities for growth and guest engagement, and be the forefront of the future for the hospitality sector.”

Minor Hotels is setting a new benchmark in AI-driven hospitality by building a future-ready platform that integrates data, technology, and guest experience. With strong partnerships and a clear innovation roadmap, the company is well-positioned to lead the next phase of personalised, intelligent, and scalable hospitality solutions globally.

Notably, the proposed fundraise aims to support expansion across key segments such as hotels and holidays, which the company has identified as high-potential growth drivers. In addition, the capital will enable continued investments in technology, platform upgrades, and selective strategic opportunities that align with EaseMyTrip’s long-term business priorities. As a result, the initiative will provide greater financial flexibility while ensuring disciplined capital allocation during the execution of growth plans.

Commenting on the development, Nishant Pitti, Founder and Chairman of EaseMyTrip, said, “We have built this company by staying focused on the basics and thinking long term. As we move ahead, our priority is to make our core business even stronger while scaling the segments that are clearly showing momentum and sustainable potential.” He further stated that the proposed fundraise would offer the flexibility to invest in technology and strategic opportunities at the right time, with a continued emphasis on responsible growth and long-term value creation for shareholders and partners.

Meanwhile, the company may execute the fundraise in one or more tranches through permissible routes under applicable laws. These options include a rights issue, qualified institutions placement (QIP), preferential issue, private placement, or other approved mechanisms. Importantly, the final size, structure, and timing of the issue will depend on regulatory clearances and prevailing market conditions.

At the same time, EaseMyTrip continues to strengthen its position as a diversified travel platform with offerings spanning both air and non-air segments. Furthermore, the company remains focused on building a fully integrated travel ecosystem by deepening supply-side partnerships, driving technology-led efficiencies, and expanding its service portfolio. Through these efforts, EaseMyTrip aims to reinforce its role in India’s evolving tourism & hospitality infrastructure while staying committed to a long-term value creation approach.

EaseMyTrip’s proposed Rs 500 crore fundraise underscores its intent to accelerate growth in high-performing segments while maintaining financial prudence. With a strong balance sheet, expanding ecosystem, and long-term strategic focus, the company appears well-positioned to capitalise on India’s growing travel and tourism demand.

Through this partnership, Rebel Launcher continues to strengthen its mission of helping emerging and established restaurant brands expand efficiently across geographies. By leveraging Rebel Foods’ internet kitchen infrastructure, proprietary technology, and end-to-end operational expertise, the platform enables brands to scale faster and more effectively in India’s competitive food delivery ecosystem.

Meanwhile, Easybites has built strong consumer demand with its focused menu of fried chicken, burgers, and wraps, delivering flavour-forward comfort food designed specifically for consistency and delivery-led consumption. Through Rebel Launcher, Easybites can enter new markets at speed, serve multiple neighbourhoods within a city from day one, and optimise performance using data-driven insights, all while maintaining quality standards and preserving brand integrity.

Commenting on the collaboration, Ankur Sharma, co-founder at Rebel Foods, said, “Rebel Launcher reflects our commitment to building a collaborative growth ecosystem for food brands. By partnering with brands like Easybites, we aim to help them scale across geographies efficiently while leveraging Rebel Foods’ infrastructure, technology, and deep operational expertise.”

Echoing this sentiment, Masoud Mohamed, CEO, Easybites, said, “Rebel Launcher has been a strong growth partner for Easybites, assisting us in scaling faster and more efficiently across the Southern market. Launching in new cities through the Rebel Launcher platform gives us the chance to understand each market deeper and serve more locations per city from day one, taking our craveable food to more people. We see this as a long-term strategic alliance, and we are excited to open more locations with Rebel across the country.”

Furthermore, Rebel Launcher continues to position itself as a scalable growth engine for restaurant brands by offering lower capex models, faster go-to-market timelines, and access to Rebel Foods’ extensive cloud kitchen network. The platform allows partner brands to focus on culinary innovation and brand building, while Rebel Foods manages infrastructure, operations, supply chain, and technology-driven scalability.

Additionally, the Easybites partnership further strengthens Rebel Launcher’s expanding portfolio and reinforces its reputation as a preferred growth platform for brands navigating India’s evolving food delivery landscape. Alongside Easybites, Rebel Launcher has onboarded a diverse mix of iconic and high-potential brands across cuisines and formats, including Natural’s Ice Cream, ITC, Taco Bell, WOW! Momo, Biryani Blues, SMOOR, Parsi Dairy Farms, Daryaganj, Harley’s Fine Baking, The Gourmet Baklava, Chaipoint, Anand Sweets & Savouries, Go-Zero, and several others.

Through these collaborations, Rebel Launcher consistently enables restaurant brands to unlock rapid multi-city expansion, benefit from shared infrastructure, achieve supply chain efficiencies, and gain actionable consumer insights that drive long-term growth.

The partnership between Rebel Foods and Easybites highlights the growing importance of platform-led expansion in India’s food-tech ecosystem. By combining Easybites’ delivery-focused menu with Rebel Launcher’s scalable infrastructure and operational depth, both companies position themselves to capture demand across multiple urban markets. As Rebel Launcher continues to onboard high-growth brands, it plays a pivotal role in shaping the future of India’s cloud kitchen and food delivery landscape.

Since inception, Elivaas has hosted more than three lakh guests, demonstrating strong market acceptance. Notably, guest volumes increased 2.7 times between December 2023 and December 2025, supported by rising demand from group travel, private celebrations, and corporate off-sites that prefer exclusive, experience-driven accommodation formats over conventional hotels.

Despite this rapid expansion, Elivaas has maintained high operational consistency across its portfolio. Around 95% of guest stays have received five-star ratings, highlighting reliable service standards, efficient property management, and a consistently strong guest experience even as the company scaled aggressively.

Reflecting on this growth journey, Ritwik Khare, Founder and CEO of Elivaas, said, “Scaling supply without compromising operations is the biggest challenge in villa hospitality. For a sustainable business, the three wheels of supply, demand, and guest experience and operations have to scale at the same pace. Guest feedback at this level gives us confidence as we move into the next phase of growth.”

Geographically, Elivaas has built a strong footprint across North and West India, which continue to contribute the majority of bookings. At the same time, the platform has broadened its experience-led offerings across its villa portfolio, with most properties now supporting private chefs, spa treatments, customised décor, live entertainment, and concierge-led services, further enhancing its appeal to premium travellers.

Elivaas’ rapid scale-up, coupled with sustained service quality and demand-led growth, positions the company well for its next phase of expansion in India’s evolving luxury villa hospitality landscape.

Importantly, the launch reflects rising demand for advanced travel technology solutions that enable operators to adapt to changing traveler behavior, increasing price sensitivity, and intensifying competitive pressures.

As global travel continues to rebound and transform, technology-led decision-making now plays a central role in achieving sustainable revenue growth. Against this backdrop, Rate Data Advantage positions itself as a strategic enhancement that enables hotels and hospitality providers to extract deeper value from market intelligence while strengthening profitability and operational confidence.

Built on IDeaS’ robust analytics foundation, Rate Data Advantage delivers detailed insights into market dynamics, thereby allowing operators to better understand individual revenue drivers within a competitive landscape. In addition, the solution analyzes real-time activity across multiple products, offerings, and room types, offering a clearer view of how demand shifts across segments and distribution channels.

Within the broader travel technology ecosystem, this enhancement directly addresses a long-standing industry challenge. Traditional rate comparison tools typically rely on limited data sets, which often produce an incomplete picture of market conditions. By contrast, Rate Data Advantage expands visibility beyond a narrow competitive set, thus enabling more informed, property-level strategic decisions.

Meanwhile, travelers continue to display increasingly price-conscious behavior, which requires hospitality providers to adopt smarter and more agile pricing strategies. Consequently, AI-driven revenue management solutions have become critical for maintaining competitiveness while protecting margins.

Rate Data Advantage draws on nearly 400 times more consumer rate shopping data than conventional approaches. As a result, the platform enables more accurate pricing decisions across room types, product offerings, lengths of stay, and distribution channels. This broader data scope allows hospitality providers to align revenue strategies with real-time market demand rather than relying on static assumptions.

From a travel technology standpoint, scalable pricing intelligence across multiple dimensions has become essential. Accordingly, Rate Data Advantage enhances precision by analyzing rate offerings, booking restrictions, keywords, and evolving rate trends across the marketplace. This deeper visibility allows revenue teams to respond more quickly to market changes and uncover opportunities that might otherwise go unnoticed.

Rather than depending on broad averages, operators can now evaluate performance at a highly granular level. This capability supports stronger yield management and improves a property’s ability to compete effectively within specialized market niches.

IDeaS’ forecasting capabilities have long stood out as a core strength in hospitality technology. When combined with Rate Data Advantage, these tools support more nuanced trend analysis and opportunity identification than traditional data models typically allow.

Simplified data sets often fail to capture subtle shifts in demand or emerging booking behaviors. In contrast, the expanded data coverage offered by Rate Data Advantage ensures that hospitality providers remain alert to revenue opportunities across all operational layers. As a result, teams can make proactive decisions rather than reactive adjustments.

One of the most significant benefits of Rate Data Advantage lies in its ability to deliver a more comprehensive view of the competitive landscape. Instead of focusing solely on a small group of comparable properties, revenue teams gain visibility into broader market activity.

This holistic approach enables earlier identification of trends and anomalies, thereby giving operators a meaningful strategic advantage. Within a travel technology framework, this capability aligns closely with the industry’s shift toward integrated, market-wide intelligence systems that minimize information gaps and improve strategic alignment.

High-quality data and advanced analytics remain essential for timely decision-making in fast-moving travel markets. Accordingly, Rate Data Advantage has been designed to highlight detailed market trends while isolating irregularities that could otherwise distort performance assessments.

By reducing uncertainty, the solution empowers operators to act with greater confidence. Faster response times contribute to improved pricing accuracy, stronger competitiveness, and enhanced revenue outcomes, all of which are now expected from modern hospitality technology platforms.

The launch of Rate Data Advantage represents part of a broader evolution in hospitality revenue management. Notably, the enhancement responds to growing recognition that deeper market insight can unlock previously untapped revenue potential.

With access to richer and more comprehensive data, hotels can optimize individual room performance and compete more effectively within targeted market segments. In this way, Rate Data Advantage reinforces IDeaS’ ongoing commitment to delivering tools that support smarter, more profitable commercial decision-making across hospitality.

The solution is currently being offered selectively to IDeaS clients, with early access available through a registration-based rollout. This phased approach allows hospitality providers to begin integrating enhanced market intelligence into existing revenue strategies while preparing for wider adoption.

From a travel technology perspective, Rate Data Advantage marks a meaningful step forward in AI-driven revenue management. By combining scale, automation, and precision, the enhancement supports a more resilient, adaptive, and data-driven approach to pricing and performance optimization.

Launched in April 2025, ECKO Hotels & Resorts has brought together a dynamic portfolio of hospitality properties across India. Currently, the group operates 15 properties and offers more than 1,500 rooms, and the brand provides contemporary stays that combine comfort, local character, and outstanding service for modern travellers.

Furthermore, the company has positioned the ECKO brand to lead India’s hospitality segment, and it has focused growth on key pilgrimage circuits, including the Char Dhams, Jyotirlingas, and Shakti Peethas. Therefore, with an assertive long-term strategy, the group plans to add at least 10 new properties every year until 2030, with each property featuring 50 or more rooms, and this approach strengthens market presence in major religious and leisure destinations.

As a newly established hospitality group, ECKO Hotels & Resorts identified the need for a modern cloud platform to manage operations efficiently at scale. “Our decision to adopt Hotelogix is aligned with our objective of using technology that can grow with us while keeping guests at the centre,” said Perkin Rocha, Founder and CEO, ECKO Hotels & Resorts.

“With Hotelogix as a solid tech foundation, we can accelerate expansion, uphold brand standards across locations, and stay closely connected with travellers in a digital-first world,” he added.

By deploying Hotelogix, the management aims to improve oversight of property-level operations. At the same time, the system gives leadership complete visibility into group-wide performance and revenue metrics. Consequently, this deployment ensures operational uniformity and service consistency across all locations, and it equips ECKO to deliver enhanced guest experiences as the portfolio grows.

“It is incredibly encouraging to witness an increasing number of new mid-scale hotel groups in India opting for cloud solutions right from inception to start their digitisation journey. Such a forward-looking strategy enables operational agility and measurable returns,” said Sivaprasad Gangadharan, Chief Sales Officer, Hotelogix. “We are pleased to support ECKO Hotels & Resorts with our scalable technology framework for its future growth,” he added.

Moreover, this partnership reflects a broader shift in the Indian hospitality sector toward technology-first operations. As a result, ECKO Hotels & Resorts builds a strong digital core from inception and prepares the organisation for sustained and structured growth.

The collaboration will begin with a phased rollout that covers 84 operational hotels and 31 upcoming properties, and it will gradually expand into additional emerging markets. The new brand, Series by Marriott™, represents a global portfolio of independent regional brands created to deliver locally inspired stays with global consistency and high operational standards.

InnKey operates as a cloud-native enterprise platform that unifies front-of-house operations. As part of this partnership, the InnKey Property Management System (PMS), equipped with its mobile-first design, will extend the platform’s capabilities throughout the guest journey while connecting seamlessly with the Marriott Bonvoy loyalty program, the Central Reservation System (CRS), and other brand-level systems.

“This partnership is a powerful reflection of InnKey’s vision—to reimagine how hospitality and technology work together,” said Viral Shah, Founder & CEO of InnKey. “It reinforces our belief that Indian-built technology can power global hospitality at scale, delivering intelligence, reliability, and human warmth at every level of operation. This collaboration demonstrates that when innovation meets intent, borders disappear.”

Furthermore, Ashish Kale, Vice President IT – Asia Pacific (Excl. China) Global Technology, Marriott International, emphasized the operational impact. “Our collaboration with InnKey represents a significant step in enhancing the efficiency and intelligence of our hotel operations,” he said. “By integrating a seamless, cloud-based platform across our chain of Series by Marriott™ hotels, we are equipping our teams with smarter tools and real-time insights that ultimately elevate the guest experience. This partnership underscores our commitment to leveraging technology that complements our service philosophy of being efficient, intuitive, and deeply guest-centric.”

InnKey’s platform will deliver real-time data connectivity, operational flexibility, and chain-level intelligence to Series by Marriott™ hotels, ensuring consistency across the brand while enabling every property to maintain its regional personality. Consequently, the partnership creates a unified ecosystem that simplifies decision-making and enhances the human touch behind every guest experience.

“Our collaboration with Marriott International has been truly defining,” said Rohan Shah, co-founder of InnKey. “Working closely with their teams helped us align precision with performance. Together, we built secure, fully encrypted integrations that meet global standards while keeping privacy at the core. This partnership reflects our vision to create intelligent and secure technology from India that’s ready for the world.”

For InnKey, this achievement signifies more than a partnership; it reinforces the company’s mission to develop globally trusted technology from India. Additionally, the company’s new brand identity, launched last month, represents this purpose—making every hotel smarter, every operation more efficient, and every guest journey more meaningful.

Venues by Treebo Club operates on six core features that tackle common event-planning hurdles, and these include GST-compliant billing with full financial documentation, loyalty rewards for repeat corporate users, professionally managed and media-ready event spaces, trained operational teams, clear pricing without hidden fees, and combined stay-and-event packages for multi-day programs.

The platform also provides standardized details on layouts, capacities, audio-visual support, food and beverage choices, and accommodation options, and it supports training sessions, workshops, offsites, meetings, media events, and social gatherings. With demand rising for long-format programs, Treebo Hospitality Ventures now offers businesses a single access point to event-ready spaces across more than 800 hotels in over 120 cities.

Hardik Goyal, Founding Partner and Chief, Commercial-Treebo Hospitality Ventures, said, “Venues by Treebo Club is a natural extension of our strategy across both B2B and B2C segments. Over the years, we’ve seen strong demand not only from enterprises but also from consumers planning social events, weddings, and MICE requirements. Customers want reliable, professionally managed venues with transparent pricing and assured service standards. This platform brings that structure, commercial consistency, and a unified experience across cities, something the market has long been missing.”

Previously, the hotel relied on manual updates, which caused overbookings, pricing inconsistencies, and higher operational workload. However, according to Meghna Chowdhury, general manager of Roland Hotel, automation has delivered notable improvements. “Implementing STAAH solutions has boosted our online bookings and overall revenue measurably. Automation has not only freed up staff time but also sharpened our pricing strategies. By removing the risks of errors and inefficiencies, we’ve strengthened our online channels while driving more bookings through our own website,” she said.

Furthermore, STAAH’s Channel Manager has enhanced rate parity and reduced booking discrepancies, while SwiftBook now provides guests with a faster and more intuitive interface for direct reservations. Additionally, WatchMyRate offers real-time price comparisons between the hotel’s website and OTAs, which encourages more direct bookings.

Shoaib Ali, National Sales Head of STAAH India, said, “STAAH solutions are designed to cater to every category of hotels, from homestays and budget properties to premium resorts. For Roland Hotels, the challenge was updating their processes to channelize online bookings optimally. We are delighted our solutions addressed all their problems, leaving them enough time to focus on guest experiences.”

Overall, the integration of STAAH solutions has empowered Roland Hotel to enhance operational efficiency, strengthen direct booking channels, and remain competitive in an increasingly digital hospitality landscape.

The newly raised capital will fuel Tribe’s expansion across its three luxury sub-brands—Tribe Student Accommodation (hostels), Tribe Commune (co-living), and Tribe Suites (executive apartments). Currently, Tribe operates 650 beds in Pune and now aims to introduce 1,000 more beds this financial year, while also pursuing a long-term roadmap to scale to 25,000 beds across Tier-1 and Tier-2 cities, including Hyderabad, Bengaluru, Mumbai, Gurugram, and Pune.

Commenting on the funding, Yogesh Mehra, Founder & CEO, Tribe Stays, said, “This funding round is a strong validation of Tribe’s vision to redefine how young India experiences living. Our focus has always been to go beyond just accommodation and deliver a premium lifestyle experience through thoughtfully designed spaces, hospitality-driven services, and a vibrant community. With this investment, we are well-positioned to expand aggressively into new markets and strengthen Tribe’s position as the gold standard in student housing, co-living, and executive living.”

Tribe tailors its offerings for long-stay residents of up to a year, thereby serving a diverse customer base that includes students, corporate employees, working professionals, and extended-stay travellers.

Sharing his perspective on the investment, Anirudh Damani, Managing Partner, Artha Venture Fund, said, “We believe Tribe is emerging as one of the most promising players in India’s organized managed-living space. The company addresses a massive, underpenetrated market in premium accommodations for student and professional housing with an asset-light, hospitality-led approach that is both scalable and profitable. The team’s deep sector understanding and execution capability give us strong conviction that Tribe can set new benchmarks for premium living experiences across India.”

With rising demand from universities and enterprises for structured relocation and managed-living solutions, Tribe aims to become the preferred partner for institutions and employers in need of dependable, high-quality accommodation options.

Jai Sumer Singh, co-founder and partner at RiverWalk Holdings, added, “Tribe is well-positioned to address the gap that exists in the premium managed co-living space in India. Scaling sustainably in this category requires deep hospitality DNA coupled with real estate excellence. The Tribe team has built those foundations early and will emerge as a leading operator going ahead.”